Joshua Block

This account ranks 481 out of 1349 creators and holds 4.0M followers, which is 3.6 times the median follower count for a creator on this platform. It is a mid-tier name with steady growth at 50.5K new followers every month over its 6.6 year lifespan. The average view count of 196.1K per video is in line with what an account of this size should expect to produce. However, the 2.03% like rate falls below the median of 4.93%, suggesting a disconnect between total reach and active engagement. The rest of this report breaks down specific content performance and audience interaction trends.

This audience approves of content less than the platform average, ranking 1122 out of 1349 in like rates. The engagement mix shows that shares are the primary driver of action at 0.358%. Followed by saves at 0.085% and comments at 0.06%, these figures represent 703, 167, and 119 actions per video respectively. While shares indicate strong word-of-mouth spread, the low comment rate suggests a lack of active discussion. This audience acts on information by passing it along rather than engaging in community conversation. Reach is inconsistent. Only 8.6% of 35 videos reached double the average count. No videos hit five times the average reach. A coefficient of variation of 0.89 indicates erratic performance across the feed. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator due to their large following. A brand partnership likely commands a fee between $10,000 and $20,000 per post. This high value comes from the scale of their audience rather than Creator Fund payouts. The fund pays only pennies per thousand views, making it an inefficient way to monetize such a large base compared to direct brand deals. Their rank of 481 puts them in a strong position but below the top tier of influencers. They can command a premium over smaller accounts but lack the large leverage of a top-ten name. A buyer should view their $20,000 ceiling as a starting point for negotiation rather than a fixed salary. At a cost per view of roughly $0.10, buyers can test if a quote is paying for actual reach or just the creator's established name. These are modelled estimates from public metrics, not disclosed earnings.

This account thrives in the under 15 second range where most posts land. Focus on this short duration to capture the engagement seen by the majority of clips. Since videos over 60 seconds are non-existent, keeping content brief is the primary rule for consistent reach. The use of original sound sits at a low share, meaning the account relies heavily on trending audio to borrow reach from external sounds. Captions stay very short with an average of 25 characters to keep the focus on the visual. Enabling duet and stitch options more than half the time invites other creators to interact with the content. The standout video lasted under 15 seconds and earned a large multiplier over the typical view count for this account. It pulled in thousands of likes while maintaining a low comment count, meaning it was built for passive viewing rather than sparking debates. Average views near 196k show a steady, established presence. This audience is already large enough that consistency in these short formats matters more than chasing new growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 21 out of 35 videos in this range. The average video length is 17s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with high frequency to support their large following. They produce nearly eight videos weekly compared to the average of under two. While the consistency grade is solid, the higher variance in gap timing suggests a somewhat erratic rhythm rather than clockwork regularity. This pace has been established over the last month. You can expect a dependable drumbeat of content for a campaign. New posts most frequently land on Wednesday and Thursday. Tuesday remains the quietest day for new uploads. Most content drops around 03:00 UTC.

Audience & Reach

The audience size sits at a 3.6x multiple above the median creator. This scale allows a brand to reach an audience that exceeds the typical creator profile for a single campaign. Location data is not available for this account. The like response falls well below the median of nearly five percent. This indicates that while the reach remains wide, the engagement signals per view are weaker than average. Because the engagement rate is lower than expected, a sponsored post may struggle to generate high interaction levels from the viewers. This audience fits the apparel category because it aligns with high volume reach despite the lower-than-average like response.