haifaxholics

This account ranks 821 out of 1349 tracked creators and holds 491.6K followers, making it a small account that is less than half the size of the median creator. The growth trajectory is slow for an account aged 5.7 years as it gains only 7.2K followers every month. While average views reach 1.2M per video, this volume sits well above what its follower count would predict. However, the like rate of 2.64% falls below the median of 4.93%. The rest of this report explores deeper engagement metrics and content performance trends.

This audience approves less than the typical viewer because the like rate of 2.64% falls below the 4.93% median. High save rates of 0.243% compared to share rates of 0.128% and comment rates of 0.019% indicate a preference for personal utility over public interaction. These figures, which translate to 2,800 saves and 1,500 shares across 219 comments, show that the audience treats content as a reference tool rather than a conversation starter. Brands should focus on evergreen value since the high save-to-share ratio signals intent to return to the content. Reach is erratic with a consistency score of 2.92. Only 3 videos hit the 2x average while 2 reached the 5x mark. This is a tap-and-scroll audience.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorships provide the primary revenue stream for this creator. Based on their follower count, they likely command between $1,500 and $3,000 per post. This figure reflects the value of a direct brand partnership rather than the Creator Fund. While the fund pays out based on views at a rate of pennies per thousand, sponsorship fees scale with the size of the audience to provide a more stable income for the creator. The rank of 821 places this account below the median in terms of follower reach. Because they are not in the top tier of earners, their quote should be treated as a ceiling rather than a fixed salary. A buyer can use the $3,000 high end as a starting point for negotiation to find a better deal. The lower like rate suggests that some of the engagement is passive. A cost per view calculation shows that a fair rate is around $2.50 per view. This helps a brand determine if they are paying for actual reach or just for the creator's name. These are modelled estimates from public metrics, not disclosed earnings.

Short clips drive the most engagement on this account. Most posts fall into the 15 to 30 second range, but the 7-second format generated a large reach spike. Choosing ultra-short clips over the 30 to 60 second bracket provides a jump in views that is more than double the standard return. Original audio dominates nearly every post, choosing a consistent brand identity over the boost of trending sounds. Captions average 100 characters, providing enough space for context without becoming wordy. Open duet and stitch settings invite other creators to build on the content. The standout video lasted just 7 seconds and reached 13.4 times the normal volume of views. It earned over 168 likes for every single comment, showing that quick taps won out over active discussion. Average views exceed one million per post, marking this as a high-reach account with an established audience. Consistency in these core formats provides a stable floor for growth rather than a need for experimental reach.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 to 30 seconds. No engagement data was provided to determine the best performing length.

Original Sound Usage

Percentage of videos using the creator's own audio

Sparse high-production_ is the cadence for this creator because they maintain a top-tier follower rank and high average views despite posting well below the field median. This pace has remained stable for nearly five years, though the high consistency variance indicates an irregular schedule rather than a clockwork rhythm. Content typically lands on Tuesday and Saturday with a peak upload hour of 23:00 UTC. Friday remains the quietest day for new posts. Marketers should expect sporadic drops rather than a dependable drumbeat of content. You can target specific days like Tuesday or Saturday to align with these occasional high-impact releases.

Audience & Reach

The account ranks 821 of 1349 creators and holds a 0.4x multiple relative to the median. This indicates an audience smaller than typical for those in the tracking set, meaning a single campaign will not reach broadcast-scale numbers. The like rate sits well below the median at roughly half the expected percentage. This gap suggests that while views occur, the engagement per viewer is lower than average. A brand message may struggle to gain traction compared to more interactive accounts. This audience fits the entertainment category because the low like response combined with a sub-median follower rank limits its utility for direct conversion.