David

This account is a mid-tier name ranked 475 out of 1349 tracked creators with 4.1M followers. This total sits at 3.7 times the median follower count of 1.1M. Growth remains steady as it gains 60.7K followers every month over its 5.6 year lifespan. The like rate of 6.00% exceeds the 4.93% median, indicating a high level of engagement from the audience. Average views are 373.1K per video which is in line with what an account of this size would predict. The rest of the report covers deeper engagement metrics and content performance.

This audience approves of content at a higher rate than the platform average, ranking 576 out of 1349 creators. The engagement mix reveals that word-of-mouth spread is the dominant behavior for this community. Shares at 1.15% outperform saves at 0.419% and comments at 0.273%. These figures translate to 4.3K shares, 1.6K saves, and 1.0K comments per video. While sharing is hot, the low comment rate suggests a passive reception of information rather than active discussion. Brands should prioritize content that encourages external distribution over community conversation. Reach is inconsistent due to a high coefficient of variation of 1.29. Only 6 videos achieved double the average reach, and no videos hit the five times threshold. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships drive the primary revenue stream for this creator due to their large follower base. A profile with 4.1M followers typically commands a sponsorship fee between $20,000 and $50,000 per post. Creator Fund payouts are much lower because they scale with views and pay only pennies per thousand. High engagement rates suggest this creator can command the higher end of that bracket. Their rank of 475 out of 1349 puts them in a position to command a premium for their influence. Unlike a below-median name who must accept lower rates, a creator at this level has the leverage to decline low offers. A buyer should view the $20,000 to $50,000 range as a starting point for negotiation rather than a fixed price. The cost per view sits between $0.05 and $0.13 based on the average of 373.1K views. This metric helps a buyer determine if a quote is paying for actual reach or just for the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips under 15 seconds form the core of this strategy. Most posts hit this mark, and moving into longer brackets drops engagement well. The gap between these two lengths means a short format earns nearly double the engagement per view compared to any video over 30 seconds. Use the sub-15 second window as your primary goal for every upload. Original audio is used on more than half of the videos, prioritizing a signature feel over the reach gained from trending tracks. Captions are extremely brief at an average of only 4 characters, ensuring the visual takes center stage. Both duet and stitch features remain open on nearly all posts to invite other creators into the fold. The standout video ran for 9 seconds and earned about 14 likes per comment. This balanced ratio shows it sparked active discussion rather than just passive tapping. Average views of 373.1K define this as a large, established account where consistency matters more than searching for a breakout moment.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos under 15 seconds with an average of 10 seconds. This length represents the vast majority of recent content.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because they post at a rate far above the field median with high frequency. David posts over ten times more content per week than the average creator. This volume provides a frequent stream of content, though the recent pace has only been established for nine days and is currently too new to confirm as a permanent habit. While the count is high, the consistency score indicates an erratic rhythm with irregular gaps between uploads. New videos frequently land on Thursday and Friday, while Sunday remains the quietest day. The busiest upload hour occurs at 18:00 UTC. Marketers can expect a heavy volume of content to work with but should prepare for sporadic timing rather than a clockwork schedule. You can target Thursday and Friday to align with his most frequent posting windows.

Audience & Reach

The account ranks in the top of the field with a multiplier above the median follower count. This positioning means a single campaign can reach a high volume of individuals across the platform. Engagement levels exceed the median like rate by more than one percent. A brand message will land with higher intensity and stickiness per viewer than the average creator on the platform. This audience fits the sports category because the size allows for wide reach while the high engagement indicates an interested viewer base.