bellissa

With 1.3M followers, this account ranks 631 out of 1349 tracked creators and sits just above the median size of 1.1M. The growth is steady as it gains 18.2K new followers every month despite being active for 5.9 years. While average views are high at 781.5K per video, the 7.81% like rate clearly exceeds the 4.93% median. The rest of this report explores engagement patterns and content consistency.

This audience approves of content at a rate higher than the platform average. The engagement mix reveals high intent to return and advocate for the content. Saves are the most frequent action at 0.638%, followed by shares at 0.34% and comments at 0.024%. These figures represent 5,000 saves, 2,700 shares, and 188 comments per video. The high ratio of saves to comments shows a preference for personal reference over public discussion. Brands should treat this as an audience that treats content as a resource to keep rather than a conversation to join. Reach is inconsistent across the 32 videos. Only three videos hit the 2x average mark while one reached 5x. A coefficient of variation of 1.46 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of her large audience size. A follower count of 1.3M suggests a potential sponsorship range between $10,000 and $26,000 per post. This high ceiling exists because brand deals scale with total reach while Creator Fund payouts pay only pennies per thousand views. Her rank of 631 out of 1349 places her above the median but below the top tier of elite influencers. Because she sits in this middle ground, she may not command a large premium for her name but still maintains high engagement compared to average peers. A buyer should treat the upper end of her quote as a ceiling to bargain under rather than a fixed fee. The cost per view sits around $0.13, which helps a brand determine if they are paying for true reach or just the prestige of her profile. These are modelled estimates from public metrics, not disclosed earnings.

The primary content length sits in the 15 to 30 second range where most posts live. Select this duration as your target because it generates much higher engagement than the longer clips. Most videos use original audio instead of trending sounds, a choice that prioritizes a consistent brand identity over borrowed reach from popular tracks. Captions stay very short at an average of 19 characters to keep the focus on the visual. Open settings for both duets and stitches invite other creators to interact with the content. The top video lasted 13 seconds and reached 5.5 million views, which is about 7 times the typical reach here. It earned 829 likes for every comment, showing that the clip won through quick taps rather than active discussion. Average views near 781.5K confirm this account has a steady, established audience. Consistency in these specific format choices will help you build a stable presence similar to this creator.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds with 16 being the average length. No engagement line is provided for this data.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because her low posting frequency is offset by a top-tier follower rank and high average views. She posts fewer videos per week than the median, but her large following ensures each post reaches a wide audience. This pattern has remained stable for over seven months. Her inconsistent gap between posts suggests she operates on an irregular schedule rather than a clockwork routine. New content typically lands on Monday and Friday, while Saturday remains the quiet day. The most frequent upload hour occurs at 00:00 UTC. Marketers should expect sporadic drops of high-quality content instead of a steady daily drumbeat. You can time your tie-ins for the Monday or Friday windows to align with her primary posting days.

Audience & Reach

The follower count sits above the median for this category of creator. This positioning means a single campaign can reach an audience larger than the typical account in this tier. Engagement levels exceed the median like rate by nearly three points. This higher interaction suggests that a sponsored message will land with more weight per viewer than the average content piece. The profile fits the beauty and lifestyle category because the high engagement rate confirms a focused interest from the followers who see the content.