Premier League

Premier League

@premierleague

The official account of the Premier League ⚽️

premierleague.com Joined 2021-06-04

24.5M

Followers

27

Following

715.6M

Total Hearts

5.3K

Videos

136.0K

Avg Hearts/Video

lifetime average

9.19%

Engagement Rate

4.7y

Account Age

432.6K

Followers/Month

lifetime average

12.6M

Hearts/Month

lifetime average

92.9

Videos/Month

lifetime average

We also record @premierleague's follower count over time. See the @premierleague TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Premier League (@premierleague) is a verified sports TikTok account with 24.5M followers and 5,263 videos. That ranks 112 of the 1,349 accounts with a TKMetrics report by followers, 22.3x the median account. Since it was created 4.7 years ago it has averaged 432.6K new followers a month.

Account Classification

Account Size Mega (10M+)
Account Created 2021-06-04
Verification Yes
Profile language (app setting) EN
Follower Ratio 907K:1

Data Summary

Videos Analyzed 35
Avg Plays per Video 1,294,827
Avg Likes per Video 116,608
Engagement Rate 9.19%

Engagement Analysis

Based on 33 of 35 videos, leaving out 2 pinned videos

Leaving out its 2 pinned videos, the other 33 videos we analysed got an average of 1.3M plays and 9.0% of viewers liked them, 2.0x the 4.5% median like rate of the creators we track. Saves (0.31% of views) outnumber shares (0.15%); comments are 0.03%.

1.3M

Avg Plays/Video

116.6K

Avg Likes/Video

430

Avg Comments/Video

1.9K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 35 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 33 that aren't pinned.

3.6M

Median plays, top 10 videos

296.9K

Median likes, top 10 videos

5.8M

75th percentile plays

40.8M

Top Video

4.86

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 2 pinned videos.

87,529,300

Total Plays

5,643,254

Total Likes

24,454

Total Comments

123,725

Total Shares

210,106

Total Saves

Engagement Ratios

@premierleague turns 9.0% of views into likes, 0.31% into saves and 0.15% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 387 Mega-tier accounts with a TKMetrics report (median 8.37%, middle half 5.44% to 10.99%).

Above the median

9.01%

Likes / Views

0.03%

Comments / Views

0.15%

Shares / Views

0.31%

Saves / Views

Viral Hit Rate

12.1% of this account's videos beat its own average views by 2x, a breakout rate higher than 69% of the creators we track. The 5x figure is the same measure at five times the norm.

12.1%

2x Avg (4 of 33)

3.0%

5x Avg (1 of 33)

Measured against the average of the 33 videos that aren't pinned.

Consistency Score

@premierleague's view count swings by a CV of 2.75, steadier than 34% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 2.75

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

No estimate

Creator Rewards is for personal accounts. TikTok lists @premierleague as an organisation account, so we don't estimate a payout from the program.

Sponsorship Value (Est. Per Post)

Based on 24.5M followers

$122,500 – $294,000

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 35 videos

4 of the 33 videos that aren't pinned (12.1%) passed twice the average plays and 1 passed five times it. Plays are uneven from one video to the next (consistency grade D). 14 of 35 videos are under 15 seconds and none runs over a minute, so none of them can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

19s

Average Duration

<15s
14
15-30s
15
30-60s
6

The account favors videos between 15 and 30 seconds with 15 instances recorded. This duration represents the most frequent choice for the content.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

85.7%
30 of 35

Posting Patterns & Optimal Timing

Based on 35 videos

The videos we analysed all went up between Feb 9, 2026 and Feb 12, 2026, less than a week, so they can't show which days the account usually posts; most went up around 1:00 and 3:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 35 videos we analysed, its 2 pinned videos included, all went up between Feb 9, 2026 and Feb 12, 2026: too short a window for a weekly rate.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. These uploads all went up between Feb 9, 2026 and Feb 12, 2026, less than a week, so the chart shows only the days in that window, not a weekly habit.

Wednesday
13
Tuesday
10
Monday
6
Thursday
6

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

Top Videos

Top 10 by play count

22.8M

Combined Plays (Top 5, not pinned)

2.0M

Combined Likes (Top 5)

4.6M

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @premierleague's profile page

Have you ever seen a match end like this?! 🫨 @Manchester City #PremierLeague

Posted Feb 08, 2026

40.8M

Views

1.5M

Likes

8.8K

Comments

41.0K

Shares

67.5K

Saves

Cole Palmer was THIS close to scoring the winner... @Chelsea FC #PremierLeague

Posted Feb 11, 2026

4.0M

Views

295.2K

Likes

1.5K

Comments

18.6K

Shares

9.8K

Saves

Feb 08, 2026

Dominik Szoboszlai thrives on big-match free-kicks 💪 @Liverpool FC #PremierLeague

7.3M

Views

562.6K

Likes

2.2K

Comments

18.1K

Shares

27.2K

Saves

⏲ 13s ▶ 540p ♪ original sound – Premier League 576×1024
Feb 11, 2026

Sesko to the rescue 🦸‍♂️ @Manchester United #PremierLeague

5.8M

Views

430.7K

Likes

1.2K

Comments

3.7K

Shares

12.9K

Saves

⏲ 17s ▶ 540p ♪ original sound – Premier League 576×1024
Feb 10, 2026

Imagine if that was an assist… @Manchester United #PremierLeague

4.2M

Views

298.7K

Likes

1.6K

Comments

4.8K

Shares

8.9K

Saves

⏲ 14s ▶ 540p ♪ original sound – Premier League 576×1024
Feb 10, 2026

Planned to perfection 🧠 @Manchester United #PremierLeague

3.3M

Views

404.2K

Likes

896

Comments

8.5K

Shares

16.8K

Saves

⏲ 26s ▶ 540p ♪ original sound – Premier League 576×1024
Feb 11, 2026

Catch @Manchester United if you can 🕺 #PremierLeague

2.2M

Views

289.5K

Likes

874

Comments

7.0K

Shares

10.1K

Saves

⏲ 25s ▶ 540p ♪ original sound – Premier League 576×1024

3 more top videos for @premierleague

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

united (11) fc (7) city (7) football (3) club (3)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

5 unique sounds
original sound - Premier League 29x
home - .diedlonely & Jay Karin 3x
Stray.wav - $undown 1x
PASSO BEM SOLTO - Slowed - ATLXS 1x
son original - Chougrani 1x

What the numbers say

Strengths

  • + Like rate 9.0%, 2.0x the 4.5% median like rate of the creators we track
  • + Fans save videos (0.31% of views) 2.1x as often as they share them
  • + Verified account

Watch-outs

  • ~ Uneven plays from video to video (grade D)
  • ~ None of the 35 videos runs over a minute, the minimum for Creator Rewards

Questions about @premierleague

How many followers does @premierleague have on TikTok?

@premierleague has 24.5M followers on TikTok.

What is @premierleague's TikTok engagement rate?

@premierleague has an engagement rate of 9.19% based on their recent videos.

How much does @premierleague earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @premierleague as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $122,500 - $294,000 per post.

How many TikTok videos has @premierleague posted?

@premierleague has posted 5.3K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @premierleague's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 35 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Jul 1, 2026

Cite this page

TKMetrics (2026). @premierleague TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/premierleague-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.