Apple Music

Q: How many followers does @applemusic have on TikTok?

@applemusic has 1.7M followers on TikTok.

Q: What is @applemusic's TikTok engagement rate?

@applemusic has an engagement rate of 2.05% based on their recent videos.

Q: How much does @applemusic earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @applemusic as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $8,500 - $20,400 per post.

Q: How many TikTok videos has @applemusic posted?

@applemusic has posted 741 videos on TikTok.

@applemusic

All about the music — all the time.

apple.co/NewMusic Joined 2017-04-26

1.7M

Followers

430

Following

30.6M

Total Hearts

741

Videos

41.3K

Avg Hearts/Video

lifetime average

2.05%

Engagement Rate

8.8y

Account Age

16.1K

Followers/Month

lifetime average

288.9K

Hearts/Month

lifetime average

7.0

Videos/Month

lifetime average

We also record @applemusic's follower count over time. See the @applemusic TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Apple Music (@applemusic) is a verified music TikTok account with 1.7M followers and 741 videos. That ranks 595 of the 1,349 accounts with a TKMetrics report by followers, 1.5x the median account. Since it was created 8.8 years ago it has averaged 16.1K new followers a month.

Account Classification

Account Size	Macro (1M+)
Account Created	2017-04-26
Verification	Yes
Profile language (app setting)	EN
Follower Ratio	4.0K:1

Data Summary

Videos Analyzed	33
Avg Plays per Video	949,073
Avg Likes per Video	18,856
Engagement Rate	2.05%

Engagement Analysis

Based on 33 videos

Across the 33 videos we analysed (Feb 4, 2026 to Feb 10, 2026), the average video got 949.1K plays and 2.0% of viewers liked it, 0.4x the 4.5% median like rate of the creators we track. Saves (0.09% of views) outnumber shares (0.05%); comments are 0.01%.

949.1K

Avg Plays/Video

18.9K

Avg Likes/Video

147

Avg Comments/Video

467

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 33 videos we analysed, so they sit above what a typical post reaches. The averages above cover all 33.

2.2M

Median plays, top 10 videos

44.6K

Median likes, top 10 videos

3.5M

75th percentile plays

4.9M

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

31,319,417

Total Plays

622,234

Total Likes

4,854

Total Comments

15,418

Total Shares

27,417

Total Saves

Engagement Ratios

@applemusic turns 2.0% of views into likes, 0.09% into saves and 0.05% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 299 Macro-tier accounts with a TKMetrics report (median 6.47%, middle half 3.25% to 10.77%).

Bottom quarter

1.99%

Likes / Views

0.01%

Comments / Views

0.05%

Shares / Views

0.09%

Saves / Views

Viral Hit Rate

24.2% of this account's videos beat its own average views by 2x, a breakout rate higher than 100% of the creators we track. The 5x figure is the same measure at five times the norm.

24.2%

2x Avg (8 of 33)

3.0%

5x Avg (1 of 33)

Consistency Score

@applemusic's view count swings by a CV of 1.40, steadier than 74% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

CV: 1.40

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

No estimate

Creator Rewards is for personal accounts. TikTok lists @applemusic as an organisation account, so we don't estimate a payout from the program.

Sponsorship Value (Est. Per Post)

Based on 1.7M followers

$8,500 – $20,400

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 33 videos

8 of the 33 videos (24.2%) passed twice the average plays and 1 passed five times it. Plays are mixed from one video to the next (consistency grade C). 2 of 33 videos are under 15 seconds and 9 run a minute or longer.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

45s

Average Duration

<15s

15-30s

30-60s

1-3min

The account favors videos between 30 and 60 seconds as they make up nearly half of the content. The average video length is 45 seconds.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

100.0%

33 of 33

Posting Patterns & Optimal Timing

Based on 33 videos

The videos we analysed all went up between Feb 4, 2026 and Feb 10, 2026, less than a week, so they can't show which days the account usually posts; most went up around 23:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week	46.2
Avg Gap Between Posts	4.0h
Data Range	Feb 4, 2026 to Feb 10, 2026

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching. These uploads all went up between Feb 4, 2026 and Feb 10, 2026, less than a week, so the chart shows only the days in that window, not a weekly habit.

Saturday

Friday

Sunday

Thursday

Wednesday

Monday

Tuesday

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

12h

15h

18h

21h

How to read these charts

The most active hour is 23:00 UTC.

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

#applemusichalftime (26) #sblx (21) #applemusichalftimeshow (3) #badbunny (2) #luisfonsi (1) #bia (1) #ronaldacuñajr (1) #braves (1)

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

bunny (33) show (19) bad (11)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

2 unique sounds

original sound - Apple Music 29x

original sound - Apple Music - Apple Music 4x

What the numbers say

Strengths

+ Fans save videos (0.09% of views) 1.8x as often as they share them
+ Verified account

Watch-outs

~ Like rate 2.0%, below the 4.5% median like rate of the creators we track

Questions about @applemusic

How many followers does @applemusic have on TikTok?

@applemusic has 1.7M followers on TikTok.

What is @applemusic's TikTok engagement rate?

@applemusic has an engagement rate of 2.05% based on their recent videos.

How much does @applemusic earn on TikTok?

Creator Rewards is for personal accounts, and TikTok lists @applemusic as an organisation account, so we don't estimate a payout from the program, with estimated sponsorship value of $8,500 - $20,400 per post.

How many TikTok videos has @applemusic posted?

@applemusic has posted 741 videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @applemusic's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 33 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 22, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @applemusic TikTok stats and analytics, data as of 22 February 2026. https://tkmetrics.com/blog/applemusic-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.

Account Overview

Account Classification

Data Summary

Engagement Analysis

Engagement Quality Analysis

Total Engagement (Sample)

Engagement Ratios

Viral Hit Rate

Consistency Score

Estimated Earnings

Creator Rewards (Est. Monthly)

Sponsorship Value (Est. Per Post)

Content Strategy Analysis

Video Duration Breakdown

Original Sound Usage

Posting Patterns & Optimal Timing

Posting Frequency

Most Active Days

Posting Hours (UTC)

How to read these charts

Top Videos

Top Hashtags

Most Common Words

Top Sounds

What the numbers say

Strengths

Watch-outs

Questions about @applemusic

How many followers does @applemusic have on TikTok?

What is @applemusic's TikTok engagement rate?

How much does @applemusic earn on TikTok?

How many TikTok videos has @applemusic posted?

Similar TikTok creators

Want TikTok Data for Your Research?

Cite this page