ZAYOOO

This creator ranks 608 out of 1349 tracked accounts and holds 1.6M followers, making them a mid-tier name with a following 1.5 times the median size. They are gaining roughly 145.0K followers every month, which constitutes fast growth for an account only 0.9 years old. The average of 242.9K views per video is in line with what a creator of this follower count would expect to see. A like rate of 9.97% clearly exceeds the 4.93% median, indicating high engagement from those who view the content. The rest of this report breaks down audience demographics and peak engagement windows.

This audience approves of content at double the platform median. The high like rate places the creator in rank 264 out of 1349. Saves represent the primary intent for this audience as they outpace comments and shares. These viewers find value in keeping content for later reference with 1,600 saves recorded across the data set. While comment rates sit at 0.203% and share rates at 0.153%, the 0.673% save rate indicates a high keeper value. Brands can expect an audience that treats content as a resource rather than a conversation. Reach is inconsistent with a coefficient of variation of 1.15. Only four videos reached twice the average while none hit the five times threshold. This suggests sporadic success rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. With 1.6M followers, their estimated sponsorship value sits between $10,000 and $24,000 per campaign. This high ceiling exists because brand deals scale with follower count while Creator Fund payouts only offer pennies per thousand views. The high engagement rate suggests they occupy the upper end of this projected range. Their rank of 608 out of 1349 puts them in a position where they can command a premium for their influence. They are not a bargain buy but rather a proven name that can selectively choose partners. A buyer should check the cost per view to see if a quote pays for reach or fame. At $24,000, the cost per view is roughly $0.10. This helps a brand determine if a high price tag is justified by their specific audience engagement. These are modelled estimates from public metrics, not disclosed earnings.

The feed thrives in the 15 to 30 second window where nearly every post lands. Target this specific duration to mirror the account's standard output. This length provides a consistent home for the content rather than experimenting with extreme durations. Original audio is used on most posts, choosing a recognizable brand identity over the reach of trending sounds. Short captions average 66 characters, ensuring the text supports the clip without cluttering the screen. Open settings for duets and stitches invite other creators to interact with the footage. The top video lasted 25 seconds and pulled 1.2 million views, about 4.9 times the normal reach of a typical post. It earned 148.5K likes against only 2.9K comments, meaning it won through passive viewing rather than debate. This lopsided ratio shows that viewers were more likely to tap and watch than to type. Average views near 242.9K mark this as a stable, established account with a consistent audience base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds. This specific duration represents nearly all content produced by the creator.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post at a volume far above the field median with an established frequency rank. While their high volume is impressive, the consistency grade and higher coefficient of variation indicate that the specific timing between posts fluctuates rather than following a clockwork schedule. This pace has only been observed for one week, so the rhythm is not yet a proven long-term habit. New content typically lands on Sunday and Thursday, with a lull occurring on Monday. The most frequent upload hour is 08:00 UTC. Marketers can expect a high volume of posts to work with, but they should plan around these specific days for new drops rather than expecting a predictable daily cadence.

Audience & Reach

The account sits at a 1.5x multiple above the median follower count. This position suggests that a single campaign can reach an audience larger than most typical creators in this category. The like rate is more than double the median average. High engagement relative to views indicates a sponsored message will land with much higher impact per viewer compared to standard benchmarks. This profile fits the lifestyle brand category because the high engagement rates and follower volume suggest a loyal viewership for consumer goods.