Premier League

Premier League

@premierleague

The official account of the Premier League ⚽️

premierleague.com Joined 2021-06-04

24.5M

Followers

27

Following

715.6M

Total Hearts

5.3K

Videos

136.0K

Avg Hearts/Video

6.62%

Engagement Rate

4.7y

Account Age

432.6K

Followers/Month

12.6M

Hearts/Month

92.9

Videos/Month

Account Overview

What This Report Covers

Sitting at rank 112 out of 1349 tracked creators, this account is a giant that holds 24.5M followers, which is 22.3 times the median follower count of 1.1M. The growth trajectory is fast with 432.6K new followers every month over its 4.7 year lifespan. While average views reach 2.5M per video, the 6.45% like rate exceeds the 4.93% median to confirm high engagement relative to expectations. The rest of this report breaks down the specific audience demographics and content performance trends.

Account Classification

Account Size Mega (10M+)
Account Age 2021-06-04
Verification Yes
Language EN
Follower Ratio 907K:1

Data Summary

Videos Analyzed 35
Avg Plays per Video 2,500,837
Avg Likes per Video 161,236
Engagement Rate 6.62%

Engagement Analysis

Based on 35 videos

The audience approves of content at a rate higher than the platform average. This engagement ranks 537 out of 1349 creators. Savers show the highest intent to return with a 0.24% rate, while shares follow at 0.141%. Comments occur less frequently at 0.028%. The raw figures include 699 comments, 3.5K shares, and 6.0K saves. This audience prioritizes saving content as a reference over active conversation or word of mouth. Brands should focus on creating high-value utility that fans want to keep rather than seeking immediate dialogue. Reach is erratic with a consistency coefficient of 2.75. Only three videos hit the 2x average mark and one video reached the 5x threshold. This is an active audience.

2.5M

Avg Plays/Video

161.2K

Avg Likes/Video

699

Avg Comments/Video

3.5K

Avg Shares/Video

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

3.6M

Median Plays

296.9K

Median Likes

5.8M

75th Percentile

40.8M

Top Video

6.75

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

87,529,300

Total Plays

5,643,254

Total Likes

24,454

Total Comments

123,725

Total Shares

210,106

Total Saves

Engagement Ratios

Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.

Excellent for Mega

6.45%

Likes / Views

0.03%

Comments / Views

0.14%

Shares / Views

0.24%

Saves / Views

Likes are much higher than other actions. This indicates that followers engage primarily by liking content rather than commenting or sharing it.

Viral Hit Rate

How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.

8.60%

2x Avg (3 of 35)

0%

5x Avg (1 of 35)

Consistency Score

How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.

D

CV: 2.75

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Sponsorship deals drive the primary revenue stream for this account due to its large reach. A follower base of 24.5M suggests a potential brand deal range of $100,000 to $250,000 per post. This high value comes from direct partnerships because Creator Fund payouts rely on views and pay only pennies per thousand. High follower counts allow for premium pricing that far outpaces the modest returns from platform creator funds. The rank of 112 out of 1349 positions this profile as a top-tier authority. Such high placement allows the account to command a premium price and decline lower offers. A buyer should view the estimated range as a ceiling for negotiation rather than a fixed fee. The cost per view sits around $0.04 to $0.10 based on 2.5M average views. This calculation helps a buyer determine if a quote pays for actual reach or just the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

Creator Fund (Est. Monthly)

Based on avg 2.5M views/video

$4,647 – $9,293

$0.02 - $0.04 per 1,000 views

Sponsorship Value (Est. Per Post)

Based on 24.5M followers (Mega (10M+))

$122,500 – $294,000

Industry rate for mega (10m+) creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Fund payouts fluctuate and are not guaranteed.

Content Strategy Analysis

Based on 35 videos

This feed thrives in the 15 to 30 second window where most clips land. Focus on this length to match the current output and capture the highest volume of views. Since fewer videos exceed 60 seconds, shorter edits are the primary tool for engagement. Original audio dominates the strategy at over 85 percent of posts, trading potential trending reach for a consistent brand voice. Short captions averaging 74 characters keep the focus on the visuals while mentioning key clubs and terms. Open duet and stitch settings invite others to interact with the footage. The top post lasted 20 seconds and pulled 16.3 times more views than a typical video. It gathered over a million likes against fewer than nine thousand comments, showing that it won through passive watching rather than active debate. Average views of 2.5 million confirm this is a large account with an established reach. Growth here depends on maintaining high-volume consistency for a large audience rather than hunting for rare spikes.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

19s

Average Duration

<15s
14
15-30s
15
30-60s
6

The account favors videos between 15 to 30 seconds with 15 instances recorded. This duration represents the most frequent choice for the content.

