Klem Family

Ranked 481 out of 1349 creators, this account is a mid-tier name with 4.0M followers, which is 3.6 times the median follower count. The growth rate of 56.3K new followers every month indicates fast and consistent expansion for an account that has been active for 5.9 years. While the average views of 2.9M per video are in line with what a creator of this size should expect, the 5.23% like rate clears the median of 4.93%. The rest of this report covers specific engagement trends and audience retention metrics.

This audience approves of content at a higher rate than the average user. The 5.23% like rate places them in the top half of creators by volume. Saves represent the primary form of engagement for this audience at 0.08%. This is followed by shares at 0.017% and comments at 0.013%. With 2,300 saves, 507 shares, and 395 comments per video, the data shows a clear preference for personal archiving over public conversation. High save rates indicate viewers find high utility in the content. Brands should treat these videos as reference tools rather than discussion starters. Reach is inconsistent across the 34 videos. Six videos hit the 2x average mark, but none reached the 5x threshold. A consistency score of 0.82 indicates erratic reach patterns. This audience shows high intent to keep content for later use despite unpredictable distribution spikes. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this account because of the large follower base. A creator with 4.0M followers can expect a sponsorship range between $15,000 and $30,000 per post. These fees scale with the total audience size while Creator Fund payouts rely on views and pay only pennies per thousand. The rank of 481 out of 1349 places this creator in a position to command a premium over average accounts. High engagement rates suggest they sit toward the top of their expected bracket rather than at the bottom. A buyer can use the $15,000 to $30,000 range as a starting point for negotiations. Dividing that upper limit by 2.9M average views results in a cost per view of roughly $0.01. This calculation helps a buyer determine if a quote pays for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips define this feed since most posts fall in the 60 to 180 second range. Target these mid-length videos to match the established pacing of the account. Only a small fraction uses short segments, so avoid under 30 seconds to stay consistent with current performance. Original audio appears on less than one fifth of the clips. This choice sacrifices easy reach from trending sounds for a more unique brand identity. Captions average 137 characters, providing plenty of context for each video. Open settings for both duets and stitches invite other creators to interact with every post. The top video reached nearly 9 million views at 239 seconds long. This tripled the typical reach of a standard post on this account. It earned over 500 comments against 280k likes, showing a lean toward quick taps rather than deep debate. Average views near 2.9 million mark this as an established large-scale presence. Growth here depends on maintaining high volume for a large audience rather than seeking small-scale growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds because they represent more than half of the content. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post at a volume far exceeding the median with high frequency. They currently average nearly fifteen posts per week and maintain an average gap of only twelve hours between uploads. This rapid pace ranks them in the top tier of the platform for frequency. While the consistency grade is solid, the higher cv suggests some variance in the timing between individual posts. The current rhythm has been established over a two-week period. New content typically lands on Tuesday and Thursday, while Monday remains the quiet day. Most uploads occur around 04:00 UTC. Marketers can expect a dependable drumbeat of content to support a campaign. You can reliably time tie-ins for Tuesday or Thursday to catch new posts.

Audience & Reach

The audience size sits at a 3.6x multiple above the median follower count. This high multiplier means a single campaign can reach a wide volume of people across many different segments. The like response exceeds the median by over half a percentage point. This higher rate suggests that a sponsored post will receive stronger engagement from viewers than typical content on the platform. This audience fits the lifestyle category because the large follower base and high like rate indicate a stable reach with active interest.