📍Eni

📍Eni

@enioluwa

New Video. Link in Bio.👇🏽

3.6M

Followers

24

Following

114.4M

Total Hearts

1.4K

Videos

81.5K

Avg Hearts/Video

16.12%

Engagement Rate

6.1y

Account Age

49.1K

Followers/Month

1.6M

Hearts/Month

19.2

Videos/Month

Account Overview

What This Report Covers

This account ranks 490 out of 1349 creators and holds 3.6 million followers, making it a mid-tier name with a follower count that is 3.3 times the median size of 1.1 million. The growth trajectory of 49.1K new followers every month indicates fast growth for an account that has been active for 6.1 years. While average views reach 520.7K per video, which is in line with what a creator of this follower count would expect, the engagement depth is much higher. The like rate of 15.79% far exceeds the 4.93% median, suggesting that the content resonates strongly with those who see it. The rest of this report breaks down these engagement patterns and provides specific audience interaction data.

Account Classification

Account Size Macro (1M+)
Account Age 2020-01-14
Verification Yes
Language EN
Follower Ratio 150K:1

Data Summary

Videos Analyzed 35
Avg Plays per Video 520,706
Avg Likes per Video 82,221
Engagement Rate 16.12%

Engagement Analysis

Based on 35 videos

This audience approves of content at more than triple the median rate, ranking 48 out of 1349 creators. High approval signals strong initial appeal for brand messaging. The data reveals a clear hierarchy of intent among viewers. Saves represent the most frequent action at 0.419%, followed by shares at 0.196% and comments at 0.133%. These actions produced 2.2K saves, 1.0K shares, and 695 comments across the period. This audience prioritizes keeper value over immediate conversation or word-of-mouth spread. Brands should treat this content as a high-value reference point rather than a community discussion tool. Reach is inconsistent for this creator. Only 3 videos hit double the average reach while one reached five times the average. A consistency coefficient of 1.13 indicates erratic growth patterns. This audience is an active one.

520.7K

Avg Plays/Video

82.2K

Avg Likes/Video

695

Avg Comments/Video

1.0K

Avg Shares/Video

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

872.8K

Median Plays

161.6K

Median Likes

1.4M

75th Percentile

2.9M

Top Video

23.32

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

18,224,705

Total Plays

2,877,729

Total Likes

24,325

Total Comments

35,662

Total Shares

76,412

Total Saves

Engagement Ratios

Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.

Excellent for Macro

15.79%

Likes / Views

0.13%

Comments / Views

0.20%

Shares / Views

0.42%

Saves / Views

Likes are much higher than other actions for this account. This indicates that viewers enjoy the content but rarely interact through comments, shares, or saves.

Viral Hit Rate

How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.

8.60%

2x Avg (3 of 35)

0%

5x Avg (1 of 35)

Consistency Score

How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.

C

CV: 1.13

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Sponsorships drive the primary value for this creator due to their large audience. A follower count of 3.6M suggests a potential brand deal range between $15,000 and $27,000 per post. This income stream is far more lucrative than the Creator Fund because it scales with reach and influence. Creator Fund payouts are based on views and pay only pennies per thousand impressions. The rank of 490 out of 1349 places this creator in a position where they can command a premium from brands. They sit well above the median, allowing them to select specific projects rather than accepting every offer. A high engagement rate helps justify a price point toward the top of their bracket. Buyers should use the $27,000 figure as a ceiling to negotiate against. A cost per view check reveals whether a brand is paying for and reach or for the creator's name. Dividing the upper sponsorship band by 520.7K average views results in a cost of about $0.05 per view. This metric helps buyers identify if a quoted rate is inflated beyond the actual reach. These are modelled estimates from public metrics, not disclosed earnings.

Creator Fund (Est. Monthly)

Based on avg 520.7K views/video

$200 – $400

$0.02 - $0.04 per 1,000 views

Sponsorship Value (Est. Per Post)

Based on 3.6M followers (Macro (1M+))

$18,000 – $43,200

Industry rate for macro (1m+) creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Fund payouts fluctuate and are not guaranteed.

Content Strategy Analysis

Based on 35 videos

The feed thrives in the 30 to 60 second window where most content lives. Creating videos around this length aligns with the current winning strategy for steady reach. Original audio dominates nearly all posts to build a distinct identity over borrowed trends. Longer captions of roughly 138 characters provide deep context rather than simple hooks. Open duet and stitch settings invite other creators to engage with the footage. The standout clip ran 40 seconds and gained 5.6 times the normal reach for this account. It earned 457 likes per comment, showing that viewers preferred quick taps over joining a debate. This lopsided ratio confirms passive watching won out over active discussion. Average views of 520.7K mark this as an established presence with a stable audience rather than a small niche page.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

52s

Average Duration

<15s
7
15-30s
4
30-60s
13
1-3min
11

The account favors videos between 30 to 60 seconds and 60 to 180 seconds. The engagement line is not present for these specific timeframes.

