Kholod🦋💗

This account ranks 1217 out of 1349 creators and holds a follower count that is 0.1 times the median, making it a small account. It has gained approximately 1.9K followers per month over its 2.8 year history, which indicates slow growth for an account with this much time in the market. While average views are high at 1.2M per video, the 2.91% like rate falls below the median of 4.93%. The rest of this report breaks down the engagement patterns and audience behavior more closely.

This audience approves less than usual compared to the platform median. Shares are the most frequent action at 0.515%, followed by saves at 0.239%. Comments occur much less frequently at 0.027%. These figures represent 6.1K shares, 2.8K saves, and 312 comments per video. The high volume of shares compared to the low comment rate indicates a community that prefers word-of-mouth spread over direct conversation. A brand should expect high distribution but low interactive dialogue. Reach is inconsistent across the 38 videos. Four videos hit the 2x average mark while two reached the 5x threshold. The consistency score of 4.14 confirms erratic reach patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator due to her follower count of 62.3K. This puts her estimated sponsorship value in the $1,000 to $3,000 range per post. Creator Fund payouts are much lower because they pay only pennies per thousand views regardless of the total audience size. Brand deals scale with the following base while the creator fund pays primarily for raw impressions. Her rank of 1217 out of 1349 means she sits well below the median and functions as a value buy for advertisers. The quoted range acts as a ceiling to bargain under rather than a fixed salary. Her lower like rate suggests her content may have a more niche appeal compared to top ranked peers. A cost per view analysis based on 1.2M average views shows that a quote of $3,000 would mean the buyer pays roughly $0.0025 per view for the reach alone. These are modelled estimates from public metrics, not disclosed earnings.

The most frequent duration falls in the 15 to 30 second range. Target this length to replicate current success and capture a much higher engagement rate than the longer clips. These clips perform well better than those over 60 seconds, which see lower interaction per view. Every video uses original audio to build a consistent brand identity at the expense of trending reach. Long captions average 161 characters to provide ample context for each post. Open settings for both duets and stitches invite other creators to interact with the content. The top video lasted only 11 seconds and reached 24.9 times the normal view count. It earned over 500,000 likes against just 3,700 comments, showing a large lean toward passive watching rather than active debate. Average views of 1.2 million mean this account already has a large established reach. Success here depends on maintaining high volume for an existing audience rather than searching for a new one.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds. No engagement line is provided for this data.

Original Sound Usage

Percentage of videos using the creator's own audio

The pattern is dormant or erratic. This creator posts well below the field median with irregular gaps that fluctuate well over time. The content cycle has remained unpredictable for nearly a year, and the high consistency score indicates a lack of a regular schedule. You cannot rely on a dependable drumbeat of posts for your campaign. New content primarily appears on Saturday and Monday, with the busiest upload hour occurring at 21:00 UTC. Sunday is the quietest day for new uploads. Because of the erratic nature of her posting, you should plan for sporadic drops rather than predictable weekly windows.

Audience & Reach

The audience size sits at a 0.1x multiple of the median creator rank. This indicates the core follower base is small and does not provide broadcast-scale reach for a single campaign. The like response falls below the median by more than half. A lower engagement rate suggests that while views may occur, the content lacks the frequency of interaction needed to make a sponsored message land effectively with viewers. This audience fits the fashion category because the low like response relative to high play counts suggests an audience that consumes visual content quickly without deep engagement.