Olivia Addams ⚡️

Olivia Addams holds a mid-tier position as rank 631 out of 1349 creators, with 1.3M followers which is 1.2 times the median size. Growth is slow for an account aged 10.2 years, gaining only 10.6K followers per month. The average view count of 171.4K sits above what a follower count of this size would typically predict. Her 8.23% like rate exceeds the median of 4.93%, indicating that her content resonates well with those who see it. The rest of this report details specific engagement patterns and audience demographics.

This audience approves of content at a rate much higher than the platform average. The 8.23% like rate ranks this creator in the top 30% of all creators tracked. High engagement levels indicate strong initial appeal to viewers. Saves represent the most frequent action, with 0.254% of views resulting in saves. Shares follow at 0.075%, while comments account for 0.045%. These figures translate to 435 saves, 129 shares, and 77 comments per video. The data shows a high intent to return to the content as a reference point compared to active discussion or word-of-mouth spread. Brands should treat this channel as a repository for evergreen value rather than a hub for real-time conversation. The reach is inconsistent. Only two videos reached 5x the average, while a consistent coefficient of variation of 3.12 indicates erratic performance across the 38 total posts. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator because of their 1.3M followers. This audience size suggests an estimated sponsorship band of $5,000 to $12,000 per post. Creator Fund payouts are much lower because they scale with views and pay only pennies per thousand impressions. Brand deals provide a more reliable income for creators at this level since the payout scales with their total following rather than volatile view counts. A rank of 631 out of 1349 places this creator in a position where they command a moderate premium over average accounts. Their high engagement rate allows them to sit toward the higher end of the expected range. Buyers should treat the $5,000 to $12,000 range as a ceiling to negotiate under rather than a fixed salary. A cost-per-view check shows that a quote of $6.00 per view aligns with this pricing model. This calculation helps a buyer determine if a quoted rate pays for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

The feed thrives in the 30 to 60 second window where most clips land. Crafting content in this timeframe matches the current production style of @oliviaaddams. Original audio powers nearly 90% of the posts, a choice that prioritizes a unique brand identity over the reach of trending sounds. Captions average 83 characters to provide context without being overly wordy. Open duet and stitch settings on almost every video invite others to interact with the content. The standout clip lasted 16 seconds and earned 2.8 million views, reaching about 16 times more people than a typical post. It gathered over 360 likes for every comment, proving that short, visually engaging clips drive passive engagement rather than debate. Average views of 171.4K indicate an established presence where consistent quality maintains the current follower base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds as they are the most frequent length. No engagement line is provided for these specific lengths.

Original Sound Usage

Percentage of videos using the creator's own audio

This account follows a sparse high-production cadence because its high follower rank and strong average views outweigh the low posting frequency. The creator posts well below the field median but maintains a top-tier reach. This pattern has remained stable for over five years, establishing it as a durable habit despite the low volume of content. Because the consistency grade is weak and the gap variance is high, the timing between uploads is irregular rather than clockwork. New content typically lands on Wednesday or Thursday, while Saturday remains a quiet day. The busiest hour for new posts is 13:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. You should plan your campaign around these specific midweek windows to align with her infrequent updates.

Audience & Reach

The audience size sits at a 1.2x multiple of the median creator. This indicates a consistent reach that exceeds average expectations for a standard campaign. Because the like rate is 8.23% against a 4.93% median, the engagement signals are notably stronger than typical benchmarks. A brand message will likely earn more interaction per view compared to average accounts in this category. The profile fits the beauty and lifestyle category because the high engagement rates suggest a highly attentive audience following specific aesthetic content.