FailArmy

This creator ranks 175 out of 1349 tracked accounts and holds 19.3M followers which is 17.5 times the median follower count of 1.1M. This position establishes the account as a giant in the current landscape. The growth trajectory shows an acquisition of 184.3K new followers every month over its 8.7 year lifespan, marking the growth as fast for an account of this age. A lifetime footprint of 463.0M total plays and 29.2M total likes across the entire catalog indicates a deep and established presence. The 6.7M total shares reveal a high level of word of mouth spread while 1.5M total saves suggest consistent rewatch value for the audience. The like rate of 6.30% exceeds the 4.93% median, confirming that the engagement is stronger than average for a creator at this scale. Average views of 68.8K per video are in line with what an account of this size would predict based on its follower count. The following report provides a deeper analysis of these engagement metrics and content performance.

The audience approves of content at a rate above the median, ranking 550 out of 1349. This indicates a high baseline level of approval for the content style. Shares are the dominant behavior with 1.44% of views. Saves follow at 0.319%, while comments and downloads sit at 0.061% and 0.044%. The raw counts are 991 shares, 219 saves, 42 comments, and 30 downloads per video. Sharing is the primary driver of growth for this account. High save rates suggest viewers find specific moments worth revisiting as reference points. Low comment and download numbers mean the audience prefers passive consumption or rapid distribution over community discussion or local storage. Brands should prioritize content designed for easy sharing rather than deep conversation. Reach follows an erratic pattern with a consistency coefficient of 5.8. Only 7% of videos reached the 2x average, while 9 videos hit the 5x mark. This variance suggests that success depends on specific high-performing clips rather than steady growth. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this account. Based on a follower count of 19.3M, expected sponsorship payouts likely fall between $120,000 and $240,000 per campaign. Creator Fund payouts are much lower because they pay only pennies per thousand views rather than scaling with the total audience size. The high rank of 175 out of 1349 means this creator commands a premium price for their brand authority. They can often decline low-paying briefs to focus on high-value partnerships. A cost-per-view gut check reveals a rate of roughly $1.75 to $3.50 per view. This calculation helps buyers determine if a quote is paying for actual reach or for the specific influence of the name. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips define this feed with an average duration of 110 seconds. Videos lasting over three minutes earn a 7.07% engagement rate while those under 15 seconds only hit 4.2%. This gap means longer content is worth about 68% more in engagement per view than the shortest clips. Focus on extended formats to capture the attention of this specific audience. Nearly every post uses original audio instead of trending sounds. This choice sacrifices potential reach from and algorithm boosts to build a distinct, recognizable brand identity. Captions stay concise at roughly 77 characters to keep the focus on the visual action. Disabling both duet and stitch features keeps the content as a closed loop that does not invite outside remixes. The standout video lasted only 16 seconds but reached over 76 times the average view count for this account. It earned 531.8K likes against just 5.1K comments, showing a heavy tilt toward quick taps rather than active discussion. This specific clip proved that a short, high-impact moment can occasionally bypass the usual preference for longer content. Average views sit at roughly 69k per post despite a large follower count of over 19 million. This indicates a steady and established presence where volume remains consistent even if individual clips do not always go viral. The strategy here is to maintain a high-frequency output that keeps the existing base engaged daily.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos over 180 seconds with 117 total posts in that category. These longer videos perform better than shorter clips because they earn a 7.07% engagement rate compared to 4.2% for videos under 15 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

The account follows a Grind pattern because its high volume of weekly posts far exceeds the field median with a frequent posting cadence. This creator delivers content at a pace that allows marketers to plan around a steady stream of uploads. While the frequency rank is high, the inconsistent gap between posts suggests an erratic delivery rather than a clockwork schedule. This irregular rhythm has persisted for two months and is not yet a proven long-term habit. Content typically lands on Tuesday and Thursday, while Monday remains the quietest day for new posts. The busiest hour for new uploads occurs at 15:00 UTC. You can expect frequent drops from this creator to maintain their reach. Align your campaign tie-ins with the Tuesday and Thursday windows to capture fresh content.

Audience & Reach

The account holds a top-of-field rank with a multiple of 17.5 over the median follower count. This positioning indicates that a single campaign can reach a broad audience across the platform rather than targeting a niche pocket. Engagement levels sit above the median like rate by more than one percentage point. This higher ratio suggests that a brand message will earn stronger engagement from viewers compared to typical creator benchmarks. The geographic data shows 97% of content reaches the United States. While this allows for deep penetration into the American market, the 3% share in the Netherlands means a global strategy would require additional creators to reach European audiences. A total of 463 million plays across the back catalogue provides a substantial footprint. This depth means a brand tag sits alongside content that has been viewed many times over before the current campaign begins. The audience fits the Entertainment category because the high like response and broadcast-scale follower rank suggest a general interest appeal rather than a specialized niche.