filip custic

This account ranks 1164 out of 1349 tracked creators and holds a follower count that is 0.1 times the median size of 1.1 million, making it a small account. It has gained 829 followers per month over its 9.0 year lifespan, which indicates slow growth for an account of this age. The average view count of 432.4K sits well above what is expected for an account with 89.2K followers. Furthermore, the 7.66% like rate exceeds the median of 4.93%, indicating that the content resonates effectively with those who see it. The rest of this report covers deeper engagement metrics and content performance trends.

This audience approves of the content at a much higher rate than the platform average. The high like rate places the creator in the top 30 percent of performers for initial engagement. Saves represent the most frequent action taken by viewers, followed by shares and comments. This hierarchy shows that the audience views the content as a reference point they want to keep or share with others rather than just a casual scroll. With 2,500 saves, 1,200 shares, and 110 comments across the data set, the high save-to-comment ratio suggests deep utility over social chatter. Brands can treat this as a high-intent audience that values evergreen value. The reach is somewhat unpredictable for growth planning. Only two videos hit the 2x average mark while one reached the 5x threshold. A coefficient of variation of 3.56 indicates erratic reach patterns rather than steady linear growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. Based on a following of 89.2K, they can expect a sponsorship range between $400 and $1,200 per post. This high potential stems from brand deals that scale with follower counts rather than Creator Fund payouts. The Creator Fund pays pennies per thousand views, whereas direct brand partnerships capitalize on the creator's specific audience reach and engagement. Their rank of 1164 out of 1349 positions them as a value buy for advertisers. While top creators command premiums to decline work, this lower ranking suggests a more negotiable rate where the quoted band acts as a ceiling rather than a fixed salary. A high like rate of 7.66 percent helps justify a position toward the higher end of that range. The cost per view sits at roughly $0.0028 based on their average of 432.4K views. This metric allows buyers to determine if a quote pays for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

The primary content bucket sits under 15 seconds, where more than half of the recent videos live. Use this shorter duration to capture attention quickly since it outperforms longer formats by a wide margin. This account relies on original audio for most posts, choosing a consistent brand identity over the reach of trending sounds. Captions stay brief at an average of 37 characters to keep the focus on the visual. Duet and stitch are active on nearly every post, inviting other creators to interact with the content. The top video lasted only 9 seconds and reached 21.0 times the normal audience. It earned a high volume of likes compared to few comments, meaning it succeeded through passive viewing rather than sparking debate. Average views of 432.4K show this is an established account with steady reach. Focus on short, punchy clips that encourage quick taps rather than deep discussion.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 19 total entries. This duration makes up more than half of the content produced.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the pattern for this creator because they maintain a high view count despite posting well below the field median. The account ranks in the top tier of average views, indicating that their low frequency reflects a deliberate production choice rather than an inactive profile. This pace has remained stable for over a year, though the inconsistent gap between posts makes the exact timing harder to predict. Most new content lands on Monday and Tuesday with a peak upload hour at 20:00 UTC. Saturday is the quietest day for new posts. Marketers should expect sporadic drops rather than a steady drumbeat of content. You can plan tie-ins around the Monday or Tuesday windows to catch fresh uploads.

Audience & Reach

The audience size sits at a 0.1x multiple of the median creator. This means a single campaign reaches a niche group rather than a broadcast-scale audience. The like response exceeds the median by over two percentage points. Such engagement indicates that a sponsored message will land with more weight per viewer than typical content on the platform. This profile fits the lifestyle category because the high interaction rate suggests an audience that engages deeply with specific, curated content despite the smaller follower count.