ELLE

This account ranks 1153 out of 1349 tracked creators and holds a follower count that is 0.1 times the median size of 1.1M, making it a small account. It has gained 15.6K followers each month over its 0.5 year lifespan, which marks a fast growth rate for its age. While average views reach 4.0M per video, this volume sits well above what the follower count of 99.8K would predict. The like rate of 3.19% falls below the median of 4.93%, suggesting that while the content reaches a wide audience, it does not engage the viewers as deeply as typical accounts. The rest of this report breaks down specific engagement trends and content performance.

This audience approves less than the platform average. The like rate of 3.19% ranks 889 out of 1349. The data shows high intent to return through saves at 0.429%. This behavior ranks highest among the engagement types. Shares follow at 0.165%, while comments sit at 0.015%. These metrics correspond to 17,000 saves, 6,500 shares, and 605 comments per video. The audience prioritizes personal archiving over public conversation or immediate peer sharing. Brands should treat this content as a reference tool rather than a community builder. Reach is inconsistent across the 32 videos. Four videos hit the 2x average mark while two reached the 5x threshold. A consistency score of 2.79 indicates erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator based on their follower count. A typical brand integration for an account with 99.8K followers sits in the $500 to $1,500 range. This income source far outweighs the Creator Fund because those payouts scale only with views and pay mere pennies per thousand. High view counts do not translate into proportional platform payouts compared to the stable value of a dedicated follower base. The creator ranks 1153 out of 1349 by followers, placing them well below the median for premium pricing power. This position makes them a value buy for brands rather than a prestige name who can demand premiums. The quoted sponsorship band should be treated as a ceiling to negotiate under rather than a fixed salary. A cost per view calculation of $0.13 suggests that most of the paid fee goes toward the creator's identity rather than just the raw reach of 4.0M views. These are modelled estimates from public metrics, not disclosed earnings.

The feed prioritizes longer content as most posts land between 60 and 180 seconds. Focus on this extended format to align with the current strategy. While shorter clips exist, they represent a minority of the output. Using original audio for over 90% of videos shows a preference for brand consistency over the easy reach of trending sounds. Captions average 106 characters and use specific keywords like hair and wash to frame the niche. Keeping both duet and stitch options open invites other creators to build on the content. The standout video lasted 60 seconds and pulled 54.3 million views, reaching about 13.7 times the normal audience. It earned 1.9 million likes against 8.1k comments, a ratio of 233 likes per comment that favors passive watching over active debate. Average views of 4 million indicate a high-performing account with established reach. Success here depends on maintaining this scale through consistent long-form production rather than hunting for breakout growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds because they make up more than half of the content. This category is the most common length among the recent videos.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a dormant or erratic pattern because they post below the median frequency with an inconsistent gap between uploads. While their follower count is substantial, the irregular posting intervals and low consistency grade suggest a lack of a steady rhythm. This behavior has persisted for over five months but remains unpredictable due to high variance in timing. New content typically lands on Wednesday and Friday, while Sunday remains the quietest day for new posts. The most active hour for uploads occurs at 19:00 UTC. Marketers should expect sporadic drops rather than a dependable drumbeat of content. You may need to time your tie-ins specifically around Wednesday or Friday to catch new posts.

Audience & Reach

The account ranks near the bottom of the tracked cohort with a size well below the median creator. This indicates a niche reach where a single campaign will target a specific community rather than providing broad visibility. While average play counts are high, the like response sits below the median by nearly two percentage points. A lower engagement rate suggests that while content reaches many eyes, the message may not stick as effectively with every viewer. This audience fits the beauty category because the niche size and moderate engagement suggest a target market focused on specific aesthetic interests rather than mass-market reach.