sumiria22

This account ranks 825 out of 1349 creators and holds 482.7K followers, making it a small account that sits at 0.4 times the median follower count of 1.1M. The growth is fast as the creator gains 71.0K followers every month despite only being active for 0.6 years. While average views reach 822.1K per video, the 2.79% like rate falls below the 4.93% median. The rest of this report details specific engagement patterns and audience demographics.

This audience approves less than the platform average as the like rate sits below the median. Shares represent the strongest form of advocacy at 0.248% per view. Saves follow at 0.159%. These figures are followed by comments at 0.087%. The raw counts of 717 comments, 2,000 shares, and 1,300 saves show a community that values word-of-mouth spread over active discussion. Brands should prioritize content designed for sharing to reach new circles rather than sparking conversation. Reach is inconsistent with a coefficient of variation of 3.88. Only three videos hit the 2x average mark while two reached the 5x threshold. This indicates sporadic spikes rather than steady growth. This is an active audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals drive the primary revenue for this creator because of their large follower base. Brand partnerships offer much higher returns than the Creator Fund since those payouts scale with views and pay only pennies per thousand. Based on 482.7K followers, a typical sponsorship fee falls between $3,000 and $6,000. A rank of 825 out of 1349 places this creator below the median for follower count. This position means they are a value buy rather than a premium name that can demand top market rates. The quoted range serves as a ceiling to bargain under instead of a fixed salary. A cost per view of approximately $0.006 to $0.012 helps buyers test if a quote pays for reach or the creator's personal brand. These are modelled estimates from public metrics, not disclosed earnings.

The feed relies on clips between 15 and 30 seconds, which comprise nearly 70% of all posts. Short content under 15 seconds achieves a similar presence but fails to capture the same engagement volume as the longer bucket. Producing videos in that mid-range length captures more attention than the shortest possible format. Every post uses original audio, sacrificing potential reach from trending sounds to maintain a unique brand identity. Empty captions ensure the visual and audio elements remain the sole focus for the viewer. Open settings for both duets and stitches invite other creators to remix and build upon this content. The top video lasted 17 seconds and pulled in over 22 times the typical reach seen on this account. It earned 52 likes for every single comment, showing that the audience prefers quick taps over active debate. This result suggests the clip won through passive consumption rather than community discussion. Average views exceeding 800k indicate a large established following rather than a small niche project. Consistent performance at this scale means high production value is less vital than staying within these proven format constraints.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds since they make up the majority of the content. The average video length is 15 seconds.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind pattern because they post well above the field median with frequent updates. Their output of over three videos per week creates a steady stream for your planning. While the consistency grade is lower due to irregular gaps between posts, the high volume of content provides multiple opportunities for placement. This pace has been established for nearly three months. You can expect new content most often on Sunday and Monday. The busiest upload hour occurs at 19:00 UTC. Content rarely lands on Wednesday. You can rely on a frequent drumbeat of posts to support a campaign, though the exact timing of each drop varies.

Audience & Reach

The follower count sits at a 0.4x multiple of the median creator. This indicates a smaller audience that lacks broadcast-scale reach despite high average views on specific content. Location data is not available for this account. The like response falls well below the median rate. A lower engagement ratio suggests that while the content reaches many people, the message may lack a strong hook to prompt interaction. This profile fits beauty and personal care because these categories can capitalize on the high view counts even with a lower relative engagement rate.