Shane Cole

This account ranks 820 out of 1349 tracked creators and holds 492.6K followers, making it a small account that sits at 0.4 times the median follower count of 1.1M. The growth trajectory is steady as it gains 11.9K followers every month over its 3.5 year lifespan. While the average view count of 2.7M per video is high for an account of this size, the 16.88% like rate far exceeds the 4.93% median to indicate very strong engagement from the active audience. The rest of this report details specific content performance and audience demographics.

This audience approves content at a rate far above the typical user. The 16.88% like rate ranks 32 of 1349 creators. These high approval numbers indicate strong initial interest and positive sentiment. The engagement mix reveals specific ways followers interact with posts. Shares are the most frequent action at 3.021%, followed by saves at 0.713%, then comments at 0.075%. Total counts include 80.6K shares, 19.0K saves, and 2.0K comments. This audience prioritizes word-of-mouth spread over active discussion. The high share-to-comment ratio suggests viewers find the content more useful to pass on than to talk about in the moment. Brands should focus on creating highly shareable assets rather than community-building prompts. The reach is inconsistent across the 36 videos. Only two videos reached five times the average and two hit double the average. A coefficient of variation of 4.69 indicates erratic reach patterns. This audience is an active one.

Engagement Quality Analysis

These use the median rather than the average, so one freak viral video cannot inflate them. They show the level a typical post on this account actually reaches.

Sponsorship deals provide the primary revenue stream for this creator because of their high engagement levels. A follower count of 492.6K suggests a brand value between $10,000 and $25,000 per campaign. Creator Fund payouts are negligible by comparison since they pay pennies per thousand views regardless of audience size. Sponsorships scale with the total reach of the following, while the fund only rewards raw view volume. The rank of 820 out of 1349 places this creator in a position where they are not yet at the top of the market. They do not command the premium pricing that elite creators can use to decline low offers. Instead, they represent a value buy for brands looking for high engagement. The $25,000 figure serves as a ceiling to bargain under rather than a fixed salary. A cost per view analysis helps determine if a quote pays for reach or for the creator's specific influence. Dividing the top end of the sponsorship band by 2.7M average views results in about $0.009 per view. This low figure suggests that most of the value comes from the audience interaction rather than just raw visibility. These are modelled estimates from public metrics, not disclosed earnings.

This feed thrives in the 15 to 30 second window, where most clips reside. Prioritize this duration over shorter videos to match the account's primary success rate. Original audio dominates the soundscape, a choice that sacrifices trending reach for a distinct and recognizable brand identity. Short captions average around 39 characters to keep the focus on visual content. Open duet and stitch settings invite other creators to interact with and remix the footage. The standout video lasted 19 seconds and pulled 74.2 million views, reaching nearly 28 times more people than a typical post. It earned 13 million likes against only 65.6k comments, meaning it gained mass appeal through quick taps rather than active debate. Average views of 2.7 million indicate an established audience that stays loyal to the current style. Focus on consistent production within these proven parameters to maintain steady growth.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

The account favors videos between 15 and 30 seconds. This duration represents the most common format for the content.

Original Sound Usage

Percentage of videos using the creator's own audio

This creator follows a Grind cadence because they post well above the median frequency with high consistency in volume. While the content is produced at a rapid pace, the erratic consistency grade means the timing between posts varies well even if the total count remains high. This behavior has been observed for less than a month, so this specific rhythm is not yet a settled habit. New content typically lands on Monday and Tuesday with the busiest upload hour at 20:00 UTC. Saturday remains the quietest day for new uploads. Marketers can expect a frequent drumbeat of posts but should prepare for sporadic timing between those drops. You can likely time a tie-in for the beginning of the week when content volume peaks.

Audience & Reach

The follower count sits at 0.4x the median for this account. This low multiple means a single campaign will reach a niche segment rather than providing broad coverage. Engagement metrics show a like rate more than triple the median. High interaction per view suggests a brand message earns a strong response from the viewers who see it. The audience fits the fitness and wellness category because of the high engagement relative to the smaller follower base.