ourfamilydiariess

Ranking 885 out of 1349 creators puts this account as a small account because it holds only 0.3 times the median follower count of 1.1M. Growth is slow since the account has gained roughly 3.2K followers per month over its 9.2 year lifespan. While the average views of 2.2M are high for an account with 352.6K followers, the 17.63% like rate exceeds the 4.93% median to indicate a highly engaged audience relative to typical creators. The rest of this report explores specific content performance and engagement trends.

This audience approves content at a rate far above the median, ranking 26 of 1349. High engagement figures indicate strong personal connection with the creator. Shares are the most frequent action at 1.011%, followed by saves at 0.926%. Comments occur at a lower rate of 0.036%. These actions total 22,400 shares, 20,500 saves, and 802 comments per video. The audience favors word-of-mouth spread and keeper value over active conversation. Brands should expect high advocacy but less direct community interaction. Reach is erratic with a consistency coefficient of 3.62. Only three videos doubled the average reach while two hit the five times threshold. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator due to their high engagement levels. A follower count of 352.6K suggests a brand partnership range of $3,000 to $5,000 per post. This scale outweighs Creator Fund payouts because those funds pay only pennies per thousand views regardless of audience loyalty. The rank of 885 out of 1349 places this creator below the median in follower count but above average in engagement. Because they sit in a mid-tier position, brands should view their quoted rates as a ceiling to negotiate down rather than a fixed fee. A high like rate suggests they can command the higher end of that range despite their lower rank. A cost per view check helps determine if a quote pays for reach or for the creator's specific influence. Dividing the top sponsorship estimate by 2.2M average views results in a cost of about $0.0022 per view. This low figure indicates that much of the value comes from their name and high engagement rather than just raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

Most clips on this feed land between 60 and 180 seconds long. Target this duration to match the established rhythm of the account. Short content performs poorly in comparison, as a 6-second clip captures nearly eighteen times more reach than the average video. This gap represents a large leap in visibility for shorter edits. Original audio dominates the feed, meaning the creator chooses consistent branding over the reach of trending sounds. Captions stay concise at an average of 84 characters to keep focus on the visuals. Duet and stitch features are disabled across all posts to keep the audience focused on the primary content. The top video garnered 6.6 million likes against only 4.4 thousand comments, a lopsided ratio that shows viewers preferred quick taps over deep discussion. Average views of 2.2 million indicate a large, established audience where reach is already high.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as nearly half of the content falls into this range. The average video length is 85s.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator ranks in the top tier of followers and views despite a posting rate well below the field median. The pace has remained stable for over three years, establishing it as a deliberate choice rather than a lack of activity. Because the consistency grade is low and the gap variance is high, you cannot rely on a clockwork schedule for new content. Expect sporadic drops rather than a predictable drumbeat. New posts are most likely to land on Friday or Saturday around 10:00 UTC. Sunday remains the quietest day for uploads. Marketers should plan campaigns around these specific windows rather than expecting frequent weekly updates.

Audience & Reach

The follower count sits at a 0.3x multiple of the median creator, placing it below the typical scale for broadcast reach. This suggests that while individual videos may peak, the campaign will reach a concentrated niche rather than a broad audience. Engagement is high because the like rate sits more than triple the median. A brand message earns a stronger response from viewers on this channel compared to standard benchmarks. This profile fits the parenting and family category due to the specific engagement levels and localized follower base.