Hay_welch

This account ranks 595 out of 1,349 tracked creators and holds 1.7 million followers, making it a mid-tier name with a follower count 1.5 times the median size of 1.1 million. The growth trajectory is steady as the creator gains 24.8K new followers every month over an account age of 5.7 years. While the average view count sits at 567.4K, the 6.06% like rate exceeds the median of 4.93%. This higher engagement rate indicates that the content resonates well with the active audience beyond just surface level views. The rest of this report covers detailed content breakdowns and engagement trends.

The audience approves of content at a rate higher than the median. This indicates strong initial interest in the creative output. Shares represent the most frequent action with a 0.942% rate, followed by saves at 0.17%, then comments at 0.031%. These actions produced 5.3K shares, 966 saves, and 173 comments across the content. The audience prioritizes word-of-mouth spread over community discussion. Brands should focus on high-shareability hooks to drive organic reach rather than seeking deep conversation in the comments. Reach is inconsistent. Only 11.4% of the 35 videos hit double the average views, with only one video hitting five times the average. A coefficient of variation of 1.54 indicates erratic performance across the feed. This audience is active.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator due to their large following. A follower count of 1.7M suggests a potential brand deal value between $30,000 and $52,500 per campaign. These figures far outpace Creator Fund payouts because that program pays only pennies per thousand views. Sponsorship fees scale with the size of the audience while creator funds rely on high volume to generate modest returns. The rank of 595 out of 1349 places this creator in a middle position where they command some authority but do not yet reach the status of top-tier influencers who can ignore most offers. A buyer should view the $52,500 upper limit as a ceiling to negotiate against rather than a fixed price. The high engagement rate helps justify a spot toward the higher end of that range. A cost per view check of roughly $0.10 suggests a fair balance between paying for brand recognition and actual reach. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the backbone of this feed. Producing content in this bracket outperforms the longer 60 to 180 second videos by a wide margin of over 300 percent engagement. Most posts use original audio, a choice that prioritizes a consistent personal brand over the reach of trending sounds. Captions stay brief at around 86 characters to keep the focus on the visual. The standout video lasted only 5 seconds and reached 8.1 times the normal audience size. It earned 556 likes for every comment, meaning the clip won through rapid consumption rather than sparking a debate. Average views of 567.4K show this account already has a solid foundation of viewers. The goal is to maintain this steady reach while optimizing for shorter durations.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 23 out of 35 videos falling into this category. The average length is 25s.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence. While her posting frequency falls below the field median, her follower rank and average views place her among the top performers in the category. This indicates that she favors deliberate production over volume. Her consistency grade is low, meaning the gaps between posts are erratic rather than clockwork. This pattern has been established for several months, though it is not yet a multi-year trend. New content typically lands on Monday and Thursday, while Sunday remains her quietest day. The busiest upload hour occurs at 04:00 UTC. Marketers should expect sporadic drops rather than a predictable weekly drumbeat. You should aim to time tie-ins around the Monday or Thursday windows when new content is most likely to appear.

Audience & Reach

The audience size sits at a 1.5x multiple above the median creator. This indicates that a single campaign can reach more people than a typical partner in this category. The like response exceeds the median by over one percent. A higher engagement rate suggests a sponsored post will land with more impact per view than average. Because location data is not available, the specific geographic concentration of viewers remains unknown. This account fits the beauty and lifestyle category because the high like rate indicates a highly engaged audience within a stable follower base.