348.5K
Followers
1
Following
5.7M
Total Hearts
146
Videos
39.0K
Avg Hearts/Video
1.79%
Engagement Rate
2.3y
Account Age
12.8K
Followers/Month
208.8K
Hearts/Month
5.3
Videos/Month
Account Overview
What This Report Covers
This creator ranks 888 out of 1349 tracked accounts and holds a follower count that is 0.3 times the median size of 1.1M. This makes them a small account. They are gaining 12.8K followers every month, which indicates steady growth for an account that has been active for 2.3 years. The average view count of 8.5M per video is high for a creator with this follower base. However, the like rate of 1.65% falls below the median of 4.93%, suggesting that while the content reaches many people, it does not generate as much active engagement as expected from the volume of views. The rest of this report provides a deeper analysis of their engagement patterns and content consistency.
Account Classification
| Account Size | Mid-Tier (100K+) |
| Account Age | 2023-11-14 |
| Verification | No |
| Language | ZH |
| Follower Ratio | 348K:1 |
Data Summary
| Videos Analyzed | 35 |
| Avg Plays per Video | 8,477,909 |
| Avg Likes per Video | 140,148 |
| Engagement Rate | 1.79% |
Engagement Analysis
Based on 35 videos
This audience approves less than the platform average. The low like rate ranks in the bottom third of all creators. The data shows high levels of advocacy and retention compared to internal interaction. Shares are the most frequent action at 0.124% per view, followed by saves at 0.07%. Comments occur much less frequently at 0.009%. These metrics represent 10.5K shares and 5.9K saves across the content library. This audience prioritizes sharing and saving over active conversation. A brand can expect high word-of-mouth spread but should not expect a vibrant comment section. Reach is inconsistent. Only three videos reached double the average view count, while one hit five times the average. The coefficient of variation of 4.58 indicates erratic reach across the thirty-five posts. This audience is an active one.
8.5M
Avg Plays/Video
140.1K
Avg Likes/Video
757
Avg Comments/Video
10.5K
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
5.2M
Median Plays
49.5K
Median Likes
17.6M
75th Percentile
230.4M
Top Video
434.41
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
296,726,800
Total Plays
4,905,172
Total Likes
26,491
Total Comments
367,090
Total Shares
207,923
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
1.65%
Likes / Views
0.01%
Comments / Views
0.12%
Shares / Views
0.07%
Saves / Views
Likes are much higher than the other actions, showing that viewers prefer to react with a heart rather than comment or share. The gap between likes and shares indicates people enjoy the content but rarely pass it along to others.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
8.60%
2x Avg (3 of 35)
0%
5x Avg (1 of 35)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
D
CV: 4.58
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorship deals provide the primary source of income for this creator. Based on a follower count of 348.5K, expected sponsorship fees fall between $1,000 and $3,500 per post. This revenue stream is far more lucrative than the Creator Fund because it scales with the brand authority of the account. The Creator Fund pays only pennies per thousand views, whereas sponsorships capture the value of a dedicated audience. A ranking of 888 out of 1349 puts this creator in the lower half of the tracked field. This position means they are a value buy for advertisers rather than a premium name who can command high premiums. The $3,500 upper limit represents a ceiling to bargain under instead of a fixed salary. A cost-per-view gut check shows that the higher end of the sponsorship range equates to roughly $0.41 per view across 8.5M average views. This calculation helps buyers determine if a quote is paying for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 8.5M views/video
$899 – $1,797
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 348.5K followers (Mid-Tier (100K+))
$2,788 – $5,228
Industry rate for mid-tier (100k+) creators
Content Strategy Analysis
Based on 35 videos
Longer videos define this feed with most content landing in the 60 to 180 second range. Target this duration to match the account's primary style of engagement. Original audio appears on nearly every post, a choice that favors a unique brand identity over the reach provided by trending sounds. Duet and stitch features remain open for all clips, inviting other creators to remix and build upon the footage. The top video lasted 80 seconds and earned 230.4 million views, roughly 27.2 times the average reach of this account. It pulled in 4.3 million likes against 21.1k comments, showing a large preference for quick taps over active discussion. Average views of 8.5 million indicate an established audience where growth is steady rather than experimental.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
1m 33s
Average Duration
The account favors videos between 60 and 180 seconds because they make up the vast majority of recent content. No engagement data is provided to determine if these are the best performing.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
Based on 35 videos
The cadence is erratic as the creator posts below the median frequency with a high variance in timing. While the account maintains a solid follower base and high average views, the lack of a steady rhythm makes planning difficult. This inconsistent pace has persisted for over six months but lacks a predictable pulse due to the poor consistency grade. New content most often appears on Monday and Friday, while Thursday remains the quietest day. The busiest hour for new uploads occurs at 12:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of posts. You should time any tie-ins around the Monday or Friday windows to maximize the chance of catching a fresh post.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 1.3 |
| Avg Gap Between Posts | 132.8h |
| Data Range | 188 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
The account posts most on Friday and Monday with a peak at 12:00 UTC. The busiest hour stands out as the primary time for engagement.
Top Videos
Top 10 by play count
277.6M
Combined Plays (Top 5)
4.7M
Combined Likes (Top 5)
55.5M
Avg Plays per Top Video
(No caption)
230.4M
Views
4.3M
Likes
21.1K
Comments
331.4K
Shares
177.3K
Saves
(No caption)
18.6M
Views
185.6K
Likes
1.4K
Comments
12.1K
Shares
9.5K
Saves
(No caption)
17.6M
Views
139.7K
Likes
1.1K
Comments
7.7K
Shares
6.3K
Saves
(No caption)
5.5M
Views
37.8K
Likes
475
Comments
1.6K
Shares
2.2K
Saves
(No caption)
5.5M
Views
61.2K
Likes
333
Comments
3.9K
Shares
2.2K
Saves
5 more top videos for @lilppla
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock all 10 videosFree, takes 10 seconds
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
No word data available.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The account sits at a 0.3x multiple of the median follower count. This smaller scale means a single campaign will reach a niche segment rather than achieving broad reach. Location data is not available for this account. The like rate falls well below the median percentage. Such a low engagement ratio suggests that while total views may be high, the specific content lacks the depth to spark active interaction from viewers. This indicates a sponsored message might struggle to land with the audience effectively. The creator fits the entertainment category because the gap between view counts and engagement suggests a passive viewing experience rather than a community-driven one.
Key Takeaways
Strengths
- + Established follower base of 348,500
- + Consistent growth at 12.8K followers/month
- + Active posting schedule (1.3 videos/week)
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
- ~ Improve engagement rate through interactive content formats
Summary
This analysis of @lilppla reveals a mid-tier (100k+) TikTok presence with 348,500 followers. The account demonstrates an engagement rate of 1.79%, averaging 8.5M plays per video across 35 analyzed videos. Key strengths include 5.7M total hearts, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @lilppla's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 35 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026