David Beck

This creator ranks 342 out of 1349 tracked accounts and holds 12.1M followers, which is 11.0 times the median follower count for its peers. This standing establishes the account as a giant in the current landscape. The growth trajectory shows an addition of 157.8K followers every month over a lifespan of 6.4 years, marking the expansion as fast for an account of this age. A lifetime catalogue of 5.3B total plays and 270.8M total likes indicates a large archive of content that has achieved widespread distribution. The 5.4M total shares suggest a high level of word of mouth movement across the platform. Furthermore, the 8.2M total saves indicate that the content provides lasting value or high rewatch depth for the audience. The average view count of 3.1M per video is in line with what an account of this size would predict. A like rate of 5.14% exceeds the 4.93% median, confirming strong engagement from the viewers. The following report provides a deep dive into these specific performance metrics.

The audience approves of the content at a rate higher than the platform median. This core approval indicates a baseline of positive sentiment from viewers. Saves represent the most frequent action with a 0.156% rate, followed by shares at 0.102%, downloads at 0.073%, and comments at 0.024%. These figures translate to 4.9K saves, 3.2K shares, 2.3K downloads, and 739 comments per video. The high volume of saves compared to comments shows an audience that prefers private archiving over public conversation. High share counts suggest strong word-of-mouth potential for brand messaging. Downloads confirm a desire to keep the content as a reference tool. Brands should focus on providing utility and evergreen value rather than attempting to spark heavy community discussion. Reach is somewhat inconsistent with a coefficient of variation of 5.59. Out of 300 videos, 21 reached double the average views while 7 reached five times the average. These figures suggest that while peaks occur, the primary reach remains variable. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their high follower count. Based on 12.1M followers, they can command a contract value between $30,000 and $60,000 per post. Creator Fund payouts are negligible by comparison because that program pays only pennies per thousand views regardless of the audience size. Sponsorship fees scale with total reach while platform funds depend on volatile view counts. A rank of 342 out of 1349 places this creator in a position of power. They sit well above the median and can command a premium over standard market rates. Their high engagement rate suggests they occupy the upper end of their estimated pay range. A buyer should treat the $60,000 figure as a starting point for negotiation rather than a fixed cost. The cost per view helps determine if a brand is paying for actual reach or just a famous name. At 3.1M average views, the cost per view sits between $0.01 and $0.02. This low ratio confirms that the majority of the fee goes toward the creator's personal influence. These are modelled estimates from public metrics, not disclosed earnings.

The feed relies on short content as the core strategy. Clips under 15 seconds earn a 1.71% engagement rate while longer videos between one and three minutes only see 1.05%. Choosing the shorter format yields an engagement gain of nearly 63% over the long-form option. Prioritize the sub-15 second window to maximize the interaction per view. Original audio covers most of the content, which means this account favors a consistent brand identity over the reach of trending songs. Captions average 110 characters to provide enough context for each clip without being overly wordy. The absence of duet and stitch options keeps the experience closed off from other creators. This creates a controlled environment where all attention stays on the primary footage. The top video lasted only 11 seconds and reached 200.4 million views, which is about 64 times the normal reach for this creator. It gathered 16.3 million likes against just over 100k comments. This ratio of 161 likes per comment shows that the clip won through passive watching rather than active debate. Quick taps and visual appeal drove its large success. Average views sit at 3.1 million, marking this as a large established account. Efforts should focus on maintaining this high floor rather than chasing small gains in niche reach. The content is designed for mass consumption by a broad audience. Every data point shows an account that has already achieved notable scale through consistent styling.

Primary Content Categories

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 to 60s as they are the most frequent. Shorter videos under 15s perform better than longer content with a 1.71% engagement rate compared to 1.05%.

Original Sound Usage

Percentage of videos using the creator's own audio

Best Duration by Engagement

Average engagement grouped by video length, so you can see which durations actually get the strongest response for this account, not just which ones they post most.

Sparse high-production. This creator posts well below the field median but maintains a top-tier follower rank and high average view counts. The account follows a deliberate production cycle rather than a high-frequency posting strategy. While the frequency rank is low, the pace has remained stable for over six years. High variance in gap timing indicates that content drops are not on a clockwork schedule. New posts typically land on Wednesday and Thursday. Sunday is the quietest day for new uploads. The busiest hour for new content is 02:00 UTC. Marketers should expect sporadic high-impact drops rather than a steady weekly drumbeat. Plan your campaign around these specific mid-week windows to align with his production cycle.

Audience & Reach

The follower rank of 342 combined with a multiple of 11.0 over the median identifies this as a broadcast-scale account. A single campaign here provides high reach across a wide audience base. Canada represents the only reported region for content distribution at 100 percent. Brands can target the Canadian market effectively but should not expect any reach in other territories based on this data. The like response sits above the median by 0.21 percentage points. This indicates that a sponsored message will likely earn a stronger engagement rate per viewer than the average creator. A back catalogue of approximately 5.3 billion total plays provides a deep historical context for any new integration. A brand tag here sits alongside content that has already been viewed billions of times rather than being a fresh start. This audience fits the Entertainment category because the high follower count and above-average like rate suggest a popular profile with steady engagement.