Joana Carr

This account ranks 1219 out of 1349 creators and holds 60.5K followers, which is less than one tenth of the median follower count for the tracked creators. This makes it a small account. It has gained approximately 1.2K followers per month since its creation 4.2 years ago, indicating slow growth for an account of this age. The average view count of 731.5K is well above what is expected for an account with this follower size. A like rate of 8.73% exceeds the median of 4.93%, meaning the engagement from those who see the content is high. The rest of this report covers detailed audience demographics and content performance trends.

This audience approves content at a much higher rate than the average user. The 8.73% like rate ranks as 365 of 1349. Shares represent the strongest behavior with a 1.165% rate, followed by saves at 0.421%, then comments at 0.032%. These figures reflect 8.5K shares, 3.1K saves, and 234 comments per video. High share rates indicate strong word-of-mouth advocacy while the low comment count suggests a passive conversation style. Brands should expect high organic reach from sharing but lower direct engagement in the comment section. Reach is inconsistent due to a high consistency coefficient of 3.99. Only two videos reached the 5x multiplier and two hit the 2x mark out of 35 total posts. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship revenue drives the primary income for this creator rather than the Creator Fund. Based on 60.5K followers, the estimated sponsorship band sits between $1,200 and $3,000 per post. While high view counts generate some volume from the Creator Fund, that program pays pennies per thousand views. Sponsorship deals scale with follower count to provide a much higher return for brands looking to build authority. The creator ranks 1219 of 1349 by follower count, placing them below the median. This lower rank means they are a value buy for advertisers rather than a premium name who can dictate high fees. The quoted range acts as a ceiling to negotiate under instead of a fixed salary. A cost per view check shows that a quote near $2,000 would mean paying about $2.73 per view. This calculation helps a buyer determine if they are paying for the reach of 731.5K views or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips drive this account, with 74% of posts landing under 15 seconds. Target a sub-15 second duration to capture more engagement than the longer segments. Short content captures roughly double the interest compared to the 30 to 60 second range. Original audio covers most posts, choosing a consistent brand identity over the reach of trending sounds. Captions average 114 characters, providing enough context to support the visual without being wordy. Open duet and stitch settings invite other creators to interact with every post. The standout clip ran 6 seconds and hit 22.4 times the typical view count. It earned 1.9 million likes against only 4.5k comments, showing a clear preference for quick taps over talk. This high ratio means viewers enjoyed the content as a fast pass rather than starting a debate. Average views of 731.5K indicate a stable audience base rather than a volatile growth phase.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds as they make up 26 of the 35 recent posts. No engagement line is provided to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production. This creator maintains a low volume of content relative to the field average but holds a top-tier follower rank and high average views. The pace has been established for over three years, showing a durable habit despite the infrequent posts. Because the consistency score is poor and the gap between uploads varies wildly, you cannot expect a clockwork schedule from this account. New content typically lands on Tuesday or Friday, while Thursday remains the quietest day for uploads. Plan your campaign around these specific days rather than expecting a steady weekly drumbeat of posts.

Audience & Reach

The audience size sits at a 0.1x multiple of the median creator with a rank of 1219 out of 1349. This indicates a niche reach where a single campaign will target a specific community rather than providing broad coverage. The like response is well above the median, exceeding the average by nearly double. A brand message can expect to land more effectively with this group because of the high engagement per viewer. This audience fits the beauty category because the high interaction rate suggests a focused interest in the visual content despite the smaller follower count.