1.6M
Followers
7
Following
26.8M
Total Hearts
416
Videos
64.4K
Avg Hearts/Video
2.5%
Engagement Rate
2.0y
Account Age
65.8K
Followers/Month
1.1M
Hearts/Month
17.1
Videos/Month
Account Overview
What This Report Covers
This account ranks 608 out of 1349 tracked creators and holds 1.6M followers, making it a mid-tier name with a follower count that is 1.5 times the median of 1.1M. The growth trajectory is fast for an account that is 2.0 years old as it gains 65.8K followers per month. While average views reach 3.5M per video, the like rate of 1.98% falls below the median of 4.93%. The rest of this report explores specific engagement patterns and content performance.
Account Classification
| Account Size | Macro (1M+) |
| Account Age | 2024-02-13 |
| Verification | No |
| Language | UK |
| Follower Ratio | 229K:1 |
Data Summary
| Videos Analyzed | 35 |
| Avg Plays per Video | 3,470,971 |
| Avg Likes per Video | 68,767 |
| Engagement Rate | 2.5% |
Engagement Analysis
Based on 35 videos
This audience approves of content at a much lower rate than the platform median. Shares are the primary driver of engagement, outperforming saves and comments by wide margins. The 0.459% share rate to 15.9K shares shows high word-of-mouth advocacy. Saves at 0.119% with 4.1K instances indicate moderate keeper value for information. Low comment rates of 0.057% and zero downloads suggest a passive role in the community despite the high sharing volume. Brands should treat this as a distribution engine rather than a conversation hub. Reach is inconsistent, evidenced by a coefficient of variation of 1.2. While 8 videos hit the 2x mark and one reached 5x_ the frequency of these spikes against the total count shows unpredictable growth. This is a tap-and-scroll audience.
3.5M
Avg Plays/Video
68.8K
Avg Likes/Video
2.0K
Avg Comments/Video
15.9K
Avg Shares/Video
Engagement Quality Analysis
These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.
8.2M
Median Plays
129.4K
Median Likes
9.5M
75th Percentile
18.1M
Top Video
54.18
Engagement per 1K Followers
Normalized influence metric
Total Engagement (Sample)
The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.
121,484,000
Total Plays
2,406,852
Total Likes
69,444
Total Comments
557,588
Total Shares
144,500
Total Saves
Engagement Ratios
Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.
1.98%
Likes / Views
0.06%
Comments / Views
0.46%
Shares / Views
0.12%
Saves / Views
Likes have a much higher rate than the other actions. This shows that viewers are more likely to react with a like than they are to comment, share, or save the content.
Viral Hit Rate
How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.
22.90%
2x Avg (8 of 35)
0%
5x Avg (1 of 35)
Consistency Score
How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.
C
CV: 1.20
Lower CV = more consistent performance
Estimated Earnings
Revenue estimates based on follower count and average video performance
Sponsorships provide the primary revenue stream for this creator. A follower count of 1.6M suggests a brand integration range between $8,000 and $12,000 per post. This income source relies on audience size rather than raw views. Creator Fund payouts scale with views but pay only pennies per thousand impressions. Brand deals offer far more stability for a creator with this reach. The rank of 608 out of 1349 places this profile in the upper half of the platform. This position means they command a premium over average accounts but lack the top-tier leverage to ignore high-volume offers. A buyer should treat the $12,000 figure as a ceiling for negotiations rather than a fixed fee. The lower engagement rate suggests some room for negotiation based on audience interaction. A cost per view check helps identify if a brand is paying for reach or influence. Dividing the top end of the sponsorship band by 3.5M average views results in a cost of $0.0034 per view. This figure serves as a baseline to test if a quoted rate is fair for the traffic delivered. These are modelled estimates from public metrics, not disclosed earnings.
