The Ranking Jay

The Ranking Jay

@therankingjay

Joined 2025-08-18

29.5K

Followers

27

Following

2.4M

Total Hearts

73

Videos

32.9K

Avg Hearts/Video

8.28%

Engagement Rate

0.5y

Account Age

4.8K

Followers/Month

386.5K

Hearts/Month

11.8

Videos/Month

Account Overview

What This Report Covers

This creator ranks 1285 out of 1349 tracked accounts and holds a follower count that is less than the median size of 1.1M. The account is a small account. It has gained 4.8K followers every month since it was created 0.5 years ago, which indicates fast growth for such a young profile. Average views reach 889.6K per video, which is well above what the follower count of 29.5K would predict. The 7.47% like rate exceeds the median of 4.93%, confirming that the content resonates with the audience it reaches. The rest of this report explores the specific engagement patterns and content consistency across the account's history.

Account Classification

Account Size Micro (10K+)
Account Age 2025-08-18
Verification No
Language EN
Follower Ratio 1.1K:1

Data Summary

Videos Analyzed 33
Avg Plays per Video 889,621
Avg Likes per Video 66,446
Engagement Rate 8.28%

Engagement Analysis

Based on 33 videos

The audience approves of content at a rate well above the median. This approval ranks 456 out of 1349 creators. High shares and saves indicate strong advocacy and intent to return. Shares occur at a rate of 0.768% while saves reach 0.604%. These two behaviors outperform the 0.039% comment rate. The raw counts are 6.8K shares, 5.4K saves, and 343 comments per video. Brands should focus on content that serves as a useful reference or a recommendation for others rather than sparking conversation. Reach is erratic with a consistency coefficient of 5.05. Two videos hit the 2x average while one reached 5x. This is an active audience.

889.6K

Avg Plays/Video

66.4K

Avg Likes/Video

343

Avg Comments/Video

6.8K

Avg Shares/Video

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

140.7K

Median Plays

5.2K

Median Likes

434.2K

75th Percentile

25.8M

Top Video

2495.8

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime.

29,357,488

Total Plays

2,192,714

Total Likes

11,317

Total Comments

225,607

Total Shares

177,451

Total Saves

Engagement Ratios

Each action as a share of views. Likes-to-views is how often a viewer taps like; saves-to-views is how often they bookmark a video to return to; shares spread it to others. Higher saves and shares signal content people find worth keeping or passing on, not just watching.

Average for Micro

7.47%

Likes / Views

0.04%

Comments / Views

0.77%

Shares / Views

0.60%

Saves / Views

The like rate of 7.47% is much higher than any other metric. This shows that viewers are much more likely to like the content than they are to comment, share, or save it.

Viral Hit Rate

How often a video beats this account's own average views. The 2x figure is the share of videos that did at least twice the norm, the 5x figure at least five times. A higher rate means breakout hits happen more often rather than reach depending on rare spikes.

6.10%

2x Avg (2 of 33)

0%

5x Avg (1 of 33)

Consistency Score

How steady the view count is from video to video, shown as a grade and a CV number. A lower CV and a better grade mean predictable reach on every post; a high CV means the views swing widely between hits and flops.

D

CV: 5.05

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Sponsorship deals provide the primary revenue stream for this creator. Based on a follower count of 29.5K, they can expect to command between $100 and $300 per post. This model favors brand partnerships over Creator Fund payouts because those funds pay only pennies per thousand views. While high view counts are impressive, the Creator Fund rarely competes with the pricing power of a direct sponsorship. The rank of 1285 out of 1349 indicates a lower position in the market hierarchy. This makes the creator a value buy for advertisers rather than a premium name who can demand top tier rates. The $300 ceiling serves as a starting point for negotiations rather than a fixed salary. A high like rate of 7.47 percent suggests deep engagement with the audience, which helps justify a price near the top of that range. A cost per view check helps determine if a quote is paying for reach or brand equity. At $300, the cost per view sits at roughly $0.34. This figure allows buyers to test if a quoted rate aligns with the actual views delivered. These are modelled estimates from public metrics, not disclosed earnings.

Creator Fund (Est. Monthly)

Based on avg 889.6K views/video

$210 – $420

$0.02 - $0.04 per 1,000 views

Sponsorship Value (Est. Per Post)

Based on 29.5K followers (Micro (10K+))

$295 – $590

Industry rate for micro (10k+) creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Fund payouts fluctuate and are not guaranteed.

Content Strategy Analysis

Based on 33 videos

Longer videos between 60 and 180 seconds dominate this feed as the primary format. Producing content in this range over shorter clips ensures you hit the core audience volume that defines this account. Original audio is used on every post, a choice to build a distinct brand identity rather than relying on trending sounds for reach. Captions remain brief at around 36 characters to keep the focus on the visuals. Open duet and stitch settings invite other creators to remix the content easily. The standout clip ran 55 seconds and grabbed 25.8M views, which is about 29 times the normal reach seen here. It earned 2 million likes against only 10.8K comments, meaning it won through quick taps rather than starting a debate. Average views of nearly 900k show this account has already established a solid and loyal base.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

56s

Average Duration

15-30s
2
30-60s
11
1-3min
20

The account favors videos between 60 and 180 seconds since they make up the majority of recent content. This duration is the most frequent among all categories provided.

