𝒔𝒐𝒐𝒏|سون🤎

This account ranks 1283 out of 1349 tracked creators and holds a follower count that is less than one-tenth of the median size, making it a small account. Growth is fast as it has gained 4.5K followers per month since its creation 0.6 years ago. The average view count of 1.6M per video is much higher than expected for an account with only 30.2K followers. However, the 1.73% like rate falls below the median of 4.93%. This discrepancy suggests that while the content reaches a wide audience, it fails to generate a high level of active engagement from those viewers. The rest of this report breaks down these engagement gaps and identifies specific content pillars driving the high view volume.

The audience approves less than usual compared to the platform median. This low like rate ranks 1189 out of 1349. Engagement behavior shows that saves represent the primary intent for this audience. The save rate of 0.172% is the highest engagement signal, followed by comments at 0.113% and shares at 0.042%. These figures translate to 2.8K saves, 1.8K comments, and 671 shares per video. The high volume of saves compared to likes suggests users treat content as a reference tool rather than a passive scroll. Brands should prioritize utility over broad appeal because the audience treats specific information as something worth keeping. Reach is inconsistent due to a high coefficient of variation of 1.83. Only 6 videos out of 35 reached the 2x average threshold, while only one video hit the 5x mark. This indicates sporadic success rather than steady growth. This is an active audience that treats content as a resource.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship revenue provides the primary income stream for this creator. Based on 30.2K followers, an estimated sponsorship range of $150 to $450 per post is expected. This figure sits much higher than Creator Fund payouts because those payments scale with views and pay only pennies per thousand. While high view counts generate some volume from the fund, brand deals provide the actual professional value for a creator at this level. The rank of 1283 out of 1349 positions this account as a value buy rather than a premium name. Because they sit below the median rank, a buyer should treat the $450 ceiling as a starting point for negotiations rather than a fixed salary. A cost-per-view check based on 1.6M average views suggests a rate of roughly $0.28 per view. This calculation helps a brand determine if they are paying for actual reach or for the specific identity of the creator. These are modelled estimates from public metrics, not disclosed earnings.

Short clips are the engine of this feed since most posts fall into the 15 to 30 second range. Choosing this length over the 30 to 60 second outliers ensures you hit the primary engagement sweet spot. Every video uses original audio, a choice that sacrifices potential reach from trending sounds to build a distinct brand identity. Captions stay brief at an average of 71 characters to keep the focus on the visual. Open duet and stitch settings invite other creators to participate in the content. The top post lasted 16 seconds and pulled 14.2 million views, roughly 8.8 times the normal reach for this account. It earned 192.3K likes against 5.8K comments, a balance that suggests it sparked active conversation rather than just passive scrolls. Average views of 1.6 million per video indicate a very large established audience. This scale means content should focus on maintaining high engagement with an existing fan base rather than searching for growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds as they make up the majority of recent content. No engagement data is available to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a sparse high-production cadence because they maintain a top-tier view average despite posting below the median frequency. The content is highly viewed relative to their follower rank, suggesting each post is intended to have maximum impact rather than high volume. While the pace has been established for several months, the high consistency coefficient indicates an erratic rhythm with frequent gaps between uploads. Most new videos land on Thursday and Saturday, while Sunday remains the quiet day. New content typically appears around 22:00 UTC. Marketers should expect sporadic drops rather than a steady drumbeat of posts. You can time a tie-in for Thursday or Saturday to catch the next high-impact drop.

Audience & Reach

The account ranks 1283 of 1349 with a multiple of 0.0x compared to the median creator. This indicates an audience that lacks broadcast-scale reach despite high individual video peaks. Since location data is not available, no conclusions can be drawn regarding geographic concentration. A like rate of 1.73% falls well below the 4.93% median. This gap suggests a wide but hollow engagement profile where content reaches many people who do not interact with the post. Because of this low participation ratio, a sponsored message may struggle to gain traction among the viewers it reaches. The audience fits the music category because the high play counts suggest listeners who prioritize consumption over interaction.