Hana Hassan

Hana Hassan ranks 724 out of 1349 creators as a mid-tier name with 840.2K followers, which is 0.8 times the median size of 1.1M. The account grows at a rate of 10.3K followers per month over its 6.8 year history, indicating slow growth for an established profile. While average views sit at 309.2K, the like rate of 32.16% far exceeds the median of 4.93%. This high engagement suggests a very active audience that interacts deeply with the content produced. The rest of this report breaks down these engagement metrics and historical performance trends.

This audience approves of content at a rate far higher than the platform average, ranking first out of 1349 creators. The behavior data highlights high intent to return and reference. Saves are the most frequent action at 1.152% while comments reach 0.293% and shares hit 0.254%. With 906 comments, 784 shares, and 3.6K saves, the audience prioritizes saving content as a keeper over active discussion or word of mouth. Brands should prioritize educational or utility based content that users want to store for later use. Reach is inconsistent due to a high coefficient of variation of 2.22. Only 11.8% of the 34 videos hit the 2x average mark, and only one video reached the 5x threshold. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals represent the primary revenue stream for this creator due to their follower count. They likely command between $10,000 and $20,000 per campaign. Creator Fund payouts rely on views and pay only pennies per thousand impressions. This makes brand partnerships much more lucrative than platform rewards for a profile of this size. The rank of 724 out of 1349 places this creator in the middle of the pack. They do not command the large premium that top-ranked creators can use to decline low offers. Instead, their position suggests they are a value buy where the quoted band serves as a ceiling for negotiations. High engagement helps them stay toward the higher end of that range. A cost per view check reveals if a brand is paying for reach or for the creator's specific influence. Dividing the $20,000 top end of the sponsorship band by 309.2K average views results in roughly $0.65 per view. This figure helps buyers determine if a quoted rate is inflated by name recognition. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 30 to 60 second range where most posts land. Target this duration to match the established rhythm of the account. Original audio appears on almost every video, choosing a consistent brand voice over the reach of trending tracks. Captions average 101 characters to provide context without overwhelming the viewer. Open settings for both duet and stitch invite other creators to build upon the content. The top post lasted 59 seconds and reached 12.6 times the usual view count. It earned 1.2 million likes against 19.4k comments, a ratio of 62 to 1 that favors quick taps over active debate. This suggests viewers prefer consuming the visual content as a finished product. Average views near 309k show this is an established account with steady volume rather than a small niche project.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 30 and 60 seconds with 22 out of 34 videos falling in this range. The engagement line is not present to determine which length performs best.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production is the cadence for this creator because her low posting frequency contrasts with a top-tier follower rank and high average view counts. She maintains an infrequent but deliberate output rather than a neglected one. This behavior has remained consistent for over four years, establishing a durable habit despite the erratic gaps between posts. Marketers should expect sporadic drops rather than a steady drumbeat of content. New videos are most likely to appear on Sunday or Tuesday, while Friday remains the quiet day for uploads. Most content lands around 22:00 UTC.

Audience & Reach

The follower count sits below the median for tracked creators at a 0.8x multiple. This indicates that while individual videos may see high engagement, the total reach of a single campaign is limited compared to top-of-field accounts. The like response is over six times the median rate. A brand message will stand out clearly against this highly engaged backdrop rather than blending into a passive feed. This audience fits the beauty and wellness category because the high engagement rates suggest a concentrated interest in lifestyle content despite the smaller follower base.