Aphaia

This account ranks 883 out of 1349 tracked creators and holds 356.0K followers, making it a small account that sits at 0.3x the median follower count of 1.1M. The growth trajectory is slow as it gains 6.1K followers per month over an account age of 4.9 years. The average view count of 339.6K per video is high for this follower size, and the 5.06% like rate clears the 4.93% median. The rest of this report covers deeper engagement metrics and content performance trends.

The audience approves of the content more than the average user, ranking 655 out of 1349. This preference shows clear interest in the creator's specific style. Saves and shares are the primary drivers of engagement for this audience. The save rate of 0.935% outperforms the share rate of 0.864%, while comments sit at a much lower 0.027%. These figures correspond to 3,200 saves, 2,900 shares, and 91 comments per video. High save and share rates indicate that viewers treat the content as a reference tool or a recommendation for others. The low comment volume suggests a passive consumption habit rather than active community discussion. Brands should focus on creating high-value information that users want to keep and share rather than content designed to spark conversation. Reach is inconsistent across the 36 videos. Only 16.7% of posts achieved double the average reach, while one video hit the 5x mark. A consistency score of 1.18 indicates erratic growth patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary source of income for this creator. With 356.0K followers, they likely command a sponsorship fee between $1,424 and $3,560 per post. This revenue stream is more lucrative than the Creator Fund because it scales with audience size. The Creator Fund pays only pennies per thousand views, making it a poor substitute for brand deals that pay based on follower reach. The rank of 883 out of 1349 places this creator below the median and defines their market position as a value buy. Because they are not in the top tier, the quoted range represents a ceiling to bargain under rather than a fixed salary. A cost per view analysis helps buyers determine if they are paying for reach or brand equity. At $339.6K average views, a rate of $2,500 would result in a $7.36 cost per view. This calculation confirms that high rates from this creator may be paying for their specific content style rather than raw impressions. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the core of this feed. This duration captures more engagement than the longer buckets, with a 15-second clip outperforming the average reach by over five times. Focus on these shorter segments to maximize the chance of high-reach hits. Original audio dominates the soundscape at over 86 percent, choosing a consistent brand identity over the reach of trending sounds. Captions stay very brief at around 23 characters, providing just enough context without distracting from the visual. The top video lasted 15 seconds and earned 136 likes for every comment recorded. This lopsided ratio indicates that viewers prefer quick taps over joining a conversation. Average views of 339.6K mark this as an established account with a stable audience. Success here depends on maintaining the consistent visual style rather than seeking sudden growth through new formats.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors short videos under 15 seconds because they make up the majority of the content. The average duration is 21 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they maintain a steady posting volume near the field median with a consistent output over several months. The content lands at a frequency that allows for reliable planning despite a slightly irregular gap between posts. They typically upload on Saturday and Sunday, while Wednesday remains their quietest day. New videos most often appear around 16:00 UTC. You can expect a dependable drumbeat of content rather than sporadic drops. Marketers should aim to align campaign tie-ins with the weekend windows when new material is most likely to surface.

Audience & Reach

The follower rank of 883 against a 0.3x median multiple indicates an audience smaller than the typical tracked creator. A single campaign will reach a niche group rather than achieving broadcast-scale coverage. The like rate sits above the median as it exceeds the standard by 0.13 points. This higher engagement ratio suggests that message content earns more interaction from each viewer who sees the post. This audience fits the beauty and personal care category because the high engagement rates suggest a concentrated interest in aesthetic content despite the smaller follower count.