karissacollins

This account ranks 608 out of 1349 tracked creators and holds 1.6M followers, making it a mid-tier name with a follower count that is 1.5 times the median of 1.1M. The growth trajectory is steady as the profile adds 39.9K followers every month over its 3.3 year lifespan. While average views reach 9.3M per video, the 2.81% like rate falls below the 4.93% median. This gap suggests that while the content reaches a wide audience, it fails to generate the expected level of active engagement from those viewers. The rest of this report breaks down the specific content pillars driving these views and identifies the most engaged segments of the following.

This audience approves less than the typical viewer for this category. The like rate of 2.81% sits well below the 4.93% median. These numbers place the creator in rank 965 of 1349. The behavior data shows high advocacy through shares at 0.236%. This is followed by saves at 0.123% and comments at 0.084%. The total counts for these actions are 21.9K, 11.4K, and 7.8K respectively. Shares and saves run hot compared to the much lower comment rate. This indicates a community that prefers private sharing or bookmarking over public discussion. A brand should expect high word-of-mouth spread rather than active conversation in the comments section. Reach is inconsistent across the 37 videos. Only 8.1% of content reached double the average, while one video hit the 5x threshold. The consistency coefficient of 4.47 indicates erratic reach. This audience is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the bulk of revenue for this creator rather than the Creator Fund. A follower count of 1.6M suggests a sponsorship range between $5,000 and $8,000 per post. Brand deals scale with total reach while the Creator Fund pays pennies per thousand views. This disparity makes direct partnerships much more lucrative than platform payouts for accounts at this size. The rank of 608 out of 1349 places them in a middle position where they lack the extreme leverage of top-tier names but still command authority over smaller accounts. A buyer should view the $5,000 to $8,000 range as a ceiling for negotiation rather than a fixed price. The lower like rate suggests their audience may be less engaged with every post, which helps buyers negotiate toward the lower end of that band. Dividing the high end of that range by 9.3M average views results in a cost per view of $0.08. This figure helps a buyer determine if they are paying for actual reach or just the brand name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds dominate this feed. Most content sits in the 30 to 60 second range, but those shorter videos garner more engagement than the longer ones. Build your content toward that shorter window to capture a much higher rate of interaction. Original audio appears on over two-thirds of posts, choosing a distinct brand identity over the reach of trending sounds. Long captions average 519 characters, providing deep context for every clip. Open duet and stitch settings invite other creators to participate in the content. The standout video lasted 57 seconds and pulled 26.7 times the usual reach. It earned roughly 32 likes for every comment, creating a balanced ratio of passive watching and active discussion. Average views near 9.3 million mean this account maintains a large established presence rather than seeking a breakout.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds since they make up the majority of the content. The average video length is 30 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production_pattern fits this creator because they maintain a top-tier follower rank despite posting well below the median frequency. Their content produces high average views which justifies the lower volume as a deliberate choice for quality over quantity. This pace has remained consistent for nearly a year, though the erratic consistency grade means gaps between posts vary widely. You can expect sporadic drops rather than a predictable weekly drumbeat. New content typically appears on Sunday or Monday with a peak upload window around 18:00 UTC. Wednesday is the quietest day for new posts. Marketers should plan for occasional high-impact placements rather than a steady stream of daily content.

Audience & Reach

The follower count sits at a 1.5x multiple above the median creator. This positioning means a single campaign can reach a larger audience than the typical account in this category. The like rate falls well below the median engagement benchmark. Such a gap indicates that while the content reaches many people, the message will have a harder time garnering active engagement from those viewers. This audience fits the entertainment category because the high play counts combined with lower engagement suggest a broad reach for general interest content rather than niche community interaction.