Arie Luyendyk

This account ranks 1288 out of 1349 tracked creators and holds 27.6K followers, which is less than the median of 1.1M for a creator in this dataset. It is a small account compared to the typical size found on the platform. The growth trajectory is slow given the age of 6.3 years and the monthly gain of 364 followers. While the average views of 668.4K per video are high for an account with its follower count, the like rate of 5.68% clears the median of 4.93%. The rest of this report provides a deeper breakdown of engagement patterns and content consistency.

The audience approves of content more than the average user because the like rate sits above the platform median. This group shows high levels of advocacy through shares, which represent 0.8% of views. Shares are the most frequent action taken after watching, followed by saves at 0.189%. Comments make up 0.056% of engagement. With 376 comments, 5.3K shares, and 1.3K saves per video, the data shows a community that prefers sharing content over starting conversations. Brands can expect high word-of-mouth spread but should not expect heavy peer-to-peer discussion in the comment sections. Reach is inconsistent for this creator. A coefficient of variation of 4.19 indicates erratic reach across the 29 videos. Only one video reached 5x the average and a single video hit the 2x mark. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on a following of 27.6K, their estimated sponsorship value sits between $150 and $300 per post. This model favors brand partnerships over Creator Fund payouts because those funds pay only pennies per thousand views. Sponsorship fees scale with follower count to reward influence while the fund pays for raw reach regardless of creator status. The low rank of 1288 out of 1349 means this creator is a value buy for brands. They do not command a premium and can be negotiated as a high-value option rather than a luxury. The $300 upper limit represents a ceiling to bargain under instead of a fixed salary. A cost per view check shows that the $150 lower bound equates to roughly $0.22 per view. This helps buyers determine if a quote is paying for actual reach or just the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Most content falls in the 15 to 30 second range. Create clips within this window to mirror the core behavior of the feed. This segment outperforms the 30 to 60 second category by roughly double the engagement rate, making the shorter format the more reliable choice for growth. Half of the posts use original audio, a trade that prioritizes a unique brand identity over the reach gained from trending sounds. Captions average 75 characters to provide context without distracting from the visual. Open duet and stitch settings on nearly every post invite other creators to interact with the content. The top video lasted 17 seconds and pulled 15.2 million views, roughly 22.7 times the normal reach of this account. It earned 1 million likes against 10.1k comments, a ratio of 99 likes per comment that points toward passive viewing rather than active debate. Average views near 668.4k indicate a consistent audience base despite a smaller follower count. Focus on high-frequency engagement to maintain this steady reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds with 12 videos in this range. This category represents the most frequent length among the 29 recent posts.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Sparse high-production cadence. While her posting frequency falls below the field median, her high average view count and top-tier reach indicate that each upload is a high-effort production rather than a result of neglect. This pace has been established for nearly a year. Because of a high consistency variance, the timing between posts fluctuates well rather than following a clockwork rhythm. You can expect sporadic drops rather than a steady drumbeat of content. New content most frequently appears on Tuesday and Wednesday around 00:00 UTC. Friday is her quiet day with no new uploads. Plan your tie-ins for those specific mid-week windows to align with her production cycle.

Audience & Reach

The audience size sits at a 0.0x multiple of the median creator, placing it far below typical broadcast scales for high-reach campaigns. A buyer can expect limited breadth from a single placement because the follower base is smaller than the average tracked account. The like response exceeds the median by over half a percentage point. This indicates that the content earns a stronger engagement signal per viewer than the average creator, meaning a sponsored post will likely land with more impact. This audience fits the beauty and lifestyle category. The high engagement rate relative to the smaller follower count suggests an audience that reacts well to aesthetic visual content despite the lower overall reach.