Original Sound Usage

Percentage of videos using the creator's own audio

94.30%
33 of 35

Posting Patterns & Optimal Timing

Based on 35 videos

This creator follows a Grind pattern because they post at double the field median with a consistent volume of content. Their high frequency rank places them well ahead of most creators on the platform. Although the pace has only been established for about two months, it provides a steady stream for your planning. The variance in their posting gaps suggests some irregularity despite the high weekly output. New content typically lands on Monday and Tuesday around 18:00 UTC. Saturday remains the quietest day for new uploads. You can expect a dependable drumbeat of posts to support a campaign, with the most likely windows for new content appearing early in the week.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 3.7
Avg Gap Between Posts 47.8h
Data Range 67 days

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Monday
9
Tuesday
9
Friday
7
Wednesday
5
Thursday
3
Saturday
2

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

The account posts approximately 3.7 times per week with the highest activity on Monday and Tuesday. The most active hour is 18:00 UTC while Saturday remains a quiet day.

Top Videos

Top 10 by play count

8.2M

Combined Plays (Top 5)

1.5M

Combined Likes (Top 5)

1.6M

Avg Plays per Top Video

Dec 15, 2025

Oversabi Family!🤣 See you in the cinemas on the 18th!🥳🥳🥳 #OversabiAunty

2.9M

Views

561.0K

Likes

1.2K

Comments

4.5K

Shares

13.7K

Saves

⏲ 40s ▶ 540p ♪ Original sound original sound – Kayslikyband 576×1024
Jan 22, 2026

Abi am I lying?😭😂 #JollofRice #Enioluwa

2.0M

Views

394.5K

Likes

5.3K

Comments

10.3K

Shares

10.7K

Saves

⏲ 1m 3s ▶ 540p ♪ Original sound original sound – 📍Eni 576×1024
Dec 29, 2025

#2025recap What A Year!!!🥳

1.4M

Views

178.4K

Likes

400

Comments

990

Shares

6.1K

Saves

⏲ 24s ▶ 540p ♪ Original sound suara asli - TEMPLATE FOR YOU – TRENDING TEMPLATE @chocholvte 576×1024
Jan 13, 2026

#EniandPhina for AFRIMAS 2026.😊🤍

1.0M

Views

166.3K

Likes

747

Comments

872

Shares

4.1K

Saves

⏲ 50s ▶ 540p ♪ Original sound original sound – 📍Eni 576×1024
Dec 09, 2025

Because I’ve shot the film now, Aunty @Toyin Abraham you’ve forgotten when you were begging me!😒🤣

901.1K

Views

156.9K

Likes

747

Comments

597

Shares

3.4K

Saves

⏲ 1m 21s ▶ 540p ♪ Original sound original sound – 📍Eni 576×1024

5 more top videos for @enioluwa

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock all 10 videos

Free, takes 10 seconds

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

ve (8) music (7) re (6) aunty (5) our (4)

Top Sounds

The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.

9 unique sounds
original sound - 📍Eni 17x
Nakwamini - 📍Eni 11x
For Everybody - Burna Boy 1x
suara asli - TEMPLATE FOR YOU - TRENDING TEMPLATE @chocholvte 1x
original sound - Heaven’s Frequency 1x
original sound - 𝗠𝗥𝗦𝗢𝗙𝗧 𝗟𝗬𝗥𝗜𝗖𝗦 ☆ 1x
original sound - davido 1x
original sound - Kayslikyband 1x
iseoluwa - Fireboy DML 1x

Key Insights & Takeaways

Audience & Reach

The audience size sits well above the median at a 3.3x multiple of typical creators. This volume allows a brand to reach a broad audience for any single campaign execution. The like response is more than triple the median rate. Such high engagement means a sponsored message will land with much higher impact per view than average content. Because location data is not available, the specific geographic concentration remains unknown. This creator fits the beauty and lifestyle category because the high engagement rates suggest a highly attentive audience for visual products.

Key Takeaways

Reach. Ranking in the middle of the field with a following 3.3 times the median means the account has established a solid but not dominant footprint. Engagement. A 15.79% like-rate is more than triple the 4.93% median, showing very high audience interaction. Hit-rate. Only 8.6% of videos beat double the average view count, indicating a lack of viral outliers.

Strengths

  • + Strong engagement rate above platform average
  • + Established follower base of 3,600,000
  • + Consistent growth at 49.1K followers/month
  • + Active posting schedule (3.7 videos/week)
  • + Verified account with platform credibility

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic targeting for regional audiences
  • ~ Explore collaboration potential with similar creators

Summary

This analysis of @enioluwa reveals a macro (1m+) TikTok presence with 3,600,000 followers. The account demonstrates an engagement rate of 16.12%, averaging 520.7K plays per video across 35 analyzed videos. Key strengths include 114.4M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of @enioluwa's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 35 analyzed videos.

Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026