Addison Grace (he/they)

Ranking as 490 out of 1349 creators, this account sits as a mid-tier name with 3.6M followers, which is 3.3 times the median follower count of 1.1M. The growth trajectory is slow for an account that is 7.1 years old, gaining roughly 42.5K followers per month. While average views sit at 140.9K, the 14.09% like rate far exceeds the 4.93% median, indicating high engagement from the active audience. The rest of this report breaks down these engagement metrics and content consistency in detail.

This audience approves of content at a much higher rate than the platform average. The high like rate ranks 75 out of 1349 creators, indicating strong initial sentiment. The engagement data reveals specific user behaviors beyond simple approval. Saves are the most frequent action at 0.663% while shares follow at 0.122%. Comments occur at a lower frequency of 0.076%. These figures mean the audience prioritizes saving content as a reference over joining a public conversation. With 935 saves, 172 shares, and 107 comments per video, the data shows high intent to revisit the material. Brands should treat this as a repository of value rather than a community hub. Reach is inconsistent across the 37 videos. Only 13.5% of content hit the 2x average threshold with 5 videos reaching that mark. One video reached the 5x threshold. A consistency coefficient of 2.32 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator because of her large following. A profile with 3.6M followers typically commands a brand fee between $15,000 and $24,000 per post. This income far outpaces Creator Fund payouts which pay only pennies per thousand views. Sponsorship deals scale with the size of the audience while creator funds rely on raw volume to generate minimal returns. Her rank of 490 means she sits well above the median follower count. She occupies a position where brand safety and high engagement allow her to command a premium over average creators. A buyer should view the $24,000 ceiling as a starting point for negotiation rather than a fixed price. The cost per view calculation of roughly $0.17 suggests that a quote closer to the lower end of her range pays primarily for reach while higher quotes pay for her specific influence. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds make up the majority of this feed. This specific length generates much higher engagement than the longer segments, and switching to shorter clips would capture a gap of nearly double the interaction rate compared to the longest videos. Original audio serves as the primary choice for most posts, sacrificing potential trend-based reach for a consistent brand identity. Captions average 115 characters, providing enough context to frame each clip without becoming distracting. Duet and stitch features are rarely enabled, keeping the focus on the creator's original content rather than collaborator interaction. The standout video lasted 69 seconds and reached 13.5 times the normal view count for this account. It earned a high volume of likes against very few comments, meaning it succeeded through passive watching rather than active debate. Average views of 140.9K show this is an established presence with a stable audience. Success here depends on maintaining consistent quality to hold the current follower base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as they make up more than half of the content. The average video length is 27s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator ranks near the top of the field in follower count despite a posting rate well below the median. The low frequency and erratic consistency grade over several years indicate a deliberate, high-effort production cycle rather than a lack of activity. New content appears most often on Monday and Tuesday, with a notable lull on Wednesday. The busiest upload hour occurs at 04:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of posts. You can target specific tie-ins for the early week when new content is most likely to land.

Audience & Reach

The follower rank of 490 and a 3.3x multiple above the median indicate this account operates at a scale that reaches many people beyond a niche circle. This volume allows a single campaign to achieve notable reach across a large audience. A like rate of 14.09% sits well above the 4.93% median, indicating much higher engagement per viewer than average. A brand message here will land with more impact and visibility because the content earns high interaction from those who see it. The profile fits the beauty and lifestyle category because the high like response combined with a large follower count suggests a highly engaged audience interested in aesthetic content.