Hoover&Vacuum✨MAD

This account is a small creator ranked 1218 out of 1349 and holds only 0.1 times the median follower count of 1.1M. Growth is slow as the profile adds 3.5K followers monthly over its 1.5 year lifespan. The average view count of 598.4K per video sits well above what the follower count suggests. A like rate of 7.38% clears the 4.93% median, indicating high engagement from those who see the content. The rest of this report breaks down specific engagement patterns and audience demographics.

This audience approves of content at a rate well above the median. The high like-to-view ratio suggests strong initial sentiment toward the brand. Shares are the most common action with 0.805% of views resulting in word-of-mouth spread. Saves follow at 0.538% to indicate keeper value for future reference. These two behaviors outpace the 0.049% comment rate, which shows lower levels of direct conversation. Shares and saves represent 4,800 and 3,200 instances respectively. This mix indicates an audience that prefers private consumption and distribution over public discussion. A brand can expect high advocacy but less community interaction. Reach is inconsistent with a 3.87 consistency score. Only three videos hit the 5x average mark while 3 total reached the 2x threshold. This audience is active rather than passive.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. A follower count of 61.1K suggests a brand deal range between $300 and $900 per post. This income source relies on the authority of the audience size rather than raw views. The Creator Fund pays only pennies per thousand views, making it a poor primary revenue source compared to direct partnerships. The rank of 1218 out of 1349 places this creator in a position where they are a value buy for brands. Because they sit below the median ranking, their quoted rates should be viewed as a ceiling to negotiate down rather than a fixed salary. A high engagement rate helps them stay at the top of their specific bracket. A cost per view of $0.0032 allows buyers to test if a quote is paying for actual reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

The feed focuses on longer content in the 60 to 180 second range. Most videos fall into this bucket, making it the primary vehicle for engagement. Because only one video exceeds three minutes and none are under thirty seconds, you should avoid short-form clips to match this creator's pacing. Original audio is used on every post, a choice that sacrifices trending reach for a consistent brand identity. Captions average 105 characters to provide context without becoming too wordy. Enabling both duet and stitch options across all videos invites other creators to interact with the content. The top video reached over 22 times the normal view count while garnering 201 likes for every comment, proving that passive watching wins over active debate. Average views near 600k indicate a stable, established presence rather than an emerging account.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds as they make up nearly all content. The average length is 100s.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a sparse high-production cadence because they maintain high average views despite posting well below the field median. This pattern has remained stable for nearly a year. While the low consistency grade and high variation in gaps indicate an irregular posting schedule, their strong view counts suggest each post is crafted for impact rather than frequency. New content typically lands on Tuesday and Friday, with 14:00 UTC serving as the busiest hour. Sunday remains the quiet day for new uploads. Marketers should expect sporadic drops instead of a steady drumbeat. You can time your tie-ins around the Tuesday or Friday windows to align with their specific release moments.

Audience & Reach

The follower count sits at a 0.1x multiple of the median creator, ranking well below the typical scale for broad reach. This smaller footprint means a single campaign will target a niche community rather than achieving wide distribution. Location data is not available for this account. The like rate exceeds the median by more than two percentage points. This higher engagement ratio suggests that content earns a stronger response from viewers than average. The audience fits the home appliances category because the high interaction rate indicates a concentrated interest in specific product categories despite the smaller total follower count.