Shane Cole

Shane Cole

@shanecoleofficial

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linktr.ee/the_coles_ Joined 2022-09-09

492.6K

Followers

256

Following

31.5M

Total Hearts

2.4K

Videos

12.9K

Avg Hearts/Video

lifetime average

7.41%

Engagement Rate

3.5y

Account Age

11.9K

Followers/Month

lifetime average

759.2K

Hearts/Month

lifetime average

58.8

Videos/Month

lifetime average

We also record @shanecoleofficial's follower count over time. See the @shanecoleofficial TikTok follower tracker for dated snapshots and a growth chart.

Account Overview

What This Report Covers

Shane Cole (@shanecoleofficial) is a comedy TikTok account with 492.6K followers and 2,439 videos. That ranks 820 of the 1,349 accounts with a TKMetrics report by followers, 0.4x the median account. Since it was created 3.5 years ago it has averaged 11.9K new followers a month.

Account Classification

Account Size Mid-Tier (100K+)
Account Created 2022-09-09
Verification No
Profile language (app setting) EN
Follower Ratio 1.9K:1

Data Summary

Videos Analyzed 36
Avg Plays per Video 211,791
Avg Likes per Video 11,815
Engagement Rate 7.41%

Engagement Analysis

Based on 34 of 36 videos, leaving out 2 pinned videos

Leaving out its 2 pinned videos, the other 34 videos we analysed got an average of 211.8K plays and 5.6% of viewers liked them, 1.2x the 4.5% median like rate of the creators we track. Saves (0.18% of views) trail shares (1.78%); comments are 0.04%.

211.8K

Avg Plays/Video

11.8K

Avg Likes/Video

95

Avg Comments/Video

3.8K

Avg Shares/Video

Engagement Quality Analysis

These medians and the 75th percentile cover only the 10 most-played of the 36 videos we analysed, so they sit above what a typical post reaches. The averages above cover the 34 that aren't pinned.

661.9K

Median plays, top 10 videos

26.9K

Median likes, top 10 videos

2.6M

75th percentile plays

74.2M

Top Video

31.85

Engagement per 1K Followers

Normalized influence metric

Total Engagement (Sample)

The combined likes, comments, shares and saves across only the recent videos we analysed, not the account's lifetime. These totals include the 2 pinned videos.

96,000,900

Total Plays

16,201,716

Total Likes

71,992

Total Comments

2,900,488

Total Shares

684,712

Total Saves

Engagement Ratios

@shanecoleofficial turns 5.6% of views into likes, 0.18% into saves and 1.78% into shares. Saves and shares carry more weight than likes: they mean content worth keeping or passing on, not just watching.

Engagement rate compared with the 466 Mid-Tier accounts with a TKMetrics report (median 3.3%, middle half 2.2% to 5.14%).

Top quarter

5.58%

Likes / Views

0.04%

Comments / Views

1.78%

Shares / Views

0.18%

Saves / Views

This indicates that viewers are much more likely to react quickly than they are to comment, share, or save.

Viral Hit Rate

8.8% of this account's videos beat its own average views by 2x, a breakout rate higher than 37% of the creators we track. The 5x figure is the same measure at five times the norm.

8.8%

2x Avg (3 of 34)

5.9%

5x Avg (2 of 34)

Measured against the average of the 34 videos that aren't pinned.

Consistency Score

@shanecoleofficial's view count swings by a CV of 4.69, steadier than 5% of the 1,349 creators we track. A lower CV means reach you can predict from post to post; a high one means hits and flops.

D

CV: 4.69

Lower CV = more consistent performance

Estimated Earnings

Revenue estimates based on follower count and average video performance

Creator Rewards (Est. Monthly)

Based on avg 211.8K views/video, leaving out 2 pinned videos, and about 58.8 videos a month (its lifetime average: videos posted over account age)

$36 – $91

$0.40 - $1.00 per 1,000 qualified views; only videos over 1 minute earn (1 of 36 analysed videos, with under 1% of their views)

Sponsorship Value (Est. Per Post)

Based on 492.6K followers

$3,941 – $7,389

Our per-follower range for accounts this size; real deals vary with niche and audience. How we estimate it

Disclaimer: These are rough estimates: Creator Rewards at the $0.40 to $1.00 per 1,000 qualified views creators report (TikTok publishes no rate), brand deals at our per-follower ranges (how we estimate them). Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. TikTok Creator Rewards payouts fluctuate and are not guaranteed. Run your own numbers in the TikTok money calculator.

Content Strategy Analysis

Based on 36 videos

3 of the 34 videos that aren't pinned (8.8%) passed twice the average plays and 2 passed five times it. Plays are uneven from one video to the next (consistency grade D). 15 of 36 videos are under 15 seconds and 1 runs a minute or longer, so few of its videos can earn Creator Rewards.

Video Duration Breakdown

How the account's recent videos split across length bands. It shows the format the creator leans on, from very short clips to long-form.

18s

Average Duration

<15s
15
15-30s
18
30-60s
2
1-3min
1

The account favors videos between 15 and 30 seconds. This duration represents the most common format for the content.

Original Sound Usage

Share of videos set to an “original sound”: audio a TikTok user uploaded rather than a licensed track. It can be this creator's own or another user's upload; Top Sounds below names who made each one.

83.3%
30 of 36

Posting Patterns & Optimal Timing

Based on 36 videos

The videos we analysed went up most often on Monday and Tuesday and most around 20:00 and 21:00 UTC.

Posting Frequency

How often the account posts, against the typical tracked creator. It tells you whether to expect a steady stream or occasional drops.

