Claudia Walsh West

This account ranks 608 out of 1349 tracked creators and holds 1.6 million followers, which is 1.5 times the median follower count for a mid-tier name. Growth is slow as it gains only 18.2K followers per month over its 7.3 year history. The average view count of 754.7K aligns with what an account of this size would expect to see. The 12.58% like rate clears the 4.93% median, indicating that the audience is highly engaged with the content provided. The rest of this report covers deeper engagement metrics and audience demographics.

This audience approves of content at a much higher rate than the platform average. The high like ratio ranks 110 out of 1349 creators. Savvy viewers treat this content as a resource to keep rather than just a moment to watch. Saves represent the highest engagement behavior at 0.824% while shares follow closely at 0.802%. These two actions show high intent to return and advocate for the content. Commenting is much lower at 0.06%. The raw counts of 450 comments, 6.0K shares, and 6.2K saves confirm that the audience prefers personal archiving over public discussion. Brands should focus on creating evergreen utility rather than community-driven dialogue. Reach is erratic with a consistency coefficient of 1.48. Only three videos hit the 2x average while two reached the 5x mark. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. Based on a follower count of 1.6 million, they can command a brand fee between $4,000 and $8,000 per post. This income source is much more lucrative than the Creator Fund because it scales with their total audience size. Creator Fund payouts depend solely on views and pay only pennies per thousand impressions, making it a minor component of their total value compared to direct brand deals. The rank of 608 out of 1349 puts this creator in a position where they can command a premium over the median. Their high engagement rate helps them sit toward the top of the expected price range for their size. A buyer should view the $8,000 upper limit as a ceiling to bargain under rather than a fixed salary. At 754.7K average views, an $8,000 fee equates to roughly $0.01 per view. This metric helps a buyer determine if a quote is paying for large reach or the specific influence of the name. These are modelled estimates from public metrics, not disclosed earnings.

Longer clips define this feed since most posts land in the 60 to 180 second range. You should prioritize these extended formats over the under 30-second clips, which receive only a fraction of the engagement seen by longer content. Original audio appears on nearly 90% of videos to build a distinct brand identity at the cost of some trend-based reach. Captions average 134 characters to provide descriptive context for each clip. Enabling duet and stitch features on almost every post makes this account an open hub for other creators to remix the content. The standout video lasted 23 seconds and pulled 5.1 million views, reaching over six times the normal audience. It earned 766.7K likes against only 1.4K comments, showing that short, punchy clips can drive large passive engagement. Average views of 754.7K indicate a large established following rather than a small niche growth. Consistency in this high volume is the primary goal for any creator modeled on this account.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds. This duration represents the most frequent length across the recent content.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the defining cadence for this account because the creator maintains a top-tier follower rank despite posting well below the field median. While she posts fewer videos than most creators, her average views remain very high. This indicates that each upload is a high-effort production rather than a lack of activity. The current pace has been established for over six months. Because of a high consistency score, the timing between posts varies and follows an erratic pattern. New content typically lands on Thursday and Friday, while Sunday remains the quietest day. A marketer can expect sporadic drops rather than a predictable weekly drumbeat. You should aim to time any tie-in around the Thursday or Friday windows when new content is most likely to appear.

Audience & Reach

The audience size sits at a 1.5x multiple above the median creator. This means a single campaign can reach beyond typical niche circles to capture a broader portion of the market. Location data is not available for this account. The like response exceeds the median by over 7 percentage points. A higher engagement rate per view indicates that a sponsored message will land with more impact than on a standard average profile. This audience fits the beauty and personal care category because the high interaction rate suggests an attentive viewer base despite the size being above the typical median.