Phillip Cook

This account is a mid-tier name with 3.8M followers, which places it at rank 486 out of 1349 tracked creators and at 3.8 times the median follower count of 1.1M. The growth trajectory is steady as the creator gains 48.8K new followers each month over a lifespan of 6.5 years. While the average view count of 793.6K aligns with what an account of this size should produce, the 7.51% like rate outperforms the 4.93% median. This gap indicates that the audience is more engaged than the typical creator in this bracket. The rest of this report covers specific content performance and engagement deep dives.

The audience approves of content at a rate much higher than the platform average. This approval ranks 451 out of 1349 creators. Viewers prioritize saving and sharing over commenting or downloading. Saves represent the highest intent to return at 0.69%, followed by shares at 0.377% and comments at 0.037%. These actions result in 5,500 saves, 3,000 shares, and 295 comments per video. The audience over-indexes on keeper value and word-of-mouth spread while ignoring active discussion or local storage. Brands should focus on educational utility that encourages long-term retention rather than community building. Reach is inconsistent due to a high coefficient of variation of 1.77. Only 16.1% of the 31 videos reached double the average, with only two hitting the fivefold mark. This indicates an audience that engages deeply but does not follow a predictable growth path. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary income stream for this creator because of their high follower count. A profile with 3.8M followers can command between $10,000 and $15,000 per post. Creator Fund payouts are much lower since they pay only pennies per thousand views regardless of the total audience size. This disparity makes brand deals far more lucrative than platform payouts for a creator at this scale. The rank of 486 out of 1349 places them in a position where they command a premium over average accounts. They can often decline low-paying offers because their high engagement rate suggests a loyal audience. A buyer should view the $10,000 to $15,000 range as a starting point for negotiations rather than a fixed fee. The cost per view sits between $0.01 and $0.02 based on the 793.6K average views. This calculation helps a buyer determine if a quoted rate is paying for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Most content lives in the 30 to 60 second range. Target this length to match the current performance of the feed. Every post uses original audio instead of trending sounds, choosing a consistent brand voice over borrowed reach from popular tracks. Captions average over 600 characters to provide deep context for every clip. Open duet and stitch settings invite other creators to interact with the material. The top video lasted 33 seconds and reached seven times the typical view count. It earned over 400k likes against under 1k comments, showing a large lean toward passive viewing rather than active debate. Average views near 793k show this is an established account with a stable audience. You should focus on maintaining high engagement within long-form educational descriptions to keep the current viewer base loyal.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 26 out of 31 videos falling into this range. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they rank near the top of the field in followers and average views despite posting well below the median frequency. The long gaps between posts are not a sign of neglect but reflect a deliberate, high-effort production style. This pace has remained stable for nearly three years. A low consistency grade and high variance indicate an erratic rhythm rather than a predictable clockwork schedule. You can expect sporadic drops instead of a dependable drumbeat of content. New videos most frequently land on Saturday and Monday, while Wednesday is the quietest day. The busiest upload hour occurs at 20:00 UTC. Marketers should time tie-ins around these specific days rather than expecting a steady weekly flow.

Audience & Reach

The follower count sits well above the median as a multiplier of 3.5x. This positioning means a single campaign can reach an audience larger than most standard creators on the platform. Location data is not available for this account. The like rate exceeds the median by over two percentage points. Such a high engagement ratio suggests that a sponsored message will land with more impact per viewer than average. The audience fits the Education category because the size and strong like response indicate a concentrated interest in specific subject matter.