Tommi Ortega

This account ranks 471 out of 1349 creators and holds 4.2M followers, making it a mid-tier name that sits at 3.8 times the median follower count. Growth is steady as it gains 63.4K new followers every month despite being active for 5.5 years. The average view count of 12.9M per video performs well above what its follower size would predict. Furthermore, the 7.68% like rate clears the 4.93% median to indicate high engagement from the audience. The rest of this report covers detailed content performance and engagement trends.

This audience approves of content at a much higher rate than the median. The engagement mix reveals high intent to keep and revisit material. Saves are the most frequent action at 0.571%, followed by shares at 0.295% and comments at 0.054%. These figures translate to 73.7K saves, 38.1K shares, and 7.0K comments across the catalog. High save and share rates indicate that viewers treat this content as a resource or a recommendation rather than passive entertainment. A brand can expect high organic reach through word-of-mouth and longer content life cycles. Reach is erratic with a consistency coefficient of 0.89. Only five videos out of 35 hit the 2x average mark while none reached the 5x threshold. This suggests inconsistent growth patterns rather than steady, predictable expansion. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue for this creator because of her large following. A follower count of 4.2M suggests a sponsorship value between $10,000 and $30,000 per post. Creator Fund payouts are much lower since they pay only pennies per thousand views. Sponsorship deals scale with total reach while the fund relies on volume that rarely matches high-tier brand fees. Her rank of 471 out of 1349 puts her in a position where she commands a premium for her influence. High engagement rates allow her to negotiate toward the top of her price bracket. A buyer can use the $30,000 ceiling to gauge if a quote is fair. Dividing that top estimate by 12.9M average views results in a cost per view of roughly $0.002. This check helps a brand determine if they are paying for raw reach or for her specific name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds define this feed and provide the highest engagement rates. You should stick to these brief durations to match the performance of the top content. This short format generates over double the interest compared to the 15 to 30 second bracket. Original audio covers most posts, a choice that favors a distinct brand identity over the reach of trending sounds. Captions stay under 60 characters to keep text brief and focused. Enabling duets and stitches on every video invites other creators to remix the content for more eyes. The standout clip lasted 11 seconds and reached 3.8 times the average views. It earned a high ratio of 303 likes for every comment, showing it worked as passive viewing rather than a conversation starter. Average views exceed 12 million per video, marking this as an established account with high baseline reach. This scale means consistent production is more vital here than finding a new audience.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 25 out of 35 videos in this range. No engagement data is provided for these lengths.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because she posts above the field median with a consistent frequency that allows for reliable planning. Her posting volume exceeds the average and her high rank in frequency shows a commitment to regular output. While the gap between posts is relatively short, a higher consistency coefficient suggests her uploads occur in bursts rather than on a clockwork schedule. This pattern has been established over several months, making it a dependable habit to rely on for campaign timing. New content most often lands on Monday and Friday, while Sunday remains the quietest day for uploads. The busiest hour for new posts is 16:00 UTC. Marketers can expect a steady drumbeat of content and should aim to align tie-ins with the heavy volume on Mondays and Fridays.

Audience & Reach

The audience size sits at nearly four times the median creator average with a rank in the top third of the tracked list. This positioning means a single campaign can reach a wide audience beyond a niche circle. Location data is not available for this account. The like response exceeds the median by more than two percentage points. A higher engagement rate indicates that a sponsored message will land with more impact per view than average. This creator fits the beauty and lifestyle category because the high engagement and follower count align with high-interest aesthetic content.