Ilaria

This account ranks 1278 out of 1349 tracked creators and holds a follower count that is less than 0.1 times the median size of 1.1 million. It is a small account that operates well below the typical scale of the tracked field. Growth is slow as it gains only 768 followers per month over its 3.4 year lifespan. The average view count of 374.7K exceeds what would be expected for an account with 31.7K followers, while the 9.45% like rate is nearly double the median of 4.93%. These figures indicate that the content resonates well with those who see it despite the small follower base. The rest of this report breaks down specific engagement patterns and content consistency.

This audience approves of content at nearly double the platform median, ranking 310 out of 1349. High save rates of 0.526% compared to share rates of 0.333% and comment rates of 0.028% show a clear preference for personal reference over public discussion. The raw figures of 2,000 saves, 1,200 shares, and 105 comments confirm that viewers treat this content as a resource to keep rather than a conversation to join. Brands should focus on high utility assets that justify a save because the community interaction is low compared to the intent to retain. Reach is inconsistent with a coefficient of variation of 4.22. Only three videos hit the 2x average and one reached the 5x mark, indicating that growth is not currently predictable. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary source of income for this creator. A follower count of 31.7K suggests a brand integration range of $300 to $600 per post. This revenue stream is far more lucrative than Creator Fund payouts because it scales with audience size. While the Creator Fund pays only pennies per thousand views, sponsorship rates capitalize on the influence of the following. The low rank of 1278 out of 1349 means this creator is a value buy for advertisers. Because they are below median in follower count, their quote should be treated as a ceiling to bargain under rather than a fixed salary. High engagement suggests they sit at the top end of their bracket, but the lack of scale prevents them from demanding premium pricing. A cost per view calculation of $0.0016 per view helps buyers test if a quoted rate pays for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

The core of this feed sits in the 15 to 30 second range. Focus on this duration to mirror the most frequent format and ignore clips over 60 seconds. Original audio appears on nearly two thirds of posts, choosing a consistent brand feel over the reach gained from trending sounds. Captions average 75 characters to provide context without cluttering the screen. Open settings for duets and stitches invite other creators to remix the content frequently. The standout clip lasted 18 seconds and hit 24.8 times the normal reach of this account. It earned 378 likes for every comment, showing that quick taps outperformed deep discussion. Average views near 375k establish a stable audience rather than an emerging one. This scale means consistent execution matters more than chasing random spikes.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds with 16 total entries. This category represents the most frequent video length for the account.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because her posting frequency exceeds the field median and she maintains a steady output of content despite her mid-range follower rank. She uploads more frequently than most creators in the category to keep her feed active. While her gap between posts is shorter than the average, the high consistency coefficient indicates an erratic rhythm rather than a clockwork schedule. This pattern has been established over several months, though it is still relatively fresh. New content often appears on Friday and Sunday, with a notable lull occurring on Tuesday. The most frequent upload hour occurs at 15:00 UTC. Marketers can expect a regular volume of posts to support a campaign but should note the irregular timing between individual drops. Focus your tie-in efforts on the weekend windows when she is most active.

Audience & Reach

The follower rank of 1278 out of 1349 combined with a 0.0x median multiple indicates a small audience. A brand should expect limited reach across a single campaign rather than broad exposure. The like rate sits well above the median, indicating a high engagement ratio per viewer. This means a sponsored message will land with more impact and stickiness than typical content in this category. This profile fits the beauty and personal care category because the small audience size coupled with a high like response suggests a niche but highly engaged community.