Kylan Darnell

Kylan Darnell ranks 631 out of 1349 tracked creators with 1.3M followers, making this a mid-tier name that holds 1.2 times the median follower count. The account has gained 16.3K followers every month over its 6.6 year lifespan, which indicates slow growth for an account of this age. Average views sit at 246.9K per video, which is in line with what a creator of this size should expect. The like rate of 5.31% clears the 4.93% median, suggesting that the content resonates well with the active audience. The rest of the report covers deeper engagement metrics and historical performance trends.

The audience approves of content at a rate higher than the platform median, ranking 632 out of 1349 creators. This indicates a loyal following that validates the creator's output more often than average users. Saves represent the most frequent action at 0.051% per view, followed by shares at 0.042%, and comments at 0.027%. These figures translate to 127 saves, 103 shares, and 67 comments per video. The audience over-indexes on saving and sharing content compared to active discussion. This behavior suggests the community treats the content as a reference tool or recommendation source rather than a conversation starter. Brands should expect high retention value but lower immediate engagement in comment sections. Reach is inconsistent. Only 3 videos out of 37 reached double the average, while only one surpassed five times the average. A consistency coefficient of 1.76 indicates erratic reach patterns across the feed. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of their large follower base. Based on 1.3M followers, they likely command a sponsorship range between $6,500 and $9,750 per post. This high ceiling exists because brand deals scale with total reach while Creator Fund payouts are driven by views and pay only pennies per thousand. The rank of 631 out of 1349 places this creator in a middle tier where they lack the top-tier leverage to demand extreme premiums but still command more than a baseline account. Because they sit above the median, their quoted rate acts as a ceiling for negotiations rather than a fixed salary. A cost per view calculation of $0.026 to $0.040 helps buyers determine if a quote is paying for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

The average video length sits at 32 seconds, but the best engagement comes from clips under 15 seconds. Prioritize these shorter edits to capture more attention, as they outperform the longer segments by a margin of roughly double the engagement rate. Original audio covers over 80% of the feed, showing a preference for brand consistency over the easy reach of trending sounds. Short captions of about 34 characters keep the focus on the visual. Open duet and stitch settings invite other creators to interact with the content. The top video lasted 12 seconds and earned 2.6 million views, roughly 10.5 times the normal reach for this account. It gathered 52.7K likes against just 292 comments, which indicates a large lean toward passive viewing rather than active debate. Average views of 246.9K confirm an established audience base. Consistent production at this scale means content should focus on maintaining high-volume reach through familiar styles.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 16 instances recorded. This duration represents the most frequent length among the 37 recent videos.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this account because the creator maintains a top follower rank despite posting well below the field median. The pace has remained steady over several years, though the high variance in gap timing indicates an unpredictable rhythm rather than a clockwork schedule. Content appears most frequently on Wednesday and Thursday, while Sunday remains the quietest day for new uploads. You can expect infrequent but high-impact drops from this creator instead of a frequent drumbeat of content. Plan your tie-ins around the mid-week windows when new posts are most likely to land.

Audience & Reach

The audience size sits above the median creator average with a 1.2x multiple. This positioning means a single campaign can reach a larger group of people than the typical creator in this category provides. The like response exceeds the median by over one percentage point. Such a higher rate suggests that a sponsored post will earn more engagement per view compared to standard content on the platform. This audience fits the fitness and wellness category because the size provides scale while the high like rate indicates strong interest in the shared content.