Shahad Hassan

This account ranks 486 out of 1349 tracked creators and holds 3.8M followers, which is 3.5 times the median follower count of 1.1M. It is a mid-tier name that maintains a steady growth trajectory by adding 54.6K followers every month over its 5.8 year lifespan. The average view count of 3.1M per video sits well above what is expected for an account of this follower size. However, the like rate of 4.08% falls below the median of 4.93%, suggesting that while reach is high, the immediate engagement frequency is lower than typical. The rest of this report breaks down the specific content pillars driving these views and identifies the core audience demographics.

The audience approves less than the average user for this creator. This sentiment ranks 770 of 1349 against the platform median. Savvy brands should notice that while general approval is low, specific actions show high intent. Saves are the most frequent action at 0.197%, followed by shares at 0.07% and comments at 0.022%. These figures represent 6.1K saves, 2.2K shares, and 684 comments per video. The audience prioritizes saving content for later use over active conversation or public sharing. This indicates a high keeper value for the information provided despite lower passive engagement. Reach is inconsistent across the 29 videos. Only three videos reached twice the average view count while none hit five times the average. A consistency score of 0.94 confirms that reach fluctuates heavily from post to post. This audience shows signs of being an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 3.8M followers, she likely commands a campaign fee between $10,000 and $25,000 per post. These fees scale with her total audience size rather than view counts alone. Creator Fund payouts are much lower because they pay only pennies per thousand views. Sponsorships offer the only way to capture high value from a large follower base. Her rank of 486 out of 1349 places her in a position where she commands a premium over average creators. She can select specific partners and demand higher rates than those at the bottom of the list. A buyer should view the $25,000 upper limit as a ceiling to negotiate under rather than a fixed salary. The cost per view is roughly $8.37 based on her 3.1M average views. This metric helps brands determine if they are paying for actual reach or for her specific name and influence. These are modelled estimates from public metrics, not disclosed earnings.

The primary volume of content lives in the 15 to 30 second range. Create videos in this window to mirror the most common format on the feed. Short clips under 15 seconds perform poorly compared to this middle tier, as the gap between those two lengths represents a large drop in engagement. Original audio choice means the account sacrifices potential trend-based reach for a consistent brand identity. Captions stay brief at an average of 48 characters to keep the focus on visual elements. Open settings for both duets and stitches invite other creators to interact with and remix the content. The top video lasted 24 seconds and reached 13.6 million views, which is roughly 4.4 times the normal reach. It earned over 700k likes against only 3k comments, showing that it captured passive viewers rather than sparking a debate. Average views of 3.1 million mean this account has already achieved a large scale. Your goal should be to maintain high volume and consistency rather than hunting for a rare breakout.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds as they make up over 70 percent of recent content. The average video length is 20 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind cadence because they post well above the field median with frequent updates. The account maintains a high follower rank and strong average views despite its consistent output. While the pace has only been established for about two months, the frequency ranks in the top half of the platform. A higher consistency score suggests that the gaps between posts fluctuate rather than following a clockwork pattern. New content typically lands on Thursday and Friday, with a lull occurring on Monday. The most frequent upload hour is 17:00 UTC. Marketers can expect a steady drumbeat of new content for a campaign. You should aim to time your tie-ins for the Thursday or Friday windows to align with these primary upload days.

Audience & Reach

The account sits at a 3.5x multiple above the median creator size. This position allows a single campaign to reach a large audience beyond the typical niche scope of average creators. Location data is not available for this account. The like rate falls below the median by nearly one percentage point. This lower engagement rate suggests that while the reach is high, the message may land with less intensity per viewer compared to higher performing accounts. The profile fits the beauty and lifestyle category because the size provides scale while the lower like response indicates a more passive viewing experience.