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This account ranks 766 out of 1349 creators and holds 655.9K followers, making it a smaller than the median creator by a factor of 0.6. The growth trajectory is slow for an account that has been active for 6.1 years with a monthly gain of 9.0K followers. While average views reach 275.3K per video, the like rate of 6.28% clears the median of 4.93%. The rest of this report breaks down specific engagement patterns and content consistency across the archive.

This audience approves content at a rate higher than the platform median. Savvy viewers prioritize utility over passive watching, as evidenced by the high save and share rates. Saves represent the strongest intent to return with 1.536% of views, followed by shares at 0.63%. Comments account for 0.516% of engagement. While 4.2K saves and 1.7K shares show strong advocacy and keeper value, the lack of downloads suggests content is consumed in-app rather than stored on devices. Brands should prioritize educational or high-utility content that encourages saving over community discussion. Reach fluctuates with a consistency coefficient of 0.61. Only three videos reached twice the average while none hit the five times threshold. This indicates a sporadic reach pattern rather than steady growth. The data confirms an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator due to their high engagement levels. A follower count of 655.9K suggests a sponsorship value between $3,000 and $6,000 per post. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of audience size. Brand deals scale with the total reach of the following rather than just the raw view count of a single video. The creator sits in the middle of the pack with a rank of 766 out of 1349. This position means they do not command the large premium of top-tier names who can ignore market rates. Instead, their profile represents a value buy where the quoted range acts as a ceiling for negotiations. A brand can use this cap to find a lower price point while still securing high engagement. The cost per view sits at approximately $0.01 to $0.02 based on 275.3K average views. This check helps a buyer determine if a quoted rate pays for actual reach or just the creator name. High like rates suggest they can command the top end of that range. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 30 to 60 second range where over sixty percent of clips land. Producing content in this window captures the core audience better than shorter clips, which saw a much lower frequency in the data. Original audio is used on every post, prioritizing a consistent brand identity over the reach granted by trending sounds. Short captions averaging 23 characters ensure the focus remains on the video, while open duet and stitch settings invite other creators to interact with the content. The standout clip reached 730.0K views at a length of 53 seconds, achieving more than double the usual reach. Its ratio of 15 likes per comment suggests it sparked active engagement rather than just passive scrolling. Average views near 275.3K show this account maintains a stable and established presence. Focus on consistent production within these parameters to maintain steady growth for the existing follower base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 23 out of 38 videos in this range. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with a consistent frequency that allows for reliable campaign planning. Their output of over seven videos per week far exceeds the average rate, and their low gap between posts indicates a rapid production cycle. While the consistency grade is solid, the higher variation in timing suggests some fluctuations in the exact spacing of uploads. This pace has been established for over a month, providing a stable foundation for your strategy. Content typically lands on Friday and Sunday, while Monday remains the quiet day. The most frequent upload hour occurs at 18:00 UTC. You can expect a dependable drumbeat of new content to support a partnership. Plan your tie-ins around the weekend windows when fresh posts are most likely to appear.

Audience & Reach

The account holds a follower rank of 766 with a 0.6x multiple compared to the median creator. This indicates a smaller audience that lacks the reach for broadcast-scale campaigns despite high average play counts. The like rate exceeds the median by over one percentage point. A brand message will likely earn a stronger engagement response per viewer than the typical account in this category. This audience fits the beauty and personal care category because the high like ratio suggests a highly engaged following within a niche community.