نانو - nano

This account ranks 631 out of 1349 tracked creators and holds 1.3M followers, making it a mid-tier name with a following that is 1.2 times the median size. The growth trajectory is slow as the creator adds about 14.7K followers per month over an account age of 7.4 years. While average views reach 6.7M per video, the like rate of 1.55% falls below the 4.93% median. The rest of this report covers deeper engagement metrics and content performance trends.

The low like rate of 1.55% compared to the 4.93% median places this creator at rank 1231 of 1349. This audience approves less than typical for the platform. Saves represent the strongest intent with a 0.145% rate, followed by comments at 0.077% and shares at 0.035%. The raw counts show 9.7K saves, 5.2K comments, and 2.3K shares per video. High save rates compared to low like counts suggest viewers treat the content as a reference tool rather than passive entertainment. Brands should focus on utility or evergreen value since the audience prioritizes saving content over public approval. Reach is inconsistent with a high CV of 0.85. Only four videos out of 34 reached the 2x average mark, and zero videos hit the 5x threshold. This indicates sporadic reach rather than steady growth. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator because of their large follower base. A 1.3M following suggests a brand deal value between $5,000 and $10,000 per post. This high potential stems from sponsorship payouts that scale with total reach rather than Creator Fund payments. The Creator Fund pays only pennies per thousand views, making it an inefficient way to generate income compared to direct brand partnerships. The rank of 631 out of 1349 places this creator in a middle position where they are not yet a top-tier authority with high bargaining power. They fall below the median for engagement, which means their quote should be treated as a ceiling to negotiate under rather than a fixed salary. A cost-per-view gut check shows a rate of $0.75 to $1.50 per view based on 6.7M average views. This calculation helps buyers determine if a quoted price pays for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

This feed relies on content between 60 and 180 seconds. Every video in this range succeeds, so stick to this middle-ground length for your own production. Original audio usage hits a perfect 100% rate, choosing a distinct brand identity over the reach of trending sounds. Captions stay brief at an average of 44 characters to keep focus on the visual. Both duet and stitch features remain open across all posts to invite other creators into the loop. The standout video ran 121 seconds and pulled 21.4 million views, roughly 3.2 times the typical reach for this account. It earned 376.5K likes against 4.4K comments, a ratio of 86 likes per comment that favors quick taps over deep discussion. Average views of 6.7 million mean this account operates with high volume rather than seeking a niche breakout.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

All 34 videos are between 60 and 180 seconds long. This account favors a duration of 60 to 180 seconds with an average of 78s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they maintain a consistent posting volume near the field median despite a high follower rank. The account posts roughly twice weekly with an average gap slightly above the median. While the consistency grade is solid, the higher variance in gaps indicates a less clockwork rhythm than some peers. This pace has been established over several months. New content most frequently lands on Wednesday and Friday around 18:00 UTC. Thursday remains the quietest day for uploads. Marketers can expect a dependable drumbeat of posts to support a campaign. You should time specific tie-ins for mid-week arrivals on Wednesday or Friday to align with these active windows.

Audience & Reach

The audience size sits above the median for this account. This positioning means a single campaign can reach more people than the typical creator in the database. While the view counts are high, the like response falls well below the median. A low engagement rate indicates that while many people see the content, the message may not stick with the viewer as effectively as it would on a higher performing profile. This audience fits the entertainment category because the high play counts combined with a lower like ratio suggest passive consumption of content rather than active interaction.