Original Sound Usage

Percentage of videos using the creator's own audio

85.70%
30 of 35

Posting Patterns & Optimal Timing

Based on 35 videos

This creator follows a Grind pattern because they post at a volume far exceeding the field median with high frequency. The account maintains an aggressive output of over eighty videos per week. This rapid pace creates a dense stream of content for a marketer to navigate. While the high consistency coefficient indicates an erratic gap between posts, the sheer volume remains substantial. This posting behavior is too new to be considered a settled habit since it has only persisted for three days. Fresh content typically lands on Tuesday and Wednesday. Monday serves as the quiet day for new uploads. The busiest hour for new posts occurs at 03:00 UTC. Marketers can expect a constant drumbeat of content rather than sporadic drops. You can time tie-ins around the heavy activity on midweek days to ensure your message lands during high-volume periods.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 81.7
Avg Gap Between Posts 2.2h
Data Range 3 days

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Wednesday
13
Tuesday
10
Monday
6
Thursday
6

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

This account posts 81.7 times per week with the busiest hour at 3:00 UTC. Wednesday and Tuesday are the top upload days while Monday is the quiet day.

Top Videos

Top 10 by play count

62.1M

Combined Plays (Top 5)

3.1M

Combined Likes (Top 5)

12.4M

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @premierleague's profile page

Have you ever seen a match end like this?! 🫨 @Manchester City #PremierLeague

Posted Feb 08, 2026

40.8M

Views

1.5M

Likes

8.8K

Comments

41.0K

Shares

67.5K

Saves

Cole Palmer was THIS close to scoring the winner... @Chelsea FC #PremierLeague

Posted Feb 11, 2026

4.0M

Views

295.2K

Likes

1.5K

Comments

18.6K

Shares

9.8K

Saves

Feb 08, 2026

Dominik Szoboszlai thrives on big-match free-kicks 💪 @Liverpool FC #PremierLeague

7.3M

Views

562.6K

Likes

2.2K

Comments

18.1K

Shares

27.2K

Saves

⏲ 13s ▶ 540p ♪ Original sound original sound – Premier League 576×1024
Feb 11, 2026

Sesko to the rescue 🦸‍♂️ @Manchester United #PremierLeague

5.8M

Views

430.7K

Likes

1.2K

Comments

3.7K

Shares

12.9K

Saves

⏲ 17s ▶ 540p ♪ Original sound original sound – Premier League 576×1024
Feb 10, 2026

Imagine if that was an assist… @Manchester United #PremierLeague

4.2M

Views

298.7K

Likes

1.6K

Comments

4.8K

Shares

8.9K

Saves

⏲ 14s ▶ 540p ♪ Original sound original sound – Premier League 576×1024
Feb 10, 2026

Planned to perfection 🧠 @Manchester United #PremierLeague

3.3M

Views

404.2K

Likes

896

Comments

8.5K

Shares

16.8K

Saves

⏲ 26s ▶ 540p ♪ Original sound original sound – Premier League 576×1024
Feb 11, 2026

Catch @Manchester United if you can 🕺 #PremierLeague

2.2M

Views

289.5K

Likes

874

Comments

7.0K

Shares

10.1K

Saves

⏲ 25s ▶ 540p ♪ Original sound original sound – Premier League 576×1024

3 more top videos for @premierleague

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock all 10 videos

Free, takes 10 seconds

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

united (11) fc (7) city (7) football (3) club (3)

Top Sounds

The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.

5 unique sounds
original sound - Premier League 29x
home - .diedlonely & Jay Karin 3x
Stray.wav - $undown 1x
PASSO BEM SOLTO - Slowed - ATLXS 1x
son original - Chougrani 1x

Key Insights & Takeaways

Audience & Reach

The account holds a top-of-field rank with a multiple of over twenty times the median creator follower count. This positioning indicates that a single campaign will reach a broad audience across the platform. The like response exceeds the median by over one percentage point. A higher engagement rate per view suggests that your message will land with more impact than an average sponsored post. This profile fits sports apparel because the high engagement and top-of-field ranking support consistent visibility for a major brand.

Key Takeaways

Reach. Ranking 112 out of 1349, the account has a large footprint with a following 22.3 times the median. Engagement. A 6.45% like-rate exceeds the 4.93% median, meaning more people interact than the average creator. Hit-rate. Only 8.6% of recent videos beat double their own average views, showing a low frequency of viral spikes.

Strengths

  • + Strong engagement rate above platform average
  • + Established follower base of 24,500,000
  • + Consistent growth at 432.6K followers/month
  • + Active posting schedule (81.7 videos/week)
  • + Verified account with platform credibility

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic targeting for regional audiences
  • ~ Explore collaboration potential with similar creators

Summary

This analysis of @premierleague reveals a mega (10m+) TikTok presence with 24,500,000 followers. The account demonstrates an engagement rate of 6.62%, averaging 2.5M plays per video across 35 analyzed videos. Key strengths include 715.6M total hearts and verified status, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of @premierleague's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 35 analyzed videos.

Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026