Grace Hyland

This account ranks 732 out of 1349 tracked creators and holds a follower count that is 0.7 times the median of 1.1 million. It is a mid-tier name on the platform. The creator adds 10,000 followers per month which represents steady growth for an account that has been active for 6.6 years. While average views are 120.7K per video, the like rate of 11.06% sits well above the median of 4.93%. This high engagement rate indicates that the content resonates strongly with those who see it. The rest of this report breaks down specific audience demographics and past performance trends.

This audience approves content at more than double the platform median of 4.93%. They engage with the creator far more than average users. The engagement mix shows high intent to return and share. Saves represent the highest level of activity at 0.623%, followed by shares at 0.245% and comments at 0.147%. These figures translate to 752 saves, 296 shares, and 177 comments per video. This audience prioritizes bookmarking content for future use over active conversation. Brands should treat this channel as a source of high-value reference material rather than a community discussion hub. Reach is inconsistent across the 38 videos. Only three videos hit double the average reach while two reached five times the average. A coefficient of variation of 2.39 indicates erratic and unpredictable growth patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator. Based on a follower count of 785.7K, she commands a sponsorship band between $10,000 and $12,000 per post. Creator Fund payouts are far less lucrative because they scale with views and pay only pennies per thousand. High engagement rates suggest her audience is highly active and valuable to brands looking for community interaction. Her rank of 732 out of 1349 places her below the median follower count. This positioning means she is a value buy rather than a premium name who can command luxury pricing. The $10,000 to $12,000 range serves as a ceiling for negotiations instead of a fixed salary. A cost per view calculation of roughly $0.08 to $0.10 helps buyers determine if they are paying for her specific influence or just the reach of her 120.7K average views. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the core of this feed. Since these shorter videos outperform the 30 to 60 second bucket by a large margin in engagement frequency, focus on sub-15-second edits for maximum reach. Original audio appears on nearly 87% of posts, choosing brand consistency over the easy reach of trending sounds. Captions stay brief at roughly 74 characters to keep the focus on the visuals. Enabling both duet and stitch options makes every post an open invitation for others to interact with the content. The standout clip ran just 8 seconds and pulled over 10 times the average view count. It earned 240.4K likes against only 667 comments, showing that quick taps won out over active debate. This lopsided ratio proves that fast, punchy visuals drive more engagement than long-form discussion. Average views of 120.7K mean this account maintains a solid, established presence rather than seeking a sudden breakout.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short content with 30 videos under 15 seconds. This duration represents the most frequent format among the 38 recent posts.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. The account ranks near the top of the field by follower count despite a posting rate well below the median. This pace has been established for nearly a year, indicating a deliberate strategy rather than an inconsistent schedule. While the gap between posts is longer than average, the high view counts suggest each drop carries weight. Tuesday and Wednesday are the primary days for new content, while Saturday remains quiet. Most uploads occur around 13:00 UTC. Because the consistency grade is low and the variance is high, you cannot rely on a clockwork daily drumbeat for this creator. You should plan your campaign around these specific mid-week windows to ensure your tie-in aligns with their infrequent but high-impact posts.

Audience & Reach

The follower count sits at a 0.7x multiple of the median creator, placing the account below the typical scale for this category. This means a campaign will reach a niche group rather than a broad audience. Engagement metrics show a like response more than double the median rate. Such a high ratio indicates that the content achieves deep interest per viewer. A brand message here is likely to receive a strong reaction from those who see it. The profile fits the Beauty category because the high engagement and specific follower scale suggest a highly targeted, interested audience for aesthetic products.