The Coffee Home

This account ranks 720 out of 1349 tracked creators and holds 860.3K followers, making it a mid-tier name that sits just below the median follower count of 1.1M. The growth trajectory is fast as the creator gains 75.9K followers every month despite the account being only 0.9 years old. While average views reach 898.9K per video, the like rate of 1.58% falls below the median of 4.93%. The rest of this report covers detailed engagement metrics and content performance trends.

The audience approves less than the platform average for this content. This lower sentiment score indicates a passive viewership rather than active fan engagement. The data reveals that saves are the most frequent action, followed by shares and comments. With 1.7K saves, 1.0K shares, and 122 comments per video, the audience prioritizes archiving information over public discussion. High save rates compared to low comment rates suggest people treat this content as a reference tool rather than a community hub. Brands should focus on utility-driven messaging that encourages long-term retention. Reach is inconsistent across the 33 videos. Seven videos reached double the average, but none hit the fivefold mark. A consistency coefficient of 1.16 indicates erratic reach patterns. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on a follower count of 860.3K, they can command a brand fee between $4,000 and $12,000 per post. This income dwarfs Creator Fund payouts because fund payments scale with views and pay only pennies per thousand impressions. Brand deals instead scale directly with the creator's reach and influence. A ranking of 720 out of 1349 puts this account in a position where it is a value buy rather than a premium brand. Because they sit below the median rank, the $4,000 to $12,000 range serves as a ceiling for negotiation rather than a fixed salary. A buyer can use this cap to negotiate a more favorable rate. The cost per view falls between $0.004 and $0.013 based on average views of 898.9K. This metric helps a buyer determine if a high quote is paying for the creator's name or for actual reach. These are modelled estimates from public metrics, not disclosed earnings.

This feed relies on longer videos between 60 and 180 seconds. Every post sits in this bucket, so you should ignore shorter formats to match their established pace. Because there are no other lengths present, this is the only proven format for this account. Original audio appears in every clip, a choice that prioritizes a consistent brand feel over the reach of trending sounds. Captions average 121 characters to provide context without overwhelming the viewer. Open duet and stitch settings invite others to remix the content. The standout video lasted 79 seconds and pulled 3.8 times the usual reach. It earned roughly 85 likes for every single comment, showing that viewers prefer quick taps over active discussion. This ratio indicates the content succeeds as a visual experience rather than a conversation starter. Average views near 898.9K indicate this is an established account with a stable audience. You should aim for consistent volume within their style rather than trying to engineer a breakout through different tactics.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

Every video on this account falls between 60 and 180 seconds long. The average length for these videos is 77 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

The creator follows a Grind pattern because they post nearly eight times the median frequency with high consistency relative to their audience size. They produce a steady stream of content that allows for reliable campaign planning. This rapid pace has been established over the last two weeks and shows strong momentum. While the gap between posts is short, the higher consistency score suggests some variation in the timing of these uploads. Content most frequently appears on Wednesday and Thursday with a peak upload hour at 12:00 UTC. Saturday remains the quietest day for new posts. You can expect a frequent drumbeat of content to support a partnership, making it easy to time brand tie-ins around their mid-week activity.

Audience & Reach

The follower count sits at a 0.8x multiple of the median creator. This positioning means a single campaign will reach a smaller audience than the average account in this category. The like response falls well below the median rate. Such a low percentage indicates that while views occur, the content generates less engagement per viewer. This suggests a sponsored post may struggle to earn an active reaction from the viewers who see it. A beverage brand fits this profile because of the specific niche and lower engagement metrics. The limited size and interaction rates suggest a campaign should focus on high-frequency visual placement rather than interactive community building.