Demotivateur

This account ranks 631 out of 1349 tracked creators and holds 1.3 million followers, making it a mid-tier name with a follower count that is 1.2 times the median. The growth rate of 18.3K new followers every month indicates steady expansion for an account that has been active for 5.9 years. While average views are 468.6K per video, the like rate of 6.74% exceeds the 4.93% median to show strong audience engagement. The rest of this report analyzes specific content performance and audience demographics.

The audience approves of content at a rate well above the median. This level of approval ranks 516 out of 1349. High shares and saves indicate that viewers find the content useful enough to keep or share with others. Shares are the most frequent action at 1.322% while saves follow at 0.484%. These behaviors outperform the comment rate of 0.058%. With 6.2K shares, 2.3K saves, and 272 comments per video, the data shows a community that acts as advocates rather than conversationalists. Brands should expect high word-of-mouth reach but lower direct engagement in the comments. Reach is inconsistent with a coefficient of variation of 2.19. Only 6 videos reached double the average while one hit five times the average. This audience behaves as an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. A follower count of 1.3M suggests a potential brand deal range between $10,000 and $26,000 per post. This income far exceeds what they could earn from the Creator Fund because that program pays pennies per thousand views. Sponsorship fees scale with the size of the audience while creator fund payouts depend on raw volume. The rank of 631 out of 1349 places this account above the median follower count but below the top tier of influencers. Because they are not in the top rank, their name does not command a large premium for brand prestige. They represent a value buy where the quoted range acts as a ceiling to negotiate under rather than a fixed salary. High engagement rates suggest they can sit toward the higher end of that price bracket. A cost per view analysis helps determine if a quote pays for reach or for fame. Dividing the $26,000 top end by 468.6K average views results in roughly $0.05 per view. This metric allows buyers to see if an inflated rate is paying for the creator's specific influence. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the backbone of this feed. Selecting this format instead of the longer 60 to 180 second clips results in a large engagement gap of roughly five times more reach per view. Use short clips as your primary tactic to maximize visibility. Original audio appears on about one third of the posts, meaning the account frequently adopts trending sounds to gain broader reach. Captions are long at 504 characters to provide deep context for every video. Duet and stitch features remain off most of the time to keep the focus on the primary content. The standout clip ran 20 seconds and earned over 120 likes for every single comment, proving it won through passive watching rather than active debate. Average views near 468k indicate a large, established audience where consistency matters more than seeking new growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 24 occurrences. The average duration is 22s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production_ is the cadence for this creator because their follower rank is in the top tier despite a low posting frequency. They maintain a large following with an average view count that ranks them well above the median. This pace has remained stable for nearly two years. The gap between posts is wide and the consistency grade indicates an erratic rhythm rather than a clockwork schedule. New content typically lands on Monday or Tuesday, while Wednesday remains the quiet day. Most uploads occur around 18:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of content. You can time a tie-in specifically for Monday or Tuesday to align with their most frequent upload windows.

Audience & Reach

The account sits slightly above the median for follower count with a multiple of 1.2. This positioning means a single campaign can reach a consistent audience larger than the typical creator in this category. The like response exceeds the median by nearly two percentage points. A higher engagement rate indicates that a sponsored message will land more effectively per viewer than on average accounts. This profile fits the entertainment category because the high engagement rates and steady follower count support broad content distribution.