Liyana's World🎀

This creator ranks 716 out of 1349 tracked accounts and holds 870.6K followers, making it a mid-tier name that sits just below the median follower count of 1.1M. The account is growing at a fast pace with 51.0K new followers every month over its 1.4 year lifespan. Average views reach 4.6M per video, which is well above what is expected for an account of this size. The like rate of 7.11% exceeds the median of 4.93%, indicating that the content resonates effectively with those who see it. The rest of this report covers detailed engagement metrics and audience behavior patterns.

This audience approves of content at a higher rate than the platform average. The engagement profile reveals a preference for advocacy over conversation. Shares represent the most frequent action at 0.573%, followed by saves at 0.305%. Comments occur less frequently at 0.023%. These figures translate to 1.1K comments, 26.3K shares, and 14.0K saves per video. Brands should treat this channel as a vehicle for word-of-mouth growth rather than community building. The high share-to-comment ratio indicates users find the content worth passing on but do not feel the need to debate it. Reach is inconsistent across the 35 videos. Only one video hit the 2x average mark and one reached the 5x threshold. A consistency coefficient of 4.37 reflects erratic growth patterns. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator. Based on a follower count of 870.6K, she likely commands a brand fee between $10,000 and $15,000 per post. This model favors brand partnerships over Creator Fund payouts. The fund pays only pennies per thousand views while sponsorship fees scale with the size of the audience. Her rank of 716 out of 1349 places her in a position where she is not yet at the top level that allows for premium pricing. She sits below the median follower count, which means her quoted rate should be viewed as a ceiling to bargain under rather than a fixed salary. Her higher like rate helps her sit toward the upper end of her specific bracket. A cost per view check reveals a rate of about $0.0024 to $0.0033 per view based on 4.6M average views. This calculation helps buyers determine if a quote is paying for raw reach or for her personal brand. These are modelled estimates from public metrics, not disclosed earnings.

The feed favors longer content with 13 out of 35 videos landing in the 60 to 180 second range. Target this middle ground for consistency, as the 18-second clips engage at a rate nearly double that of the longer ones. Use original audio on most posts to build a unique brand identity instead of chasing fleeting trends. Captions average 108 characters to provide context without being wordy. Open duet and stitch settings invite others to interact with the content. The standout clip lasted only 8 seconds and reached 26.1 times the normal audience. It earned 383 likes for every comment, showing that rapid consumption beats deep discussion. Average views of 4.6 million per video establish this as a high-reach account. Success here depends on maintaining steady volume rather than chasing isolated spikes.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 60 and 180 seconds. This category contains the highest number of videos among all measured lengths.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with frequent updates. They produce over four videos weekly while the average creator posts less than two. This high frequency ranks them in the top half of the platform's creators. Although the pace is new, it has been established for nearly two months. The irregular gap between posts suggests a less predictable schedule despite the high volume. You can expect frequent content but should not rely on a clockwork rotation. New videos land most often on Monday and Wednesday around 18:00 UTC. Sunday remains the quietest day for new uploads. Marketers can plan for a steady stream of content rather than sporadic drops, making it easier to time a campaign around their active posting days.

Audience & Reach

The audience size sits below the median for this category with a 0.8x multiple. This indicates a niche reach where a single campaign will target a specific community rather than providing broad coverage. The like response exceeds the median by over two percentage points. A higher engagement rate per viewer suggests that sponsored content is more likely to capture attention and earn a positive reaction from those who see it. This audience fits the beauty and lifestyle category because the high engagement rates coupled with a focused follower count suggest a dedicated niche interest.