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This account ranks 734 out of 1349 tracked creators and holds a follower count that is 0.7 times the median, making it a mid-tier name. It earns 42.2K new followers every month, which represents fast growth for an account only 1.5 years old. The average view count of 1.8M per video sits well above what is expected for its follower size. However, the 3.02% like rate falls below the 4.93% median, suggesting that while reach is high, active engagement does not match the scale of the views. The rest of this report breaks down the performance data by content category and audience demographics.

This audience approves less than usual compared to the platform median. Shares at 0.447% represent the primary action, followed by saves at 0.306%. Comments account for 0.07% of views. These figures translate to 7.9K shares, 5.4K saves, and 1.2K comments per video. The high share and save rates indicate a desire for word-of-mouth spread and reference value. Brands should prioritize content that serves as a utility or a recommendation rather than just passive entertainment. Reach is inconsistent across the 37 videos. Only three videos hit twice the average reach while two reached five times the average. A consistency coefficient of 3.31 indicates erratic growth patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator due to their large following. They can expect a sponsorship fee between $10,000 and $25,000 per post based on their 781.5K followers. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of the brand connection. Sponsorship income scales with the size of the audience while the fund pays strictly for reach. Their rank of 734 out of 1349 places them in a position where they do not command a top-tier premium. Because they sit below the median, their quoted rate should be viewed as a ceiling to bargain under rather than a fixed salary. A lower like rate of 3.02 percent suggests some room for negotiation on price relative to engagement. The cost per view sits around $0.01 per view based on their average views of 1.8M. This metric helps a buyer determine if a quote is paying for the name or the actual reach. These are modelled estimates from public metrics, not disclosed earnings.

The feed relies on clips between 15 and 30 seconds, where the majority of content lives. Creating videos in this window will align with the current strategy to capture consistent attention. Most posts use original audio rather than trending tracks, a choice that prioritizes a unique brand identity over easy reach from popular sounds. Captions stay brief at roughly 58 characters to keep the focus on the visuals. Open settings for both duets and stitches invite other creators to remix and interact with every post. The standout video lasted 19 seconds and earned 31.2 million views, which is nearly 18 times the average reach of this account. It pulled 1.1 million likes against only 24k comments, showing that rapid taps outperformed active discussion. This high like-to-comment ratio suggests the content works best as a passive experience for viewers. Average views near 1.8 million indicate an established audience where consistent volume is the primary goal.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds because they make up nearly half of the content. The average length of 26s falls within this most frequent category.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production: this creator posts well below the median frequency but maintains a top-tier follower rank and high average views. The account ranks in the top third of its field despite posting less than half as often as the average creator. This pattern has persisted for nearly ten months, establishing it as a deliberate choice rather than an inconsistent habit. Because the consistency score is low and the gap between posts is wide, the delivery cycle is erratic rather than predictable. New content lands most frequently on Tuesday and Saturday, typically around 22:00 UTC. Monday remains the quietest day for new uploads. Marketers should expect sporadic drops rather than a dependable drumbeat of content. Plan any tie-ins around the Tuesday or Saturday windows to align with these specific high-activity days.

Audience & Reach

The account sits below the median follower count for tracked creators at a zero point seven multiple. This ranking indicates that a single campaign will reach a smaller total number of unique individuals compared to typical accounts in this category. The like response falls well below the median benchmark. A lower percentage means a sponsored message faces more friction and achieves less engagement per view than average. This audience fits the entertainment category because the low like rate paired with a sub-median follower count suggests content that reaches many people but fails to generate high levels of interaction.