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This account ranks 1206 out of 1349 creators and holds 68.6K followers, making it a small account that sits at 0.1x the median follower count of 1.1M. Growth is slow for an account that has been active for 1.4 years, as evidenced by the 4.2K followers gained per month. While the average view count of 142.2K per video is high relative to the small follower base, the like rate of 0.96% falls well below the median of 4.93%. This gap suggests that while the content reaches a wide audience, it fails to generate an equivalent level of active engagement from those viewers. The following report breaks down these performance gaps in more detail.

This audience approves less than usual based on a 0.96% like rate compared to the 4.93% median. This puts the creator at rank 1302 of 1349. The behavior data reveals that shares are the most common action with 0.333% of views, followed by saves at 0.173%. Comments represent a much smaller portion of activity at 0.029%. While the audience performs 474 shares and 246 saves per video, they produce only 41 comments. These numbers show that users treat content as something to pass on or keep for later rather than a basis for conversation. Brands should expect high word-of-mouth spread but very little direct community engagement. Reach is erratic with a consistency coefficient of 1.22. Only 5 videos out of 38 hit the 2x average mark, while only one reached 5x. This indicates inconsistent performance across the catalog. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of their high average view count. While the Creator Fund pays pennies per thousand views, brand partnerships scale with follower counts to offer much higher returns. A sponsorship for a creator with 68.6K followers typically falls between $300 and $1,000 per post. This creator ranks toward the bottom of the platform as number 1206 of 1349. Their lower rank means they do not command a premium and are considered a value buy for brands. The quoted range functions as a ceiling to bargain under rather than a fixed salary. A cost-per-view gut check shows that a quote near the top of the band would mean paying $7.01 per view, which helps a buyer determine if they are paying for reach or for the name. These are modelled estimates from public metrics, not disclosed earnings.

The feed focuses on clips between 30 and 60 seconds, where the majority of content lives. Create videos in this timeframe to mirror the account's established rhythm. This choice prioritizes a consistent experience over the shorter or longer extremes. Every post uses original audio, choosing a distinct brand identity over the reach of trending sounds. Short captions around 29 characters keep the focus on the video. Duet and stitch features are active on all posts to invite other creators into the content loop. The top video reached 826.7K views at 45 seconds long, outperforming the usual reach by 5.8 times. It earned roughly 18 likes for every comment, showing a balanced mix of passive viewing and active discussion. Average views near 142.2K mean this account maintains a steady local following rather than seeking large viral spikes. Reach is stable across the current content style.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with over half of the content falling into this range. No engagement line is present to determine if this duration performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post at a rate comparable to the field median with a steady volume of content. While their posting frequency is just slightly below the average, the consistency grade indicates they maintain a regular presence despite some variance in gap timing. This habit has been established over several months and should be considered a durable routine. Content typically lands on Saturday and Sunday, while Friday remains the quiet day for new uploads. The busiest hour for fresh posts occurs at 20:00 UTC. Marketers can expect a dependable drumbeat of content to support a campaign. You can time specific tie-ins for the weekend windows when new videos are most likely to appear.

Audience & Reach

The account ranks 1206 of 1349 by follower count with a 0.1x multiple relative to the median creator. This position indicates an audience that is smaller than the typical tracked creator rather than one reaching broadcast-scale. While average play counts are high, the like rate falls well below the median. A lower engagement ratio means a brand message may struggle to earn a strong response from those viewers who see the content. The profile fits the lifestyle category because the niche focus and specific follower count suggest a targeted reach rather than broad appeal.