Original Sound Usage

Percentage of videos using the creator's own audio

100.00%
33 of 33

Posting Patterns & Optimal Timing

Based on 33 videos

This creator follows a Grind pattern because they post nearly double the median volume with high frequency. Their output is frequent enough to provide a steady stream of content for brand planning despite an erratic consistency grade. While the pace has only been established over the last two months, the sheer volume suggests a commitment to regular posting. Content typically lands on Friday and Saturday around 21:00 UTC. Thursday remains their quietest day. Marketers can expect frequent drops rather than sporadic updates. You should time your tie-ins for the weekend windows when new content is most likely to appear.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Videos per Week 3.2
Avg Gap Between Posts 54.2h
Data Range 72 days

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Saturday
7
Friday
5
Sunday
5
Monday
5
Tuesday
4
Wednesday
4
Thursday
3

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

The account posts about 3.2 times a week, with the most frequent activity on Friday and Saturday. The busiest hour for engagement is 21:00 UTC.

Top Videos

Top 10 by play count

29.1M

Combined Plays (Top 5)

2.2M

Combined Likes (Top 5)

5.8M

Avg Plays per Top Video

Jan 27, 2026

Ranking Cutest Baby Response Ever 😂

25.8M

Views

2.0M

Likes

10.8K

Comments

209.2K

Shares

158.8K

Saves

⏲ 55s ▶ 540p ♪ Original sound original sound – The Ranking Jay 576×1024
Dec 09, 2025

Ranking Cutest Babies At Church😳

2.3M

Views

151.8K

Likes

191

Comments

10.6K

Shares

13.4K

Saves

⏲ 42s ▶ 540p ♪ Original sound original sound – The Ranking Jay 576×1024
Jan 21, 2026

Raking Cutest Babies With Attitude 😂

434.2K

Views

8.8K

Likes

136

Comments

1.8K

Shares

1.8K

Saves

⏲ 1m 2s ▶ 540p ♪ Original sound original sound – The Ranking Jay 576×1024
Jan 29, 2026

Ranking Cutest Baby Reactions Ever😂

342.5K

Views

15.7K

Likes

75

Comments

2.5K

Shares

1.8K

Saves

⏲ 1m 11s ▶ 540p ♪ Original sound original sound – The Ranking Jay 576×1024
Dec 11, 2025

Ranking Cutest Babies Suprise Gifts🥰

189.6K

Views

7.1K

Likes

25

Comments

370

Shares

597

Saves

⏲ 58s ▶ 540p ♪ Original sound original sound – The Ranking Jay 576×1024

5 more top videos for @therankingjay

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock all 10 videos

Free, takes 10 seconds

Top Hashtags

The hashtags this account uses most across the videos we analysed. They hint at the topics and communities the creator targets for reach.

No hashtag data available.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

ranking (31) cutest (27) baby (19) ever (10) moments (9)

Top Sounds

The sounds this account uses most. A feed dominated by one original sound points to self-produced audio; a spread of trending tracks points to a creator riding sound trends for reach.

1 unique sounds
original sound - The Ranking Jay 33x

Key Insights & Takeaways

Audience & Reach

The account sits below the median follower count with a 0.0x multiple relative to typical tracked creators. This position indicates that while individual videos may spike, the core community is small rather than broadcast-scale. The like response exceeds the median by more than two percentage points. Such high engagement suggests a brand message will land with more impact per viewer than the average creator in this category. Because location data is not available for this account, no determination can be made regarding regional concentration or geographic reach. This audience fits the gaming category because the strong like response indicates a concentrated interest despite the smaller follower base.

Key Takeaways

Reach. Ranking 1,285 of 1,349 means the following size sits well below the median. Engagement. A 7.47% like-rate beats the 4.93% median, showing high audience interaction relative to reach. Hit-rate. Only 6.1% of videos exceed double the account average, indicating a low frequency of breakout content.

Strengths

  • + Strong engagement rate above platform average
  • + Established follower base of 29,500
  • + Consistent growth at 4.8K followers/month
  • + Active posting schedule (3.2 videos/week)

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic targeting for regional audiences
  • ~ Explore collaboration potential with similar creators

Summary

This analysis of @therankingjay reveals a micro (10k+) TikTok presence with 29,500 followers. The account demonstrates an engagement rate of 8.28%, averaging 889.6K plays per video across 33 analyzed videos. Key strengths include 2.4M total hearts, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of @therankingjay's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 33 analyzed videos.

Data collected and analyzed by TKMetrics | Analysis date: Jul 1, 2026