Creator Fund (Est. Monthly)
Based on avg 3.5M views/video
$1,187 – $2,374
$0.02 - $0.04 per 1,000 views
Sponsorship Value (Est. Per Post)
Based on 1.6M followers (Macro (1M+))
$8,000 – $19,200
Industry rate for macro (1m+) creators
Content Strategy Analysis
Based on 35 videos
This feed lives in the 60 to 180 second range where every recent video sits. Create content around the 70-second average to match the established rhythm of this account. Using original audio for every post shows a commitment to a unique brand identity over the easy reach of trending sounds. Captions stay very short at 22 characters, providing just enough context without distracting from the visuals. Opening both duet and stitch options to everyone makes the content highly accessible for other creators to remix or react to. The standout video lasted 129 seconds and pulled 5.2 times the typical reach of a standard post. It earned 772.8K likes against only 12.1K comments, which shows that viewers preferred quick interactions over starting conversations. This lopsided ratio means the content won through passive watching rather than active debate. Average views of 3.5 million indicate a large established audience where consistent style is more vital than finding a new niche.
Video Duration Breakdown
How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.
1m 10s
Average Duration
Every video on this account falls between 60 and 180 seconds with an average of 70s. All 35 videos are in this category.
Original Sound Usage
Percentage of videos using the creator's own audio
Posting Patterns & Optimal Timing
Based on 35 videos
This creator follows a Grind pattern because they post well above the field median with a steady frequency that allows for reliable campaign planning. They produce more than double the average weekly volume of other creators. While their consistency grade is moderate, the high volume of content provides a frequent stream of new posts. This pace has been established over the last two months. New content typically lands on Tuesday and Friday. The busiest hour for uploads is 18:00 UTC. Thursday is the quietest day for new posts. Marketers can expect a dependable drumbeat of content rather than sporadic drops. You can time brand tie-ins specifically for the Tuesday and Friday windows to align with fresh uploads.
Posting Frequency
How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.
| Videos per Week | 3.8 |
| Avg Gap Between Posts | 46.6h |
| Data Range | 65 days |
Most Active Days
Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.
Posting Hours (UTC)
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
How to read these charts
A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.
This account posts about 3.8 times a week with the most activity on Tuesday and Friday. The busiest hour is 18:00 UTC while Thursday is the quietest day.
Top Videos
Top 10 by play count
56.0M
Combined Plays (Top 5)
1.3M
Combined Likes (Top 5)
11.2M
Avg Plays per Top Video
How to come home 😂
18.1M
Views
772.8K
Likes
12.1K
Comments
147.1K
Shares
42.5K
Saves
There will be other chance 😂
11.2M
Views
125.2K
Likes
4.8K
Comments
22.4K
Shares
8.3K
Saves
Decided to help 😂
9.5M
Views
152.5K
Likes
4.0K
Comments
58.9K
Shares
14.7K
Saves
How to ask for forgiveness 😂
9.0M
Views
128.3K
Likes
2.6K
Comments
23.3K
Shares
7.6K
Saves
Christmas gift exchange🤣
8.2M
Views
148.1K
Likes
6.8K
Comments
73.8K
Shares
8.2K
Saves
5 more top videos for @madamnadin_
Full video-by-video breakdown with views, likes, comments, shares and saves.
Unlock all 10 videosFree, takes 10 seconds
Most Common Words
The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.
Top Sounds
The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.
Key Insights & Takeaways
Audience & Reach
The audience size sits at a 1.5x multiple of the median creator. This positioning means a single campaign can reach a scale larger than most standard accounts in the database. Location data is not available for this account. The like response falls well below the median rate. This suggests the content reaches many people but the engagement remains low per viewer, making it harder for a sponsored message to land with high impact. This audience fits the entertainment category because of the wide reach paired with a lower relative interaction rate.
Key Takeaways
Strengths
- + Established follower base of 1,600,000
- + Consistent growth at 65.8K followers/month
- + Active posting schedule (3.8 videos/week)
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic targeting for regional audiences
- ~ Explore collaboration potential with similar creators
- ~ Improve engagement rate through interactive content formats
Summary
This analysis of @madamnadin_ reveals a macro (1m+) TikTok presence with 1,600,000 followers. The account demonstrates an engagement rate of 2.5%, averaging 3.5M plays per video across 35 analyzed videos. Key strengths include 26.8M total hearts, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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Start SearchingAbout This Analysis: This analysis is based on a snapshot of @madamnadin_'s TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 35 analyzed videos.
Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026