Chiara King

Ranked 471 out of 1349 creators, this account is a mid-tier name with 4.2M followers, which is 3.8 times the median size of 1.1M. The growth rate of 36.9K new followers every month remains steady for an account that has been active for 9.5 years. While the average view count of 508.3K aligns with its follower size, the 9.21% like rate performs well above the 4.93% median. The rest of this report breaks down the engagement patterns and audience demographics.

This audience approves of content at much higher rates than the platform average, ranking 329 out of 1349 creators. High shares and saves indicate a high intent to keep and distribute the content. Shares occur at a rate of 0.988% while saves reach 0.451%. These actions outperform the 0.04% comment rate by a wide margin. The audience prefers sharing the content with others over starting active conversations in the comments. Brands should focus on creating shareable assets rather than community management. The creator produces 201 comments, 5.0K shares, and 2.3K saves per video. Reach is inconsistent across the 35 videos. Only 14.3% of posts hit the 2x average mark while only 3 reached the 5x threshold. A high consistency coefficient of 2.0 confirms that reach fluctuates well between posts. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the majority of income for this creator because their large following allows them to command high fees. A follower count of 4.2M suggests a monthly sponsorship range between $10,000 and $35,000. Creator Fund payouts are much lower since they pay pennies per thousand views regardless of the total audience size. Brand deals scale with the established reach of the account rather than just raw view counts. A rank of 471 out of 1349 places this creator in a position to command a premium for their influence. They can often decline lower offers while smaller creators must treat quoted bands as ceilings for negotiation. The high like rate suggests they sit toward the top of their estimated pay range. A cost per view check of $0.20 tells a buyer if a quote pays for reach or just the name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds define this feed and should be your target length. This specific bracket earns a much higher engagement rate than longer formats because it keeps viewers watching. Choosing the sub-15 second window over the 60 to 180 second outlier provides nearly triple the reach per view. Original audio powers most posts, a choice that prioritizes a consistent brand identity over the reach of trending sounds. Short captions around 28 characters keep the focus on the visuals while Duet and Stitch options open the content for others to remix. The standout video lasted only 7 seconds and pulled 7.7 times the average views. It earned roughly 262 likes for every comment, meaning it won through passive watching rather than sparking a debate. High engagement in that clip came from quick taps on the screen. Average views of 508.3K indicate this is an established account with a steady audience base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with 26 out of 35 videos falling into this range. The average length for these videos is 14 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because they post nearly ten times the field median with high frequency. This pace has only been established for two weeks, so the rhythm is not yet a proven long-term habit. High variance in posting gaps makes their schedule unpredictable despite the high volume of content. You can expect frequent new posts to land on Monday and Wednesday, particularly around 19:00 UTC. Friday is the quietest day for new uploads. Marketers should expect a heavy drumbeat of content rather than sporadic drops, though the lack of consistency means specific timing remains less predictable.

Audience & Reach

The account ranks in the top third of tracked creators with a multiplier nearly four times the median size. This high ranking means a single campaign can reach a wide audience beyond a niche circle. Location data is not available for this account. The like rate sits well above the median, meaning a brand message earns more engagement per view than average. This higher ratio indicates that sponsored content will likely land with much more impact than on an average profile. The audience fits the beauty and lifestyle category because the high like response suggests a highly engaged viewership interested in aesthetic content.