@ddlovato TikTok Stats, Earnings & Analytics

Q: How many followers does @ddlovato have on TikTok?

@ddlovato has 8.2M followers on TikTok.

Q: What is @ddlovato's TikTok engagement rate?

@ddlovato has an engagement rate of 15.98% based on their recent videos.

Q: How much does @ddlovato earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @ddlovato's estimated Creator Rewards earnings are $30 - $76 per month (only videos over 1 minute earn), with estimated sponsorship value of $41,000 - $98,400 per post.

Q: How many TikTok videos has @ddlovato posted?

@ddlovato has posted 395 videos on TikTok.

Account Overview

What This Report Covers

Demi Lovato (@ddlovato) is a verified music TikTok account with 8.2M followers and 395 videos. That ranks 402 of the 1,349 accounts with a TKMetrics report by followers, 7.5x the median account. Since it was created 8.8 years ago it has averaged 77.8K new followers a month.

Account Classification

Account Size	Macro (1M+)
Account Created	2017-05-13
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	216K:1

Data Summary

Videos Analyzed	23
Avg Plays per Video	2,446,550
Avg Likes per Video	364,862
Engagement Rate	15.98%

Engagement Analysis

Based on 22 of 23 videos, leaving out 1 pinned video

Leaving out its 1 pinned video, the other 22 videos we analysed got an average of 2.4M plays and 14.9% of viewers liked them, 3.3x the 4.5% median like rate of the creators we track. Saves (0.42% of views) trail shares (0.99%); comments are 0.07%.

2.4M

Avg Plays/Video

364.9K

Avg Likes/Video

1.7K

Avg Comments/Video

24.3K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 23 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 22 that aren't pinned.

3.0M

Median plays, top 10 videos

372.4K

Median likes, top 10 videos

4.4M

75th percentile plays

26.6M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 1 pinned video.

57,224,100

Total Plays

8,420,662

Total Likes

39,572

Total Comments

545,305

Total Shares

246,955

Total Saves

Engagement Ratios

@ddlovato turns 14.9% of views into likes, 0.42% into saves and 0.99% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 299 Macro-tier accounts with a TKMetrics report (median 6.47%, middle half 3.25% to 10.77%).

Top quarter

14.91%

Likes / Views

0.07%

Comments / Views

0.99%

Shares / Views

0.42%

Saves / Views

Viral Hit Rate

9.1% of this account's videos beat its own average views by 2x, a breakout rate higher than 39% of the creators we track. The 5x figure is the same measure at five times the norm.

9.1%

2x Avg (2 of 22)

4.5%

5x Avg (1 of 22)

Measured against the average of the 22 videos that aren't pinned.

Consistency Score

@ddlovato's view count swings by a CV of 2.23, steadier than 47% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 2.23

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 2.4M views/video, leaving out 1 pinned video, and about 3.7 videos a month (its lifetime average: videos posted over account age)

$30 – $76

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (1 of 23 analysed videos, with under 1% of their views)

Sponsorship Value (Est. Per Post)

Based on 8.2M followers

$41,000 – $98,400

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 23 videos

2 of the 22 videos that aren't pinned (9.1%) passed twice the average plays and 1 passed five times it. Plays are uneven from one video to the next (consistency grade D). 14 of 23 videos are under 15 seconds and 1 runs a minute or longer, so few of its videos can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

17s

Average Duration

<15s

14

15-30s

6

30-60s

2

1-3min

1

The account favors videos under 15 seconds as they make up the majority of the content. The average video length is 17 seconds.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

56.5%

13 of 23

Posting Patterns & Optimal Timing

Based on 23 videos

The videos we analysed went up most often on Wednesday and Thursday and most around 1:00 and 22:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 23 videos we analysed include 1 pinned video, which TikTok keeps at the top of a profile however old it is. Counting it stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Wednesday

7

Thursday

7

Monday

4

Friday

4

Tuesday

1

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h

3h

6h

9h

12h

15h

18h

21h

Hashtags in the analysed videos

Each of these appears in one of the videos we analysed, so none stands out as a regular tag for this account.

#laneige_partner (1) #tripadvisorpartner (1) #ad (1) #amazonessentials (1) #amazonessentialsxdemilovato (1) #waymopartner (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

now (4) deep (3) tour (3) collection (3) cactus (3)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

19 unique sounds

original sound - Demi Lovato 3x

Sorry To Myself - Demi Lovato 2x

Little Bit - Demi Lovato 2x

You Rock My World - Michael Jackson 1x

original sound - Bella 1x

son original - idriss.finito 1x

Tears at Midnight - Jam City 1x

Diet Pepsi - Live from 2025 Las Culturistas Culture Awards - Ben Platt 1x

Joshua Tree - Demi Lovato 1x

original sound - secret 1x

What the numbers say

Strengths

+ Like rate 14.9%, 3.3x the 4.5% median like rate of the creators we track
+ Verified account

Watch-outs

~ Uneven plays from video to video (grade D)
~ Only 1 of 23 videos runs a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @ddlovato

How many followers does @ddlovato have on TikTok?

@ddlovato has 8.2M followers on TikTok.

What is @ddlovato's TikTok engagement rate?

@ddlovato has an engagement rate of 15.98% based on their recent videos.

How much does @ddlovato earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @ddlovato's estimated Creator Rewards earnings are $30 - $76 per month (only videos over 1 minute earn), with estimated sponsorship value of $41,000 - $98,400 per post.

How many TikTok videos has @ddlovato posted?

@ddlovato has posted 395 videos on TikTok.

Demi Lovato