Not shown for this account. The 36 videos we analysed include 2 pinned videos, which TikTok keeps at the top of a profile however old they are. Counting them stretches the date range, so a weekly rate from this sample would understate how often the account posts. The day and hour charts count the same videos.

Most Active Days

Which days of the week new videos most often appear. These are upload times, when fresh content lands, not necessarily when the audience is watching.

Monday
7
Tuesday
7
Thursday
6
Wednesday
5
Friday
4
Sunday
4
Saturday
3

Posting Hours (UTC)

A heatmap of the hours (UTC) when this account publishes. Darker or taller blocks are the busier posting windows. Read it as the creator's release schedule, not their audience's active hours.

0h
3h
6h
9h
12h
15h
18h
21h

How to read these charts

The posting is most frequent on Monday and Tuesday while Saturday is a quiet day.

Top Videos

Top 10 by play count

5.4M

Combined Plays (Top 5, not pinned)

298.8K

Combined Likes (Top 5)

1.1M

Avg Plays per Top Video

Pinned Videos

Videos pinned to the top of @shanecoleofficial's profile page

Restock on a budget

Posted Jan 28, 2026

74.2M

Views

13.0M

Likes

65.6K

Comments

2.1M

Shares

558.0K

Saves

No matter what age your still spinning on that chair

Posted Jan 23, 2026

14.6M

Views

2.8M

Likes

3.2K

Comments

672.0K

Shares

114.0K

Saves

Feb 17, 2026

Yeah I’ll wait until you feel better

2.6M

Views

164.0K

Likes

404

Comments

91.0K

Shares

6.1K

Saves

⏲ 5s ▶ 540p ♪ original sound – Tik Toker 576×1024
Feb 01, 2026

Always seems a good idea the first day

1.1M

Views

35.7K

Likes

325

Comments

8.4K

Shares

1.3K

Saves

⏲ 24s ▶ 540p ♪ original sound – Shane Cole 576×1024
Feb 09, 2026

Why so tight

926.8K

Views

78.0K

Likes

374

Comments

13.9K

Shares

2.8K

Saves

⏲ 20s ▶ 540p ♪ original sound – Shane Cole 576×1024
Feb 06, 2026

Never felt so organised

397.0K

Views

18.0K

Likes

92

Comments

3.0K

Shares

245

Saves

⏲ 17s ▶ 540p ♪ Western Music: Arizona Dreaming – Piero Piccioni 576×1024
Feb 11, 2026

Why do they lie

338.6K

Views

3.1K

Likes

206

Comments

6.8K

Shares

240

Saves

⏲ 9s ▶ 540p ♪ Original sound AUUGHHH – Wartiors in 6 576×1024

3 more top videos for @shanecoleofficial

Full video-by-video breakdown with views, likes, comments, shares and saves.

Unlock the full video history for $9.99

One-off payment. No subscription.

Hashtags

We found no hashtags in the 36 videos we analysed.

Most Common Words

The words that show up most in this account's captions, with stopwords and hashtags removed. They sketch the verbal tone and recurring themes.

one (6) still (3) feel (3) never (3)

Top Sounds

The sounds this account uses most, each with the user or artist it is credited to. Sounds credited to the creator are their own audio; an original sound credited to someone else is another user's upload they reused, and a spread of trending tracks points to a creator riding sound trends for reach.

21 unique sounds
original sound - Shane Cole 16x
Im so sick uh deez snitches - Arti$tTheMermaid🐲 1x
original sound - daja! 🖤 1x
original sound - Tik Toker 1x
original sound - Tarzan_spooner 1x
Dennis the Menace (Main Title) - Jerry Goldsmith 1x
Murda on the dancefloor sped up - Stan :) 1x
sonido original - Las Ocurrencias De Victor 1x
Like a Prayer (Choir Version From “Deadpool & Wolverine”) - I'll Take You There Choir 1x
Originalton - 🌙 1x

What the numbers say

Strengths

  • + Like rate 5.6%, 1.2x the 4.5% median like rate of the creators we track

Watch-outs

  • ~ Uneven plays from video to video (grade D)
  • ~ Only 1 of 36 videos runs a minute or longer, and Creator Rewards pays only on videos over a minute

Questions about @shanecoleofficial

How many followers does @shanecoleofficial have on TikTok?

@shanecoleofficial has 492.6K followers on TikTok.

What is @shanecoleofficial's TikTok engagement rate?

@shanecoleofficial has an engagement rate of 7.41% based on their recent videos.

How much does @shanecoleofficial earn on TikTok?

At the roughly $0.40 to $1.00 per 1,000 qualified views Creator Rewards is reported to pay, @shanecoleofficial's estimated Creator Rewards earnings are $36 - $91 per month (only videos over 1 minute earn), with estimated sponsorship value of $3,941 - $7,389 per post.

How many TikTok videos has @shanecoleofficial posted?

@shanecoleofficial has posted 2.4K videos on TikTok.

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About This Analysis: This analysis is based on a snapshot of @shanecoleofficial's TikTok profile and recent videos. It evaluates content strategy, engagement patterns, and posting behavior. Metrics are based on 36 analyzed videos.

Data collected and analyzed by TKMetrics (how we calculate these numbers) | Data as of Feb 23, 2026, page updated Oct 19, 2026

Cite this page

TKMetrics (2026). @shanecoleofficial TikTok stats and analytics, data as of 23 February 2026. https://tkmetrics.com/blog/shanecoleofficial-tiktok-profile-stats/

Method: how TKMetrics calculates these numbers.