Marques Brownlee

@mkbhd

Welcome to techtok

youtube.com/MKBHD Joined 2020-01-23

2.3M

Followers

Following

31.1M

Total Hearts

161

Videos

193.2K

Avg Hearts/Video

lifetime average

6.56%

Engagement Rate

6.1y

Account Age

31.5K

Followers/Month

lifetime average

426.1K

Hearts/Month

lifetime average

2.2

Videos/Month

lifetime average

We also record @mkbhd's follower count over time. See the @mkbhd TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Marques Brownlee (@mkbhd) is a verified tech TikTok account with 2.3M followers and 161 videos. That ranks 552 of the 1,349 accounts with a TKMetrics report by followers, 2.1x the median account. Since it was created 6.1 years ago it has averaged 31.5K new followers a month.

Account Classification

Account Size	Macro (1M+)
Account Created	2020-01-23
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	66K:1

Data Summary

Videos Analyzed	34
Avg Plays per Video	1,485,621
Avg Likes per Video	90,083
Engagement Rate	6.56%

Engagement Analysis

Based on 34 videos

Across the 34 videos we analysed (Nov 2, 2024 to Jan 30, 2026), the average video got 1.5M plays and 6.1% of viewers liked it, 1.4x the 4.5% median like rate of the creators we track. Saves (0.38% of views) and shares (0.43%) are about level; comments are 0.06%.

1.5M

Avg Plays/Video

90.1K

Avg Likes/Video

856

Avg Comments/Video

6.5K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 34 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 34.

3.0M

Median plays, top 10 videos

200.5K

Median likes, top 10 videos

3.7M

75th percentile plays

4.9M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

50,511,100

Total Plays

3,062,829

Total Likes

29,100

Total Comments

219,658

Total Shares

191,855

Total Saves

Engagement Ratios

@mkbhd turns 6.1% of views into likes, 0.38% into saves and 0.43% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 299 Macro-tier accounts with a TKMetrics report (median 6.47%, middle half 3.25% to 10.77%).

Above the median

6.06%

Likes / Views

0.06%

Comments / Views

0.43%

Shares / Views

0.38%

Saves / Views

Viral Hit Rate

14.7% of this account's videos beat its own average views by 2x, a breakout rate higher than 87% of the creators we track. The 5x figure is the same measure at five times the norm.

14.7%

2x Avg (5 of 34)

0.0%

5x Avg (0 of 34)

Consistency Score

@mkbhd's view count swings by a CV of 0.88, steadier than 93% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 0.88

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 1.5M views/video, and about 2.2 videos a month (its posting rate in this sample)

$617 – $1,541

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (14 of 34 analysed videos, with 48% of their views)

Sponsorship Value (Est. Per Post)

Based on 2.3M followers

$11,500 – $27,600

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 34 videos

5 of the 34 videos (14.7%) passed twice the average plays and 0 passed five times it. Plays are fairly steady from one video to the next (consistency grade B). None of the 34 videos is under 15 seconds and 14 run a minute or longer.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

1m 8s

Average Duration

15-30s

30-60s

1-3min

The account favors videos between 30 and 60 seconds with 17 occurrences. This category represents the most frequent duration on the chart.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

100.0%

34 of 34

Posting Patterns & Optimal Timing

Based on 34 videos

The account posts 0.5 videos a week, most often on Friday and Thursday and most around 23:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week	0.5
Avg Gap Between Posts	330.3h
Data Range	Nov 2, 2024 to Jan 30, 2026

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Friday

Thursday

Saturday

Tuesday

Wednesday

Monday

Sunday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

The account posts most often on Friday and Thursday with a peak at 23:00 UTC. It posts about 0.5 times per week.

Hashtags

We found no hashtags in the 34 videos we analysed.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

or (4) new (3) iphone (2) psa (2) apple (2)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

2 unique sounds

original sound - Marques Brownlee 33x

original sound - DJSHU-G 1x

What the numbers say

Strengths

+ Like rate 6.1%, 1.4x the 4.5% median like rate of the creators we track
+ Steady plays from video to video (grade B)
+ Verified account

Questions about @mkbhd

How many followers does @mkbhd have on TikTok?

@mkbhd has 2.3M followers on TikTok.

What is @mkbhd's TikTok engagement rate?

@mkbhd has an engagement rate of 6.56% based on their recent videos.

How much does @mkbhd earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @mkbhd's estimated Creator Rewards earnings are $617 - $1,541 per month (only videos over 1 minute earn), with estimated sponsorship value of $11,500 - $27,600 per post.

How many TikTok videos has @mkbhd posted?

@mkbhd has posted 161 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @mkbhd's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 34 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Jul 1, 2026

Cite this page

TKMetrics (2026). @mkbhd TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/mkbhd-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Account Overview

Account Classification

Data Summary

Engagement Analysis

Engagement Quality Analysis

Total Engagement (Sample)

Engagement Ratios

Viral Hit Rate

Consistency Score

Estimated Earnings

Creator Rewards (Est. Monthly)

Sponsorship Value (Est. Per Post)

Content Strategy Analysis

Video Duration Breakdown

Original Sound Usage

Posting Patterns & Optimal Timing

Posting Frequency

Most Active Days

Posting Hours (UTC)

How to read these charts

Top Videos

Hashtags

Most Common Words

Top Sounds

What the numbers say

Strengths

Questions about @mkbhd

How many followers does @mkbhd have on TikTok?

What is @mkbhd's TikTok engagement rate?

How much does @mkbhd earn on TikTok?

How many TikTok videos has @mkbhd posted?

Similar TikTok creators

Want TikTok Data for Your Research?

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