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This account ranks 1212 out of 1349 tracked creators and holds a follower count that is 0.1 times the median size of 1.1M, making it a small account. Growth has been slow for this profile as it gained only 1.3K followers per month over its 4.1 year lifespan. While average views reach 362.9K per video, the like rate of 7.15% exceeds the median of 4.93%. The following report provides a deeper analysis of these engagement metrics.

This audience approves of content at a higher rate than the platform average. This high approval level positions the creator in the top 35% of performers for engagement intensity. Saves represent the most frequent action with a rate of 0.843%. Shares follow at 0.643%, while comments sit at 0.048%. These figures translate to 3,100 saves and 2,300 shares per video despite the low comment volume. The audience prioritizes keeping content for later use or passing it on as word-of-mouth over active conversation. Brands should focus on evergreen utility rather than starting community dialogues. Reach is inconsistent across the 38 videos. Only 10.5% of content reached a 2x peak, while only one video hit the 5x mark. A consistency score of 1.29 indicates erratic reach patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary value for this creator because of their high engagement levels. A follower count of 65.7K suggests a sponsorship range between $400 and $800 per post. Creator Fund payouts rely on views but pay only pennies per thousand impressions, making them a secondary source of income compared to direct brand deals. The rank of 1212 out of 1349 indicates this creator sits below the median in reach despite high engagement. This position makes them a value buy for brands seeking efficiency rather than a top-tier name who can demand a premium. The quoted range acts as a ceiling to bargain under rather than a fixed salary. A cost per view check shows a rate of about $0.002, which helps buyers determine if a quote covers the reach or just the creator's specific appeal. These are modelled estimates from public metrics, not disclosed earnings.

Most content falls into the under 30 second range with an average length of 17 seconds. Focus on these shorter clips to capture engagement, as the gap between the most common duration and the rarely used longer formats is wide. Every video uses original audio, a choice that prioritizes a consistent brand identity over the reach of trending sounds. Captions stay very brief at an average of 6 characters, ensuring the visual remains the primary focus. Duet and stitch settings are open on most posts to invite other creators to interact with the content. The standout video lasted 14 seconds and pulled about 6.1 times the typical reach. It earned over 120 likes for every single comment, showing that viewers preferred quick taps over starting a conversation. Average views of 362.9K indicate an established audience rather than a small niche account. This means content should focus on maintaining steady engagement with a known fan base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 21 out of 38 videos in this range. The average video length is 17s.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a dormant or erratic pattern because their posting frequency falls below the median and they possess a mid-sized follower base with an inconsistent consistency grade. They average fewer than one post per week, which creates much wider gaps between uploads than the typical creator in this field. This irregular cadence has remained stable for nearly ten months. While the 01:00 UTC hour is their most active window, new content appears most frequently on Monday and Wednesday. Tuesday remains the quietest day for new posts. Marketers should expect sporadic drops rather than a dependable drumbeat of content. You should aim to time any specific tie-in for Monday or Wednesday to align with these primary upload windows.

Audience & Reach

The audience size sits at a 0.1x multiple of the median creator. This ranking indicates a niche reach where a single campaign targets a specific community rather than achieving broadcast scale. Because the like rate exceeds the median by over two percentage points, the content earns a stronger engagement response per viewer. A brand message placed here will land with more impact than on an average account in this category. The profile fits the Beauty and Personal Care category because the high engagement rates paired with a smaller follower base suggest a highly targeted niche.