Karol G

Ranking 19th out of 1349 tracked creators makes this account a giant that holds 55.6M followers, which is 50.5 times the median follower count of 1.1M. The growth trajectory is fast as it gains 498.1K new followers every month despite being 9.3 years old. While average views sit at 27.1M per video, the 9.66% like rate comfortably clears the 4.93% median to indicate high engagement from the audience. The rest of this report explores specific content performance and audience demographics.

This audience approves of content at nearly double the platform median rate. The 9.66% like rate ranks in the top 21% of all creators. Engagement signals show a clear preference for saving content as a reference over active discussion or sharing. Saves represent the highest intent at 0.384%, followed by shares at 0.144%, and comments at 0.122%. These figures translate to 104.1K saves, 39.0K shares, and 33.0K comments per video. Brands should prioritize high-value information that users want to keep for later use rather than content designed for conversation. Reach is erratic with a consistency score of 1.03. Only one video reached the double average threshold while none hit the five times mark. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue for this creator because of their large follower base. They likely command a fee between $100,000 and $250,000 per campaign. This high valuation stems from the difference between brand deals and Creator Fund payouts. While the Creator Fund pays only pennies per thousand views, sponsorship fees scale with total reach and influence. Their rank of 19 out of 1349 means they command a notable premium for every post. A creator at this level can decline lower offers because their name alone provides value to a brand. The high like rate suggests they have an engaged audience that justifies the top end of their pricing. A cost per view of roughly $0.0036 to $0.0092 allows buyers to test if a quote pays for reach or status. These are modelled estimates from public metrics, not disclosed earnings.

Most posts sit in the 30 to 60 second range. Focus on this duration to match the current content strategy of the account. Using original audio for nearly 74% of clips shows a preference for brand identity over the reach of trending sounds. Captions stay short at an average of 60 characters, providing minimal text and maximum focus on the video. Open settings for both duets and stitches invite other creators to engage with the content. The standout clip lasted 26 seconds and reached 4.7 times the normal view count. It earned a high volume of likes compared to its comment count, indicating it won through passive watching rather than active debate. With average views reaching 27.1 million, this account operates on a large scale where steady reach is already established.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds. This is the most frequent duration among the 19 recent videos.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator ranks near the top of the field in followers despite a posting rate well below the median. The cadence is not a result of neglect but reflects a deliberate, high-effort production cycle. This pattern has remained stable for nearly two years. The inconsistent gap between posts makes it difficult to predict an exact delivery day. While content often lands on Monday and Friday, the wide variance in intervals means these windows are not guaranteed. Thursday is the quietest day for new uploads. Most posts appear around 22:00 UTC. A marketer should plan for sporadic drops rather than a steady drumbeat of content. You can expect high-impact placements, but you must time your tie-in around these irregular releases.

Audience & Reach

The creator maintains a top-of-field rank with a follower count over fifty times the median. This standing means a single campaign can reach a broad audience across the entire platform. A like response nearly double the median indicates that content generates strong engagement from viewers. A brand message here will likely earn a high interaction rate relative to the total views received. This profile fits the music industry because of the high-performing content and establisheder prominence.