charli d’amelio

Ranking as number 2 out of 1349 creators, this account is a giant that holds 155.7M followers, which is 141.5 times the median follower count of 1.1M. The creator earns 1.3M new followers every month. This represents fast growth for an account that has been active for 10.3 years. Average views reach 12.0M per video, which is in line with what a creator of this size would predict. The 4.94% like rate slightly clears the 4.93% median. The rest of this report covers specific engagement patterns and content performance metrics.

The audience approves of content at a rate slightly above the median, ranking 673 out of 1349. This indicates a stable baseline of passive approval from viewers. The data shows high intent to return and keeper value through saves at 0.151%. Shares follow at 0.052% while comments sit at 0.024%. These figures represent 18.1K saves, 6.2K shares, and 2.9K comments across the set. The audience over-indexes on saving content for later use compared to active discussion or word-of-mouth sharing. Brands should treat this as a high-utility audience that values evergreen information over immediate conversation. Reach is inconsistent with a consistency coefficient of 0.61. Only two videos hit the 2x average mark while zero reached the 5x threshold. This suggests unpredictable reach patterns rather than steady growth. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator. With 155.7M followers, the estimated sponsorship band sits between $400,000 and $600,000 per campaign. This high valuation stems from brand deals that scale with total follower count. In contrast, Creator Fund payouts scale only with views and pay a mere few cents per thousand impressions. A ranking of 2 out of 1349 means this creator commands a large premium. Top ranked names can decline low offers because their reach provides instant authority. A buyer must view the high end of the bracket as an aspirational ceiling rather than a starting point for negotiation. The average of 12.0M views results in a cost per view between $0.03 and $0.05. This metric helps a buyer determine if they are paying for raw reach or for the prestige of the name. These are modelled estimates from public metrics, not disclosed earnings.

The core of this feed lives in the 15 to 30 second range. Create content within that window to match the most frequent and successful format on the page. Most clips are under 30 seconds, so moving toward longer durations like the 60 to 180-second bucket results in less engagement. Original audio dominates at a 75% share, choosing a signature sound over the reach of trending tracks. Short captions averaging 38 characters keep the focus on the visual. Enabling duets and stitches on nearly every post invites others to remix the content. The standout video lasted 32 seconds and reached 2.7 times the normal view count. It earned 495.5K likes against only 10.9K comments, showing a clear preference for passive watching over active debate. Average views of 12 million mean this account already operates at a large scale. Success here depends on maintaining high volume rather than chasing small growth wins.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds with 10 instances recorded. This length is the most common category as the average duration is 19 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because her top-tier follower rank and high average views outweigh her lower posting frequency compared to the field median. While she posts fewer videos weekly than most, her large reach confirms that each post is a high-effort production rather than a lack of activity. This pattern has held for over 100 days. The consistency grade reflects some variation in the timing between posts. Content typically lands on Wednesday and Thursday with a peak upload hour at 21:00 UTC. Sunday remains her quietest day for new uploads. Marketers can expect sporadic drops rather than a daily drumbeat of content. You should aim to time tie-ins around mid-week postings when she is most active.

Audience & Reach

Ranked second out of over thirteen hundred creators, this account reaches a broadcast-scale audience far beyond typical influencer levels. A brand can expect high volume across a single campaign rather than limited reach. The like response sits just above the median rate for the platform. This means a sponsored message will earn an engagement level consistent with standard performance expectations for this type of creator. This profile fits the beauty and lifestyle category because the scale allows for high-volume visibility while the steady engagement confirms a stable audience base.